Differences Between US and International SEO: Interview With Andre Alpar

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As part of our SEJ interview series, Andre Alpar of AKM3 discusses the the differences between US and international SEO.

As an avid social media user, I also had to ask him about the differences with international social media. Andre says there are so many differences you wouldn’t even believe it. Hear him explain in the video below:

Here are some key takeaways from the video:

  • Andre says that a lot of the latest phenomenons you hear about at US conferences are non-existent in European countries.
  • In smaller European countries businesses rely on more direct communication with their customers. With SEO there’s a lot more direct outreach, Andre says.
  • Smaller international countries aren’t avid users of sites like Reddit and StumbleUpon, but do commonly use Facebook and Twitter.
  • Publishing content and waiting for the traffic to come in doesn’t work internationally. Andre says content marketers have to work a lot harder to get their content seen by large audiences.
  • Building your own equity, such as a large e-mail list, is paramount in smaller countries. Going out and making direct connections is something you also have to do a lot of, as well as building up large followings on Facebook and Twitter.
  • Link building is a lot easier in the US, Andre even goes as far as to call it “surreal” and a “dream land.”
  • As audiences vary greatly in European countries, Andre says you really have to adapt your strategy to each of these audiences. There’s no one-size-fits-all SEO or social media strategy in Europe.

Please visit SEJ’s YouTube page for more video interviews.

John Rampton
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company Due.com. I enjoy helping people and am always online to... Read Full Bio
John Rampton
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  • Nancy Badillo

    Hey John,

    Thank you for writing about the differences between US and International SEO. I personally love this topic since I am from Puerto Rico and would love to start my journey in SEO for the Latin Community. Thanks for sharing this informative post.

  • Aamir Siddiqui

    There is also much differences like you have only one single language here in USA which is mainly english, but on the other hand Europe has very much diversified and rich in regional languages so multi-lingual SEO do exist there in europe and difference of demographies and regions also a main factor as the choice and taste of people differ from country to country so in searches you can see a great change too. Good post to Share John!!

  • Matt O’Toole

    Aamir, you’re wrong. There are potentially over 300 languages spoken in the USA (according to Wikipedia). It’s mainly American English and Spanish, of course, but there’s over 2m Chinese speakers, 1.6m Vietnamese, etc, etc.

  • Kendra

    It’s interesting to see how those tactics can vary from city to city as well, especially when it comes to social media. For example, here on Canada’s west coast Victoria BC has a very different set of online “hangouts” — both in terms of sites such as UsedVictoria and forums such as the #yyj hashtag on Twitter, the Victoria BC community on G+, and /r/VictoriaBC on Reddit — than, say, Vancouver does. The demographic is also very different, with a lot of heavily social-savvy small businesses (and our now Reddit-famous police force) compared to other Canadian cities. Navigating the differences in those social networks is a skill all its own. I’d have to almost completely relearn the social media landscape if relocated to Calgary.