Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google AdWords, Bing Ads, and paid search platforms.
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How to Make Google Search Partners Work for You
Here are some best practices that will help improve your performance in the Google Search Partners network.
Is Conversion Lift the Future of Attribution?
Stop building complicated attribution models. Learn how conversion lift tests can help you measure your digital advertising performance.
Google Shopping Ads Benchmarks for YOUR Industry
Find out how ecommerce advertisers are performing with their Google Shopping and Bing Shopping campaigns.
7 Retail & Ecommerce PPC Copy Tactics to Give You the Extra Edge
Here’s how to improve your ecommerce PPC and get qualified searchers with high purchase intent to click on your ad.
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10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns
Here are 10 types of remarketing you can do on Google Ads and Bing Ads.
The Best Feature in the New Google Ads Editor: PPC Audits
Here’s why Google’s free PPC auditing tools – like the new Ads Editor and the Reports tab – are worth...
5 Video Ad Marketing Goals & How to Achieve Them
Here are five goals you might have for your video advertising campaign and how you can achieve them.
23 Top PPC Experts You Should Follow in 2019
Get the PPC insights and advice you need now. Follow these 23 passionate paid search experts.
5 Less Obvious PPC Testing Ideas That You Should Try
Looking for new PPC features and ideas to test? Spice up your PPC campaign testing with these five tests.
The 10 Most Important PPC KPIs You Should Be Tracking
It’s important to report on PPC performance indicators that make sense. Here are 10 essential KPIs for PPC.
A Beginner’s Guide to Shopping Ads
Working in ecommerce paid search? Read this post and learn how to set up, manage, and optimize Shopping Ads.
Bing Makes Text Ads More Actionable With New Extension
Bing Ads introduced a new extension which lets advertisers utilize call-to-action buttons with text ads.
A Complete Guide to PPC Ad Formats
Here’s an overview of the major PPC ad formats that are available across Google Ads and Bing Ads.
Everything You Need to Know About Ad Extensions
Here’s everything you need to know about manual and automated ad extensions available on Google Ads and Bing Ads.
10 PPC Copywriting Best Practices for Extra Effective Text Ads
Get more clicks on your paid search ads by applying these 10 PPC copywriting best practices.
Google Ads Editor Introduces Full Cross-Account Management
Google has officially launched Google Ads Editor version 1, which now offers full cross-account management.
Google Ads Brings Cross-Device Activity Data to All Attribution Reports
All attribution reports in Google Ads will soon include information about cross-device activity and conversions.
A Complete Guide to PPC Ad Targeting Options
Here are the PPC ad targeting options for search, display, and remarketing campaigns and how to use them.
What You Need to Know About PPC Budgets & Bidding
Learn three methods to estimate your PPC budget and the different bidding strategies that advertisers can test on search campaigns.
5 Strategies for Customer Uploads in PPC Campaigns
Customer upload lists are often underused in paid search. Here are examples of how to use them in PPC campaigns.