Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google AdWords, Bing Ads, and paid search platforms.
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Google Continues to Command a Significant Share of Search Ad Revenue
Google maintains its position as leader in search advertising, with net revenue dropping less than one percent since last year.
Google Makes YouTube Masthead Ads on TVs Available to All Advertisers
YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis.
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Google Ads to Provide More Data on the Performance of Smart Bidding
Google Ads will provide advertisers with more transparency into the performance of smart bidding strategies.
A New Customer Decision Journey: Embracing & Fueling the Flywheel
Here’s why search marketers must trade their outdated funnels for more inclusive flywheels.
How to Choose the RIGHT Keywords to Optimize For
Use these eight tips to ensure you’re choosing the right keywords for your organic and paid search campaigns.
4 Ways Automation Can Supercharge Your Holiday PPC Campaigns
Learn why and how you should use automation layering to protect your holiday PPC campaigns today.
Google Quietly Rolls Out Combined Audience Targeting for Search Campaigns
Learn how to use combined audience targeting in Google Ads to get your ads in front of your ideal market.
SEM vs. SEO vs. PPC Defined: What’s the Difference?
Learn the differences and similarities in key digital marketing terms like SEO, PPC, and SEM, and how they work together.
Why Your Thank You Page Is Costing You Money (& How to Fix It)
Learn how to implement micro-commitments on your “Thank You” page to increase users’ interest in your core offer.
10 Important PPC Trends to Watch in 2020
Here are 10 of the biggest trends you need to know, according to 39 top PPC marketing experts.
Is It Time to Give Google Ads Message Extensions Another Try?
Given the growth in mobile and messaging use, it might be time to give Google Ads message extensions another try.
5 Innovative PPC Tactics to Try Today
Managing PPC campaigns usually becomes a series of habitual tasks. Use these five innovative tactics to break the mold.
How to Use Paid Search Insights to Optimize Other Marketing Channels
Here are five areas where you could leverage and integrate paid search insights for better data-driven marketing campaigns.
Google Ads Editor Gets New Features & Support For New Campaign Types
Google Ads Editor has been updated with support for new campaign types as well as several new features.
5 Ways to Advertise Your CBD Brand Online
Many online advertising channels restrict the promotions of CBD products. Discover how else brands can advertise CBD products online.
YouTube to Display Shopping Ads on the Home Feed and in Search Results
Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap into users’ shopping intent.
Google Expands Shopping Ads to Over 50 New Markets, Adds New Features
Google is expanding shopping ads and introducing new features to help advertisers target shoppers worldwide
Google Rolls Out New Extensions for YouTube Ads
Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads.
The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead
Here are five tips to help search marketers navigate the rise of advertising on ecommerce marketplaces.
How to Track Offline Conversions from Your Google Ads
Here’s how to track Google Ads conversions for interactions happening outside your website.
