Paid Search

Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.

Paid Search

8 Simple Google Ads Tips That Will Make You More Money

Optimizing these eight important elements of PPC campaigns will drive more qualified online traffic to your business and increase your revenue.

Susan
Wenograd

Susan Wenograd
6/12/2020
9.8K Reads
441 shares

Paid Search

Scaling Back Your PPC Program? Here’s What You Need to Consider

When you shift PPC budget from one area to another, you trigger a set of trade-offs. Here are some decisions you may need to make.

Pauline
Jakober

Pauline Jakober
6/11/2020
833 Reads
216 shares

Paid Search

An Analysis of the 6 Google Shopping Bidding Models in 2020

Running Shopping campaigns for ecommerce? Take a look at the six bidding models in Google Shopping Ads to find out which one suits your needs.What

Kirk
Williams

Kirk Williams
6/10/2020
2.4K Reads
210 shares

Ask Me Anything About PPC

How Do I Improve My Click-Through Rate (CTR)?

Improving your PPC click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR.

Navah
Hopkins

Navah Hopkins
6/9/2020
2.0K Reads
261 shares

News·Paid Search

Why You Should Be Using Google Discovery Campaigns

Google’s global roll-out of Discovery Ads spurs conversation about results and tips for thriving in their latest offering.

Susan
Wenograd

Susan Wenograd
6/8/2020
6.3K Reads
361 shares

News·Paid Search

Diagnose Google Ads’ Performance Changes Faster With Explanations

The new feature will help managers quickly find the root cause in larger fluctuations for their ad account metrics.

Susan
Wenograd

Susan Wenograd
6/4/2020
3.3K Reads
306 shares

Careers & Education·Paid Search

Why You Don’t Need to Be an Expert in Everything to Be an Effective Strategist

What actually is strategy and why are so many agencies getting it wrong? Read on to learn how marketers should think differently about strategy.

Arianne
Donoghue

Arianne Donoghue
6/4/2020
2.9K Reads
245 shares

News·Digital Advertising

Ads Appearing on Google’s Network Alongside COVID-19 Misinformation

The latest discovery reignites the debate around what responsibility an ad platform has to monitor the publishers in its network.

Susan
Wenograd

Susan Wenograd
6/2/2020
915 Reads
201 shares

Paid Search·Search Podcast

Paid Advertising Beyond the Conversion with Susan Wenograd [PODCAST]

Conversions shouldn’t be the only end-goal of PPC. Susan Wenogard talks about why we need to look beyond the clicks and begin building sales pipelines.

Brent
Csutoras

Brent Csutoras
5/28/2020
800 Reads
209 shares

News·Paid Search

Google Ads Incorporates Retail Category Reporting

Retailers can now see Retail Category performance across different delivery avenues in Google Ads.

Susan
Wenograd

Susan Wenograd
5/26/2020
3.2K Reads
241 shares

Paid Search·ThinkTank Webinar

How Ecommerce Businesses Can Do More with Less Shopping Ad Budget

Discover how improving online shopper experience from Google Shopping Ads and making a change to your landing pages can boost your ecommerce conversions.

Brent
Csutoras

Brent Csutoras
5/26/2020
2.5K Reads
349 shares

Paid Search

8 Ways You’re Doing Google Ads Wrong & How to Make It Right

Not seeing the ROI you’re expecting from PPC? Here’s how you might be wasting your budget on Google Ads and how to make it right.

Corey
Morris

Corey Morris
5/20/2020
4.7K Reads
348 shares

Paid Search

PPC Today – Letting Go of What We Were Taught

The ways we were all taught paid search have changed dramatically. Here are five examples and what PPC professionals can do now.

Adam
Proehl

Adam Proehl
5/19/2020
2.0K Reads
168 shares

News·Paid Search

Google Ads Shortens Business Identity Verification Time

Google Ads has updated their policy on their identity verification program, shortening the time frame businesses have to submit documentation.

Susan
Wenograd

Susan Wenograd
5/19/2020
1.6K Reads
277 shares

News·Digital Advertising

Google’s Monetization Policies for Publishers & Advertisers

Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers.

Matt
Southern

Matt Southern
5/13/2020
1.1K Reads
202 shares

Digital Advertising

What’s Up With the Rise of Retailer Media Networks?

As advertisers seek to diversify product discovery and boost visibility, retailer media networks have the potential for great returns. Learn more here.

Elizabeth
Marsten

Elizabeth Marsten
5/13/2020
959 Reads
193 shares

Ask Me Anything About PPC

How to Use Negative Keywords in Paid Search Campaigns

Identifying and implementing the right negative keywords to your PPC campaigns will ensure your budget goes where you intend. Learn the right approach here.

Navah
Hopkins