Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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Google Ads Includes Impression Share Data in Custom Columns
Google Ads has announced that some impression share metrics will now be available for use within custom columns. Learn more!
5 Things You Could Be Automating With Google Ads Scripts
Google Ad scripts are here to stay. Here are specific scripts for PPC tasks that should be at the top of your list to try.
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Google Ad’s New Conversion Value Rules: What They Are & How to Use Them
Google created more control for advertisers with new conversion value rules. Here’s what they are, why they’re useful, & how to implement them!
Google Ads Is Not For Small Business Anymore. Here’s Why.
Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore.
Facebook Ads Invests in Privacy Research With Goal of Improving Tracking
Facebook is working with academic institutions, global organizations & developers to improve options for privacy-first tracking. Learn more!
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Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More
Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more!
Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More
Google Ads released a new version of Google Ads Editor with a slew of new features. Here’s what you need to know!
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Here’s What a Comprehensive Paid Search Program Looks Like
Discover the main components of a comprehensive paid search program and decide which elements you should include in yours.
10 Classic Tips to Write Effective Google Ads Copy
Human behavior drives classic marketing principles. Here’s how to use this knowledge in Google Ads copywriting for better-performing ads.
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New Google Safeguards for Minors: Fewer Ads, Safer Content, & More
Google is changing the way that minors experience the internet, including changes to ads, content & more. Here’s what you need to know!
How to Fix Disapproved Google Ads, Step by Step
Sometimes Google gets ad approvals/disapprovals wrong, so don’t be afraid to make an appeal and get it right. Here’s how to do it.
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Google Ads’ New Cryptocurrency Policies Take Effect
Google Ads’ new cryptocurrency policies have officially taken effect. Here’s what crypto advertisers need to do to continue advertising!
How to Use Google Sheets for Web Scraping & Campaign Building
Learn how to easily use Google Sheets for web and data scraping, improving execution times, and reducing mistakes — no coding required!
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Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More
Microsoft has announced their August product updates. Here’s what you need to know!
How Storytelling Fuels Reporting Your Clients Can Get Excited About
A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling.
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Facebook iOS 14 Update Aftermath: 4 Issues & What To Do About Them
The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one.
10 Paid Search & PPC Planning Best Practices
It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account.
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Google’s New 3-Strike Policy – The Checks & Balances
Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties.
PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search
Reaching the right in-market buyers for SaaS products can be challenging. Learn 6 specific PPC platforms and ad formats that can help.
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10 Most Common SEM Mistakes and How to Avoid Them
Mistakes in SEM can be expensive and disastrous. These 10 can cost you the success of campaigns or career — learn how to avoid them.
How to Set Up Offline Conversions in Google Ads
Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies.
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5 Simple Steps to Set Up Video Extensions in Microsoft Ads
Microsoft Ads’ video extensions are officially here and we’ve got everything you need to know to get started with them.
Stop Pausing Underperforming Google Ads Campaigns & Grow Your Account
Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only. Learn what to do instead.
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Microsoft Advertising Announces New Multimedia Ads For Search
Microsoft Advertising has launched a new ad format. Here’s what it looks like, how to create it & everything else you need to know!
Microsoft Advertising Announces July Product Releases & Updates
Today, Microsoft Advertising announced its July product releases and updates. Here’s what advertisers need to know!
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Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise
Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad.
How to Set the Budget for Your Facebook Ad
Learn how to optimize your Facebook Ads campaign budget, with tips on both Daily Budget and Lifetime Budget from a social PPC expert.
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Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies
Google announced extended support of third-party cookies until 2023, while privacy sandbox initiatives continue to go through rigorous testing. Here’s what you need to know!
Google Phrase Match: Everything You Need to Know
Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to improve PPC performance.
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Google Announces New Ads Creative Studio
Google announced the launch of a new, collaborative ad creation tool. Here’s what we know so far!
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