Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google AdWords, Bing Ads, and paid search platforms.
Google Ads Introduces New Ways to Promote In-Store Sales
Google Ads is rolling out new ways for local businesses to advertise in-store sales.
Fact or Myth: Mobile Killed Desktop
Here’s how PPC advertisers can optimize for today’s consumer decision journey.
Turning Insights into Actions with an Audience Manager
Here’s how audience management technology can empower PPC marketers to turn insights into action.
Google Ads Begins Reporting on Shopping Campaign Landing Pages
Google Ads now reports on landing page performance from shopping campaigns. Data will be included in the “Landing pages” page.
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Google Ads is Removing Features from Portfolio Bid Strategies
Google Ads is making adjustments to two portfolio bid strategies in an effort to simplify the experience for users.
Google Ads App Now Has Ability to Create & Edit Responsive Search Ads
An update to the Google Ads mobile app introduces support for creating and editing responsive search ads.
Google Lets Advertisers Promote YouTube Live Streams as Display Ads
Google is introducing a new ad format that lets marketers run YouTube live streams in display ads. Live stream ads...
Google Introduces Interactive Ads With 3D Objects
Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects.
12 EASY Signs You Need to Rethink Your Paid Search Strategy
Do you have the right paid search strategy in place? Here are 12 signs it’s time to rethink your approach.
Display Advertising Stats: SEMrush Study Reveals Top GDN Trends
Read on to learn the key GDN trends and insights to help you make the most out of display advertising.
8 Tips for More Effective Video Ads
Here are eight tips that will help you create more effective video ads.
Firefox Confronts Chrome and Facebook with Enhanced Privacy
Firefox announced enhanced privacy settings by default, lobs criticism at Chrome and Facebook.
10 Amazing Tips to Write Better Mobile PPC Ads
Want to reach and convert your audience on mobile devices? Write better PPC ads. Focus on these 10 key areas.
Google Ads Restrictions Are Impacting Third-Party Tech Support Providers
After restricting ads for third-party tech support services to “legitimate” providers, Google hasn’t delivered on its promised verification program.
Google to No Longer Display Text-Only AdSense Ads
In an effort to modernize its advertising products, Google is returning the text-only AdSense ad unit.
A Quick Guide to Non-Google Search & Display Ads in Asia
Here’s a rundown of the available advertising products from popular Asian search engines-portal sites: Baidu, Naver, and Yahoo Japan.
Google Ads is Removing Two Bidding Strategies in June
Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June.
How to Use Keyword Intent to Boost PPC Performance
Set yourself up for keyword success by understanding the impact of auction price, customer journey factors, and volume/value potential.
How to Optimize Your Paid Search Keyword List in 3 Steps
When you optimize your keyword list, you’re also optimizing your offer, audience, and conversion rates. Here’s how to do it.
4 Actionable Strategies for Using Audience Insights Tools
Audience Insights tools are powerful when know how to use them. Here are four strategies to improve your audience game.
