Paid Search

Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.

Paid Search

When Ad Platforms Control the Auction, Return, Data… & Now the Cookie

Platforms such as Google Ads are gaining more control over various aspects of paid search. Let’s look at what this means for PPC advertisers.

Kirk
Williams

Kirk Williams
10/6/2020
3.5K Reads
7 min read

Paid Search

PPC & the B2B Buyer Journey: A Primer

Learn how paid search fits with each step of the B2B buyer journey and the best practices to set up your PPC campaigns for success.

Melissa
Mackey

Melissa Mackey
10/2/2020
2.2K Reads
9 min read

Paid Search

5 Ways to Improve Your Lead Gen Campaigns Throughout the Funnel

Lead gen advertising can get expensive – especially if you have a long buying cycle. Check out these tips for improving lead quantity and quality.

Amy
Bishop

Amy Bishop
10/1/2020
3.6K Reads
8 min read

Social Media·Digital Advertising

Why You Need a Holiday Social Media Advertising Strategy Right Now

Major online shopping revenue is coming this holiday season. Don’t miss out! Use these tips to help kick off your social media advertising strategy now.

Danielle
Bilbruck

Danielle Bilbruck
10/1/2020
1.7K Reads
11 min read

News·Paid Search

Google Makes Shopping Ads Free Worldwide

Google is making shopping ads free in more countries following the rollout of free shopping ads in the US earlier this year.

Matt
Southern

Matt Southern
9/30/2020
9.8K Reads
3 min read

Paid Search

How to Use Competitor Insights to Get Ahead in PPC

Knowing your competitors’ search ads strategy can help you focus your efforts where you can win. Here are three key areas to review.

Michelle
Morgan

Michelle Morgan
9/30/2020
3.5K Reads
9 min read

Paid Search

How to Plan a Sustainable B2B Media Strategy in a Recession

Learn how combining brand building with sales activation in your media strategy can help your B2B brand get through these trying times.

Ben
Wood

Ben Wood
9/30/2020
750 Reads
6 min read

Careers & Education·Paid Search

6 Things I Wish Someone Told Me When I Was New to PPC

Are you new to PPC? This exciting area of marketing is constantly growing and changing. Here’s helpful information I wish I knew from the start.

Lisa
Raehsler

Lisa Raehsler
9/28/2020
6.8K Reads
5 min read

Social Media·Digital Advertising

How to Maximize Your Search & Social Audience Expansion

Seeing audience fatigue in your paid search and social ad campaigns? This approach can help bring some life to your stale conversion funnel.

Josh
McCoy

Josh McCoy
9/18/2020
1.4K Reads
6 min read

Digital Advertising

Remarketing vs. Retargeting: Are They The Same Thing?

Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here.

Susan
Wenograd

Susan Wenograd
9/17/2020
6.3K Reads
7 min read

Paid Search

How to Calculate Your ROAS & Ways to Use It

Return on ad spend (or ROAS) is an important – yet often overlooked – quality metric in PPC. Here are seven ways to use it.

Corey
Morris

Corey Morris
9/16/2020
1.5K Reads
6 min read

News·Paid Search

Google Combines Custom Affinity and Custom Intent Into Custom Audiences

Custom Audiences will replace two previous audience definitions, and are available for display, YouTube, Discovery, and Gmail campaigns.

Susan
Wenograd

Susan Wenograd
9/15/2020
3.0K Reads
3 min read

Marketing Analytics·Paid Search

4 Essential Tips for Auditing Google Ads Accounts

Maximizing efficiency in Google Ads can sometimes mean digging in dark corners. Review these four areas to ensure you’re not leaking cash nor wasting opportunities.

Susan
Wenograd

Susan Wenograd
9/11/2020
6.9K Reads
8 min read

Paid Search

How to Use Google’s Call Recording to Listen to Your Call Ads

Google recently rolled out call recording, allowing advertisers to determine whether they’re getting good leads from call ads. Here’s how to enable the feature.

Pauline
Jakober

Pauline Jakober
9/10/2020
2.0K Reads
6 min read

News·Paid Search

Google to Pass UK’s Digital Service Tax to Advertisers

Advertisers in the UK, Austria, and Turkey will all absorb the new Digital Sales Tax starting November 1.

Susan
Wenograd

Susan Wenograd
9/9/2020
1.3K Reads
3 min read

Paid Search

5 Essential ROI Formulas PPC Managers Should Master

Understanding the PPC auction process is crucial for a successful Google Ads campaign. Here are five must-learn ROI formulas every PPC marketer should know.

Susan
Wenograd

Susan Wenograd
9/9/2020
4.0K Reads
12 min read

Local Search·Ask Me Anything About PPC

What Are Local Service Ads?

Learn the differences between Local Service Ads, Google Guaranteed, and Google Screened, and why local businesses should care about these programs.

Navah
Hopkins

Navah Hopkins
9/8/2020
1.7K Reads
3 min read

Paid Search·SEJ Network

Google Ads Limits Search Query Reporting & September Updates [PODCAST]

On this special edition of Marketing O’Clock, a panel of PPC experts discuss Google Ads’ search query reporting announcement and the latest PPC updates.