Paid Search
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
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6 Top Tips to Improve Your Google Ads Relevance
Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. Learn about it here.
Microsoft Announces Unified Campaign Pilot Including Google, Facebook, Instagram & More
Users can manage multi-channel paid campaigns and organic social all from Microsoft’s new tool. Here’s what you need to know!
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Google Announces New Features for App Advertisers
Google announced new features for app advertisers. Learn more about device targeting, easier measurement, leveling up user experience and improving attribution!
10 Top Data Analysis Mistakes Digital Marketers Make
Even experienced digital marketers can make mistakes when looking at data and making decisions. Here are 10 to watch out for.
Competitor Bidding Strategy in SEM: Waking Up and Choosing Chaos
Competitor bidding means actively bidding on your competitors’ brand name keywords. Here’s what you need to know to do it right.
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Try This PPC Strategy for Protecting & Building Your Brand
Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business.
How to Get Started on Microsoft Ads Audience Network
Microsoft Advertising’s Audience Network is a hidden gem that brings a lot of value and programmatic offerings. Here’s what you need to know.
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How to Set Up Google Tag Manager for Better PPC Tracking
Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.
Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More
Microsoft Ads announced updates to phrase match, new ad formats in the SERP, customer match updates, and more. Here’s what we know.
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The 6 Most Important PPC KPIs You Should Be Tracking
PPC advertisers have so much data at their fingertips. Here we identify which paid search KPIs matter most and when to use them.
12 Hidden PPC Features You Should Know About
Some PPC features fly under the radar and aren’t known to many. Here are 12 that just might make a difference in your campaigns.
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Why Top of Funnel Matters & How to Win Buy-in for It
Companies reach an inflection point where they should invest at the top of the funnel. If they don’t, continued market share hangs in the balance.
Instagram Ads Tips & Tricks to Build Your Following
Gaining new followers on Instagram can be difficult with so many users. Learn how to use Instagram Ads to turn potential followers into loyal customers!
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Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business
Lawsuit cites AMP and Google Core Algorithm Updates as parts of a scheme by Google to dominate online advertising
Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More
Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. Here are the highlights!
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Google Ads Recommendations: What You Need to Know
Google Ads Recommendations may make life easier for advertisers, but it’s best to check them out and see their impact before implementing them. Read on.
Google Dispels Rumors About Bid Strategy Changes
Google confirms that Target ROAS & Target CPA aren’t going away but are being grouped within other bid strategies. Here’s how to continue using them.
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5 Tips for Managing PPC After the Coronavirus Outbreak
PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition.
Experts Share Their Tips As Google’s Insights Page Rolls Out Globally
Google’s Insight Page rolls out to all accounts. Advertisers share their best tips for getting the most from it.
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Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe
Google Ads announced two updates to conversion tracking. Here’s what advertisers need to know!
Breaking: Google Announces New Dynamic Exclusion Lists
Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here’s what you need to know.
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7 Tips for Creating Eye-Catching Instagram Ads
Instagram is popular with marketers of consumer-facing brands but requires both channel and user knowledge to succeed. Learn how to create eye-catching Instagram ads here.
4 Tips for Building Your First-Party Data Sets With PPC
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing.
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Everything You Need to Know About YouTube Audio Ads
YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.
Google’s “Project Bernanke” Favors Google Over Other Advertisers
It has been alleged that Google has been giving its own ads an unfair advantage within the Google Display Network. Here’s what we know.
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How Do I Get My PPC Campaigns Ready for a Cookieless World?
With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? Learn how to prepare here.
Google Shares the Privacy Sandbox’s Most Recent Conversion Tracking Proposals
Google shared information about the Privacy Sandbox’s most recent conversion measurement proposals – here’s what we know.
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10 Tips for a Fresh Start After a Google Ads Account Takeover
Have you landed a new account? Learn the 10 tips for cleaning up after a Google Ads account takeover in this paid search guide.
6 Tips for Success With Google Ads Promotion Extensions
Promotion extensions in Google Ads are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers.
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The Ultimate Guide to Pinterest Ads: Ad Types, Specs & Strategy
Find everything you need to know about Pinterest Video Ads, Static Ads, Shopping Ads, Carousel Ads, retargeting & more in this guide to promoted Pins.
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