Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Google’s New Responsive Display Ads Let Advertisers Upload 15 Images, 5 Headlines, More
Google’s new responsive display ads will become the new default ad type for the Google Display Network.
What Blocking Options Are Available to AdSense Publishers?
Learn more about the various blocking controls available to publishers on AdSense.
Why Advertisers Must Make Brand Safety on Mobile Devices a Top Priority
Here’s why and how advertisers should prioritize brand safety on mobile devices – plus actionable tips to combat ad fraud.
Google AdSense Earnings Fluctuations Not Related to Algorithm Update
Google has confirmed that any fluctuations in AdSense earnings is not related to the recent search algorithm update.
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Podcast Revenues Soar
Research shows podcast revenues soaring and going higher. Time to get a slice of this pie?
Here’s How Google Develops AdSense Policies
Find out how Google creates and enforces its AdSense policies and how these policies affect the digital advertising ecosystem.
Podcasts More Popular than Blogs
Data shows that podcasts are more popular than blogs. This is a disruption and an opportunity.
How Digital Video Advertising Will Dominate the Next Decade
Learn how – and why – marketers should pay better attention to digital video advertising.
How Microsoft Audience Ads Work
Here’s everything you need to know about how the Microsoft Audience Network and the Microsoft Graph works.
Microsoft Launches New AI-Powered Audience Network
The Microsoft Audience Network lets advertisers reach users across MSN, Outlook.com, the Edge browser, and select partner sites.
Google’s New Ad Type Targets Users Watching YouTube on TVs
Google has introduced a new ad type designed to capitalize on the growing trend of people watching YouTube on TVs.
How to Fight Ad Fraud in Digital Advertising
Here are six ways how advertisers can take action against ad fraud.
![[DATA] What’s a Good AdWords CTR/CPA/Conversion Rate in 2018?](https://cdn.searchenginejournal.com/wp-content/uploads/2018/04/google-adwords-ctr-cpa-conversion-rate-2018-276x244.png)
[DATA] What’s a Good AdWords CTR/CPA/Conversion Rate in 2018?
![[DATA] What’s a Good AdWords CTR/CPA/Conversion Rate in 2018?](https://cdn.searchenginejournal.com/wp-content/uploads/2018/04/google-adwords-ctr-cpa-conversion-rate-2018-100x100.png)
What’s a good click-through rate in Google AdWords? What about a good cost per click and cost per action?
Google Settles Lawsuit Alleging it Unfairly Kept AdSense Earnings
Google settles lawsuit claiming it unfairly kept AdSense publisher earnings for itself.
Google Advertisers Can Soon Retarget Searchers With YouTube Ads
Google advertisers will soon be able to reach YouTube viewers who have previously searched for related products and services.
Google Removes 100 Bad Ads Per Second
Over 3.2 billion bad ads were removed in 2017, which is an average of 100 bad ads removed every second.
How to Use Automation to Ensure Brand Safety for Your YouTube Ads
Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.
Google Chrome Ad Blocker Guide: Everything You Need to Know
Google now has an ad blocker built into Chrome. Here’s everything you need to know about how it works.
Google Lets Users Mute Repetitive Remarketing Ads
Google has updated its ads settings to let users mute ads they’ve seen too many times.
Google Chrome Begins Blocking Ads on Feb. 15
Is Google’s Chrome Ad Blocker a way to show more of their own ads?