Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
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5 Ways to Approach Paid Social Messaging Right Now
Here are some things to keep in mind as you shift your paid creative strategy on social.
How the Coronavirus Pandemic Has Impacted the Travel Industry
The travel industry has been badly hit coronavirus pandemic. Here’s how hotels, airlines, and online travel agencies (OTAs) are responding.
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Google Ads, Twitter Amend COVID Ad Policies and Resources
Google Ads and Twitter are the latest to address advertising policies surrounding COVID-19 communications.
Native Advertising: An Introduction for PPC Marketers
Discover what native advertising is and why PPC marketers should consider running native ad campaigns.
Yelp Launches Efforts to Help Local Businesses Impacted By COVID-19
Yelp launched a number of efforts aimed at helping local businesses that have been affected by the coronavirus (COVID-19) outbreak.
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Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense
Here’s why importing your conversions from Google Analytics to optimize your Google Ads campaigns doesn’t make sense.
![Why Bing Should Be First in Your Healthcare Search Strategy [DATA]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/03/why-bing-should-be-first-in-your-healthcare-search-strategy-5e5e1e56db335-276x244.png)
Why Bing Should Be First in Your Healthcare Search Strategy [DATA]
![Why Bing Should Be First in Your Healthcare Search Strategy [DATA]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/03/why-bing-should-be-first-in-your-healthcare-search-strategy-5e5e1e56db335-100x100.png)
We compared the paid search performance of seven healthcare-related brands in Bing vs. Google. Here’s what we discovered.
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Amazon Sponsored Product Ads Are Rising in Price, New Report Says
Prices for Sponsored Product ads, Amazon’s most popular ad product, are continuing to go up according to a new report.
Sponsored Products with Walmart Media Group: What Sellers & Marketers Need to Know
Let’s walk through what’s up with Walmart and how you can take advantage of the giant retailer’s latest ecommerce offering.
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Is a Super Bowl Ad the Equivalent of Lighting Money on Fire?
Here are this year’s best-performing Super Bowl ads and what marketers can learn from them.
How to Use Location Data to Outsmart Competitors & Win Market Share
Discover the benefits of location-based marketing and how you can use location data to win more business.
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6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To)
Responsive display ads can play a helpful role in your Google Ads program. Here’s why you should take another look.
Google Partners Program Puts New Requirements on Companies
A new Google Partners program is launching later this year, which may require current partners to make changes.
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Paid Social Channels You’re Missing Out On
Looking to expand your paid social strategy? Here are the top social channels you need to consider.
How to Advertise on LinkedIn: A Beginner’s Guide
Read this guide to learn how you can make the most of LinkedIn advertising.
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Google is Expanding Shopping Ads to Gmail
Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users.
Google Chrome Expands Ad Blocking Efforts to Ads Within Videos
Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos.
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All Google Ads Campaigns to Utilize Standard Delivery As of May 2020
Google Ads is making standard delivery the only ad delivery method for all campaigns, including Display, Video, App, & Hotel campaigns.
Paid Media & Privacy: What’s Changing & What It Means for Marketers
Privacy is changing everything for paid media campaigns. Find out why and what marketers should focus on instead.
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Auditing & QA: Preventing GDN & YouTube Disasters
Prevent disasters from happening in your GDN and YouTube campaigns with a proper auditing and QA process in place.
11 Amazon Advertising Mistakes to Avoid
Discover 11 simple Amazon advertising mistakes that could be costing you thousands of dollars and simple ways to avoid them.
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6 Things to Review in Your Google Display Campaigns
Here are a few ways to make sure your Google Display campaigns are in tip-top shape.
5 Steps to a Successful Brand Bidding Strategy
Follow this 5-step action plan to create your custom paid search branded strategy.
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Google Makes YouTube Masthead Ads on TVs Available to All Advertisers
YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis.
5 Ways to Advertise Your CBD Brand Online
Many online advertising channels restrict the promotions of CBD products. Discover how else brands can advertise CBD products online.
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YouTube to Display Shopping Ads on the Home Feed and in Search Results
Google is bringing shopping ads to YouTube’s home feed and search results, letting advertisers tap into users’ shopping intent.
Google Rolls Out New Extensions for YouTube Ads
Google is introducing new extensions for YouTube ads, which are similar to the extensions for search ads.
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The Rise of Advertising on Ecommerce Marketplaces: 5 Tips to Get Ahead
Here are five tips to help search marketers navigate the rise of advertising on ecommerce marketplaces.
Search, Social & Connected TV: Why Connected TV Is the Next Big Ad Opportunity
Discover what makes Connected TV an effective performance channel and why you should integrate it into your marketing strategy.
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Google Brings Virtual Makeup Try-on to YouTube Masthead Ads
Google Ads is launching AR Beauty Try-on, which allows beauty brands to display ads where users can try virtual makeup.
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