Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
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54% of Podcast Listeners Likely to Buy From Brands They Hear Advertised
A report on podcast listeners reveals over half are likely to consider buying from a brand advertised on a podcast.
Google’s Smart Shopping Campaigns Can Be Optimized for In-Store Visits
Google will soon allow retailers to optimize Smart Shopping Campaigns for store visits and display their local inventory information.
Google Confirms it Will Show Ads on its Mobile Home Page
Google has introduced a new ad unit that will be displayed on the search engine’s home page in mobile browsers.
24% of Search Marketers Are Now Running Responsive Search Ads
Responsive search ads (RSAs) are catching on quickly with search marketers after being introduced less than a year ago.
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Google Display & Video 360 Helps Marketers Protect Their Brand
Google is introducing new ways for marketers to protect their brand while running Display & Video 360 campaigns.
How to Make Google Search Partners Work for You
Here are some best practices that will help improve your performance in the Google Search Partners network.
10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns
Here are 10 types of remarketing you can do on Google Ads and Bing Ads.
5 Video Ad Marketing Goals & How to Achieve Them
Here are five goals you might have for your video advertising campaign and how you can achieve them.
79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies
New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
What to Do When Amazon Sales Cannibalize Your Ecommerce Sales
Here are two ways to reduce the impact of your success on Amazon to your website sales.
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness
Here are the advertising tactics you can use to target customers at the top of the purchase funnel.
9 Tips to Drive More Profit with Your Remarketing Campaigns
Considering investing in remarketing or already investing? Maximize your returns with these nine tips.
5 Reasons You MUST Spend Money Outside of PPC
Here are five reasons why you should be alarmed if your client’s business rests solely on PPC.
Google Ads’ Smart Segmentation Feature Can Identify Users Who are Most Likely to Buy
Google is rolling out new ad units for mobile games and introducing new ‘smart segmentation’ technology.
Google Introduces 3 New Features for Responsive Display Ads
Google is rolling out three new features for responsive display ads that are designed to improve functionality and reporting capabilities.
Google Ads’ Universal App Campaigns Are Now Just ‘App Campaigns’
Google is rebranding Universal App Campaigns, which are now known simply as “App campaigns.”
Google Serves 11X More AMPHTML Ads Compared to Last Year
The number of AMPHTML ads served by Google has grown 11x year-over-year.
Why You Should Pair Programmatic Advertising with Paid Search
Here’s why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
Which Brand (Not Which Ad) Won Super Bowl 2019?
Let’s review the best brands and ads that won Super Bowl 2019, the biggest commercial event of the year.
Google Expands Maximize Conversions Bidding for TrueView for Action Ads
Google is making maximize conversions bidding globally available to advertisers using TrueView for Action campaigns.