Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
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CPM vs. eCPM vs. RPM: What’s the Difference?
Confused about CPM, eCPM, and RPM? Learn what these acronyms mean, where they fit into the paid media ecosystem, and how they are calculated.
6 Simple & Effective Google Display Network Tips
Leverage Google Display Network to catch customers while they’re in action. Use these six tactics to reach a wider audience with GDN.
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Hulu Launches Beta for Self-Serve Advertising Platform
Businesses can apply for the beta and start advertising for $500.
Chrome 84 Handles 3rd Party Cookies Differently – How it Affects Publishers
Chrome 84 is rolling out with restrictive third party cookie handling. This is how to check if it affects your site.
TikTok Debuts TikTok for Business, Signals Larger Move for Ad Dollars
The launch comes amidst expected U.S. revenue of $500m for the year 2020.
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How YouTube Can Make Video Builder a More Useful Tool
Discover how businesses can use YouTube Video Builder, what its limitations are, and how Google can make the tool even better.
Google Ads’ Policy Crackdowns Continue
The latest in policy updates from Google include clickbait ad disapprovals and account pauses during violation investigations.
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Ads Appearing on Google’s Network Alongside COVID-19 Misinformation
The latest discovery reignites the debate around what responsibility an ad platform has to monitor the publishers in its network.
Google’s Monetization Policies for Publishers & Advertisers
Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers.
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What’s Up With the Rise of Retailer Media Networks?
As advertisers seek to diversify product discovery and boost visibility, retailer media networks have the potential for great returns. Learn more here.
Amazon Ads: Skyrocketing Growth in Q1
Q1 started off with major gains year-over-year for Amazon Ads, with overall 44% growth to $3.9b.
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8 Things Advertisers Say They’re Doing During COVID-19
Another economic crisis looms due to COVID-19. Most PPC advertisers and marketers are adapting to survive. Here’s how.
Why & How to Leverage Video Ads in the Wake of COVID-19
Now might be the right time to give video ads a try. Here’s why and how you can leverage them.
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Google & Facebook Must Pay Australian Media to Use Their Content
Google and Facebook must now share data and advertising revenue with local media companies in order to display their content.
Quora Revamps Ad Manager Interface
Quora Ads has announced a redesign of their interface, including with a back end code refresh.
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Google Waives Ad Serving Fees for News Publishers
For the next 5 months, Google Ads is waiving ad serving fees for news publishers using Google Ad Manager.
Consumers Seeking Uplifting YouTube Content During the COVID-19 Pandemic
Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand.
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Strategies for Amazon’s New Product Targeting on Seller Central
The expanded capability in Seller Central means reaching shoppers who are browsing similar and/or complementary product types and categories.
What’s Happening to Paid Media Performance During COVID-19
Plunging CPMs might look bad on the surface, but practitioners say they’re seeing strong results in some sectors.
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The Right Marketing Channel Allows You to Pivot Quickly
Here’s how to choose a marketing channel that increases your visibility in the most cost-efficient and timely manner possible.
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