Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
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Why Top of Funnel Matters & How to Win Buy-in for It
Companies reach an inflection point where they should invest at the top of the funnel. If they don’t, continued market share hangs in the balance.
Instagram Ads Tips & Tricks to Build Your Following
Gaining new followers on Instagram can be difficult with so many users. Learn how to use Instagram Ads to turn potential followers into loyal customers!
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7 Tips for Creating Eye-Catching Instagram Ads
Instagram is popular with marketers of consumer-facing brands but requires both channel and user knowledge to succeed. Learn how to create eye-catching Instagram ads here.
Everything You Need to Know About YouTube Audio Ads
YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.
The Ultimate Guide to Pinterest Ads: Ad Types, Specs & Strategy
Find everything you need to know about Pinterest Video Ads, Static Ads, Shopping Ads, Carousel Ads, retargeting & more in this guide to promoted Pins.
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Aggregated Event Measurement in Facebook: What You Need to Know
Aggregated event measurement will be an impactful change for many Facebook advertisers. Here’s what you need to know to prepare.
What Search Marketers Need to Know About Instacart Advertising
Instacart is a rising behemoth in the retail world that opens up many opportunities for marketers. Here’s what you need to know about Instacart advertising.
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DuckDuckGo Blasts Google Over New iOS Privacy Labels
DuckDuckGo is calling out Google over its new privacy labels on iOS which reveal how much data the company is collecting from iPhone users.
Google May Have to Negotiate Payment for US News Publishers
Google, Facebook, and other big tech companies may have to negotiate deals with US news publishers to pay them for content if new bill passes.
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How to Make Video Ads on a Budget with YouTube Video Builder
Video advertising is an easy target for budget cuts because many advertisers think it’s too costly—but YouTube Ads production doesn’t have to be so pricey.
Ad Blocker Trends: Who is Using Them and Why?
It’s estimated that roughly 27% of internet users are leveraging ad blockers. What do we know about who is using ad blockers and why?
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Google Will Not Track Users After Replacing Third-Party Cookies
Google assures users it will not replace third-party cookies with with an alternative solution that tracks users’ web activity.
10 Ways Ads End Up in Facebook Jail & How to Avoid It
Stay in Facebook’s good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.
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Top Super Bowl LV Ads: Brand Impact & Marketing Takeaways
Who were the winners and losers in this year’s Super Bowl Ads? Enjoy these marketing takeaways from the funniest & best ads.
Here’s What Happens When You Change Google Ads Attribution Models
Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance.
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How Branding Supports Search Engine Marketing Success & ROI
It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference.
YouTube Turns On Post-Roll Ads For All Monetized Videos
YouTube is turning post-roll ads on by default for all videos that are eligible to serve ads.
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What Search Marketers Need to Know About Criteo’s Retail Media Platform
Here’s everything you need to know about Criteo’s Retail Media platform, what it does for sponsored products, and how to get started
How to Optimize Universal App Campaigns
These five optimizations enable you to take control and get the most out of your Google Universal App campaigns.
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Black Friday’s High Stakes Ad Environment in 2020
2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise.
YouTube Launches Audio Ads to Reach Music & Podcast Listeners
YouTube is launching a new type of audio-based ad unit to reach people who use the platform as their music and podcast player.
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Spotify Expanding Podcast Advertising Options
Spotify is acquiring Megaphone, a leading podcast advertising and publishing platform, in an effort to expand advertising options for podcasters.
How to Make Your Personalized or Targeted Advertising Less Creepy
Advertising and personalization efforts not only aren’t required to be creepy, they absolutely shouldn’t be. To be effective, we have to treat it responsibly.
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Digital Advertising Is Not the Next Internet Bubble – Here’s Why
Does digital advertising really deliver the value it claims? Is it the next huge bubble waiting to burst? Let’s examine the premises in this post.
Why You Need a Holiday Social Media Advertising Strategy Right Now
Major online shopping revenue is coming this holiday season. Don’t miss out! Use these tips to help kick off your social media advertising strategy now.
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How to Maximize Your Search & Social Audience Expansion
Seeing audience fatigue in your paid search and social ad campaigns? This approach can help bring some life to your stale conversion funnel.
Remarketing vs. Retargeting: Are They The Same Thing?
Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here.
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Remember When Keywords Mattered Most in PPC? Well, That’s Changing
Keywords in SEM are starting to serve less value. Learn what’s causing this change and where you can shift your focus instead.
How to Make LinkedIn Lead Gen Forms Work for Your Brand
Looking to attract more qualified B2B leads on LinkedIn? Follow these tips to make sure your LinkedIn lead gen forms are set up for success.
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Bumper Ads: Your Six-Second Secret Weapon
Thinking of creating bumper video ad campaigns on Google Ads? Follow these four principles to turn them into a powerful new tool for your brand.
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