Digital Advertising

Learn the ropes of digital advertising for effective and successful execution.

How to Create an Eye-Catching Instagram Ad

Instagram is popular with marketers of consumer-facing brands but requires both channel and user knowledge to succeed. Learn how to create eye-catching Instagram ads here.

Rachel
Vandernick

Rachel Vandernick
4/15/2021
1.2K Reads
6 min read

Digital Advertising·YouTube

How to Get Started With YouTube Audio Ads

YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.

Brooke
Osmundson

Brooke Osmundson
4/13/2021
1.5K Reads
7 min read

Digital Advertising·Pinterest

Pinterest Ads: The Definitive Guide to Promoted Pins

Find everything you need to know about Pinterest Video Ads, Static Ads, Shopping Ads, Carousel Ads, retargeting & more in this guide to promoted Pins.

Amanda
DiSilvestro

Amanda DiSilvestro
4/7/2021
906 Reads
10 min read

Digital Advertising·Facebook

Aggregated Event Measurement in Facebook: What You Need to Know

Aggregated event measurement will be an impactful change for many Facebook advertisers. Here’s what you need to know to prepare.

Sean
Johnston

Sean Johnston
3/31/2021
1.3K Reads
6 min read

Paid Search·Digital Advertising

What Search Marketers Need to Know About Instacart Advertising

Instacart is a rising behemoth in the retail world that opens up many opportunities for marketers. Here’s what you need to know about Instacart advertising.

Elizabeth
Marsten

Elizabeth Marsten
3/24/2021
1.1K Reads
11 min read

News·Digital Advertising

DuckDuckGo Blasts Google Over New iOS Privacy Labels

DuckDuckGo is calling out Google over its new privacy labels on iOS which reveal how much data the company is collecting from iPhone users.

Matt
Southern

Matt Southern
3/17/2021
4.2K Reads
3 min read

News·Digital Advertising

Google May Have to Negotiate Payment for US News Publishers

Google, Facebook, and other big tech companies may have to negotiate deals with US news publishers to pay them for content if new bill passes.

Matt
Southern

Matt Southern
3/11/2021
853 Reads
2 min read

Digital Advertising·YouTube

How to Make Video Ads on a Budget with YouTube Video Builder

Video advertising is an easy target for budget cuts because many advertisers think it’s too costly—but YouTube Ads production doesn’t have to be so pricey.

Pauline
Jakober

Pauline Jakober
3/11/2021
2.1K Reads
6 min read

Paid Search·Digital Advertising

Ad Blocker Trends: Who is Using Them and Why?

It’s estimated that roughly 27% of internet users are leveraging ad blockers. What do we know about who is using ad blockers and why?

Amy
Bishop

Amy Bishop
3/8/2021
2.0K Reads
4 min read

News·Digital Advertising

Google Will Not Track Users After Replacing Third-Party Cookies

Google assures users it will not replace third-party cookies with with an alternative solution that tracks users’ web activity.

Matt
Southern

Matt Southern
3/3/2021
6.3K Reads
2 min read

Social Media·Digital Advertising

10 Ways Ads End Up in Facebook Jail & How to Avoid It

Stay in Facebook’s good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.

Ilya
Cherepakhin

Ilya Cherepakhin
2/23/2021
3.4K Reads
9 min read

Marketing Analytics·Digital Advertising

Top Super Bowl LV Ads: Brand Impact & Marketing Takeaways

Who were the winners and losers in this year’s Super Bowl Ads? Enjoy these marketing takeaways from the funniest & best ads.

Greg
Jarboe

Greg Jarboe
2/10/2021
1.3K Reads
18 min read

Paid Search·Digital Advertising

Here’s What Happens When You Change Google Ads Attribution Models

Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance.