Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
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10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them)
Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.
Amazon Ad Types: A Complete Guide for Marketers
Staying up-to-date is your key to reaching sales goals on any platform. This guide will show you how to win with various Amazon Ad Types.
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How & When to Use Subliminal Messages in Your Ad Copy
Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it.
How to Set the Budget for Your Facebook Ad
Learn how to optimize your Facebook Ads campaign budget, with tips on both Daily Budget and Lifetime Budget from a social PPC expert.
Google Phrase Match: Everything You Need to Know
Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to improve PPC performance.
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How to Increase Conversions Through Generational Consumer Values
Brands need to consider how generational values contribute to a successful digital marketing strategy. Here’s what you need to know.
5 Best Google Ads Alternatives to Diversify & Grow
These top alternatives to Google Ads can help diversify your digital marketing platforms and supercharge your marketing strategy.
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Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)
Video advertising isn’t as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time.
How to Choose the Right Facebook Ad Objective for Your Goals
Want more information about how to use each Facebook Ad objective to your advantage? Here’s a guide to each type and their bidding options.
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Amazon Advertising: New Features & Opportunities for Brands
A nimble Amazon strategy is essential because of the dynamic changes in ecommerce. Here’s what marketers need to know to keep up.
How Do Facebook Ads Actually Work? Here’s What You Need to Know
Do Facebook Ads really work? Yes, they do. Here’s what you need to know about them and how to set up your first campaign.
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Why Top of Funnel Matters & How to Win Buy-in for It
Companies reach an inflection point where they should invest at the top of the funnel. If they don’t, continued market share hangs in the balance.
Instagram Ads Tips & Tricks to Build Your Following
Gaining new followers on Instagram can be difficult with so many users. Learn how to use Instagram Ads to turn potential followers into loyal customers!
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7 Tips for Creating Eye-Catching Instagram Ads
Instagram is popular with marketers of consumer-facing brands but requires both channel and user knowledge to succeed. Learn how to create eye-catching Instagram ads here.
Everything You Need to Know About YouTube Audio Ads
YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.
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The Ultimate Guide to Pinterest Ads: Ad Types, Specs & Strategy
Find everything you need to know about Pinterest Video Ads, Static Ads, Shopping Ads, Carousel Ads, retargeting & more in this guide to promoted Pins.
Aggregated Event Measurement in Facebook: What You Need to Know
Aggregated event measurement will be an impactful change for many Facebook advertisers. Here’s what you need to know to prepare.
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What Search Marketers Need to Know About Instacart Advertising
Instacart is a rising behemoth in the retail world that opens up many opportunities for marketers. Here’s what you need to know about Instacart advertising.
DuckDuckGo Blasts Google Over New iOS Privacy Labels
DuckDuckGo is calling out Google over its new privacy labels on iOS which reveal how much data the company is collecting from iPhone users.
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Google May Have to Negotiate Payment for US News Publishers
Google, Facebook, and other big tech companies may have to negotiate deals with US news publishers to pay them for content if new bill passes.
How to Make Video Ads on a Budget with YouTube Video Builder
Video advertising is an easy target for budget cuts because many advertisers think it’s too costly—but YouTube Ads production doesn’t have to be so pricey.
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Ad Blocker Trends: Who is Using Them and Why?
It’s estimated that roughly 27% of internet users are leveraging ad blockers. What do we know about who is using ad blockers and why?
Google Will Not Track Users After Replacing Third-Party Cookies
Google assures users it will not replace third-party cookies with with an alternative solution that tracks users’ web activity.
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10 Ways Ads End Up in Facebook Jail & How to Avoid It
Stay in Facebook’s good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.
Top Super Bowl LV Ads: Brand Impact & Marketing Takeaways
Who were the winners and losers in this year’s Super Bowl Ads? Enjoy these marketing takeaways from the funniest & best ads.
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Here’s What Happens When You Change Google Ads Attribution Models
Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance.
How Branding Supports Search Engine Marketing Success & ROI
It takes more than just great strategy and tactics to make search engine marketing work. Find out how branding makes all the difference.
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YouTube Turns On Post-Roll Ads For All Monetized Videos
YouTube is turning post-roll ads on by default for all videos that are eligible to serve ads.
What Search Marketers Need to Know About Criteo’s Retail Media Platform
Here’s everything you need to know about Criteo’s Retail Media platform, what it does for sponsored products, and how to get started
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How to Optimize Universal App Campaigns
These five optimizations enable you to take control and get the most out of your Google Universal App campaigns.
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