Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
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Ads Appearing on Google’s Network Alongside COVID-19 Misinformation
The latest discovery reignites the debate around what responsibility an ad platform has to monitor the publishers in its network.
Google’s Monetization Policies for Publishers & Advertisers
Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers.
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What’s Up With the Rise of Retailer Media Networks?
As advertisers seek to diversify product discovery and boost visibility, retailer media networks have the potential for great returns. Learn more here.
Amazon Ads: Skyrocketing Growth in Q1
Q1 started off with major gains year-over-year for Amazon Ads, with overall 44% growth to $3.9b.
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8 Things Advertisers Say They’re Doing During COVID-19
Another economic crisis looms due to COVID-19. Most PPC advertisers and marketers are adapting to survive. Here’s how.
Why & How to Leverage Video Ads in the Wake of COVID-19
Now might be the right time to give video ads a try. Here’s why and how you can leverage them.
Google & Facebook Must Pay Australian Media to Use Their Content
Google and Facebook must now share data and advertising revenue with local media companies in order to display their content.
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Quora Revamps Ad Manager Interface
Quora Ads has announced a redesign of their interface, including with a back end code refresh.
Google Waives Ad Serving Fees for News Publishers
For the next 5 months, Google Ads is waiving ad serving fees for news publishers using Google Ad Manager.
Consumers Seeking Uplifting YouTube Content During the COVID-19 Pandemic
Majority consumers are seeking uplifting YouTube content during the COVID-19 pandemic. Here’s what this means for your brand.
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Strategies for Amazon’s New Product Targeting on Seller Central
The expanded capability in Seller Central means reaching shoppers who are browsing similar and/or complementary product types and categories.
What’s Happening to Paid Media Performance During COVID-19
Plunging CPMs might look bad on the surface, but practitioners say they’re seeing strong results in some sectors.
The Right Marketing Channel Allows You to Pivot Quickly
Here’s how to choose a marketing channel that increases your visibility in the most cost-efficient and timely manner possible.
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Google AdSense Explains Why Grandma Swimsuit on a Mannequin is ‘Sexual Content’
A publisher says he lost Google AdSense earnings because of an image of a mannequin in a one-piece bathing suit.
Spotify’s Self-Serve Ad Studio Exits Beta to 18 Markets Worldwide
Spotify’s Ads Studio product is rolling out of its beta offering to 18 markets worldwide.
5 Ways to Approach Paid Social Messaging Right Now
Here are some things to keep in mind as you shift your paid creative strategy on social.
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How the Coronavirus Pandemic Has Impacted the Travel Industry
The travel industry has been badly hit coronavirus pandemic. Here’s how hotels, airlines, and online travel agencies (OTAs) are responding.
Google Ads, Twitter Amend COVID Ad Policies and Resources
Google Ads and Twitter are the latest to address advertising policies surrounding COVID-19 communications.
Native Advertising: An Introduction for PPC Marketers
Discover what native advertising is and why PPC marketers should consider running native ad campaigns.
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Yelp Launches Efforts to Help Local Businesses Impacted By COVID-19
Yelp launched a number of efforts aimed at helping local businesses that have been affected by the coronavirus (COVID-19) outbreak.
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