PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
New: AI Brief And Text Disclaimers Come To Google AI Max
Google adds AI Brief and text disclaimers to AI Max. See how new controls help regulated advertisers adopt automation while maintaining compliance and messaging accuracy.
Google Launches AI Max For Shopping and Travel Campaigns
Google expands AI Max to Shopping and Travel campaigns. Learn what’s changing, how it works, and what advertisers should prepare for ahead of broader rollout.
Can AI Mode Ads Actually Drive Conversions, Or Is It Just Awareness? – Ask A PPC
Can AI Mode ads drive conversions or just awareness? Learn how to evaluate performance, set realistic expectations, and measure incremental growth.
The High CPC Paradox: When Expensive Clicks Are A Sign Of Success
Higher CPCs frequently align with improved lead quality and conversion rates, challenging the assumption that cheaper traffic performs better.
Why Microsoft’s AI Ad Strategy Deserves More Attention From PPC Managers
Microsoft’s AI ad strategy looks different from Google’s. Here’s what PPC managers may be missing and which updates deserve a closer look.
ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report
Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues expanding its ad tools.
Google Ads Makes Call Recording Default For AI Lead Calls
Google Ads now enables call recording by default for eligible AI-qualified call leads, changing how call conversions are evaluated in the U.S. and Canada.
Winning Google Ads Campaign Structures For DTC Ecommerce
Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts.
Google’s Product Feed Strategy Points To The Future Of Retail Discovery
Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility.
Should You Use Auto-Generated Creative? – Ask A PPC
The role of auto-generated creative continues to evolve as advertisers weigh efficiency and scale against control and compliance.
Google Is Replacing Dynamic Search Ads With AI Max
Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades.
How To Measure PPC Performance When AI Controls The Auction
Measure PPC performance in 2026 with AI-driven auctions, smarter attribution, profit-based metrics, and reporting frameworks built for Google Ads automation and AI search.
Google’s Push For Data Strength Is Really A Push For Better Bidding
Google is doubling down on Data Strength as conversion signals become more critical to bidding, performance, and how campaigns are optimized.
From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About
PPC professionals commanding higher compensation are moving beyond T-shaped skill sets toward M-shaped expertise with multiple deep, complementary disciplines.
ChatGPT Ads: New Acquisition Channel Or Just Another Brand Tax?
OpenAI is expanding ChatGPT Ads and launching self-serve access. Here’s what PPC managers should know before deciding whether it deserves real budget.
How To Identify And Solve Click Fraud In Paid Media – Ask A PPC
This week’s Ask A PPC dives into how to identify and solve click fraud in paid media to optimize your advertising efforts.
7 Google Ads Shortcuts Every PPC Manager Should Be Using
Save time in Google Ads using seven practical shortcuts that simplify workflows and highlight optimization opportunities.
Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend
How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics.
Google Adds Scenario Planner, Performance Max Updates, And Veo – PPC Pulse
This week’s PPC Pulse covers Performance Max reporting updates, GA4 budget planning tools, and Veo AI video in Google Ads.
PPC Automation Layering: How Smart Advertisers Combine Automation With Strategy
See how PPC automation layering helps marketers shape automated campaign performance instead of relying on a single feature.
Google Adds New Performance Max Controls And Reporting Features
Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance.
Google Ads Creative Tools Expand, Microsoft Simplifies Bidding – PPC Pulse
The latest PPC Pulse highlights Microsoft’s bidding updates, Google’s expanded creative tools, and Nano Banana Pro’s availability inside Google Ads.
SEO Vs. PPC Strategy: What’s Right For Your Business?
Decide where to invest by understanding how SEO and PPC truly scale, compete, and drive business growth differently.
Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse
The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC.
How To Build A ‘Feed-Only’ Performance Max Campaign
Advertisers using feed-only Performance Max can narrow campaign focus to product feed signals, improving efficiency when automation spreads spend too broadly.
The 10 Best PPC Ad Networks
Where should you invest paid media dollars in 2026? Here’s a data-driven look at reach, targeting depth, and automation across 10 major ad platforms.
AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse
AI copy guardrails and expanded YouTube non-skip video formats headline this week’s Google Ads updates in PPC Pulse.
What SMEC’s Data Reveals About AI Max Performance
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results.
Google’s Asset Guidance & Ad Scheduling Updates, Microsoft Negatives – PPC Pulse
This week’s PPC Pulse recaps Google’s evolving Search asset guidance, revised budget pacing behavior, and Microsoft’s rollout of self-serve negative lists for PMax.
International PPC: Why Consistency Is So Hard To Maintain
Keep international PPC campaigns aligned with practical frameworks for consistency, localization, and multi-agency coordination.