PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
Microsoft Announces June Updates & Feature Rollouts
Many new Microsoft Advertising features & updates are scheduled to roll out in June. Here’s what you need to know!
Key Takeways From the Google Marketing Livestream
At the annual Google Marketing Livestream, Google announced new features and broader rollouts of existing tools for advertisers. Here are the key takeaways!
6 Top Tips to Improve Your Google Ads Relevance
Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. Learn about it here.
Microsoft Announces Unified Campaign Pilot Including Google, Facebook, Instagram & More
Users can manage multi-channel paid campaigns and organic social all from Microsoft’s new tool. Here’s what you need to know!
Google Announces New Features for App Advertisers
Google announced new features for app advertisers. Learn more about device targeting, easier measurement, leveling up user experience and improving attribution!
10 Top Data Analysis Mistakes Digital Marketers Make
Even experienced digital marketers can make mistakes when looking at data and making decisions. Here are 10 to watch out for.
Competitor Bidding Strategy in SEM: Waking Up and Choosing Chaos
Competitor bidding means actively bidding on your competitors’ brand name keywords. Here’s what you need to know to do it right.
Try This PPC Strategy for Protecting & Building Your Brand
Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business.
How to Set Up Google Tag Manager for Better PPC Tracking
Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.
Microsoft Rolls Out Customer Match, Updates to Match Types, New Text Ad Formats & More
Microsoft Ads announced updates to phrase match, new ad formats in the SERP, customer match updates, and more. Here’s what we know.
Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business
Lawsuit cites AMP and Google Core Algorithm Updates as parts of a scheme by Google to dominate online advertising
Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More
Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. Here are the highlights!
Google Ads Recommendations: What You Need to Know
Google Ads Recommendations may make life easier for advertisers, but it’s best to check them out and see their impact before implementing them. Read on.
Google Dispels Rumors About Bid Strategy Changes
Google confirms that Target ROAS & Target CPA aren’t going away but are being grouped within other bid strategies. Here’s how to continue using them.
5 Tips for Managing PPC After the Coronavirus Outbreak
PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition.
Experts Share Their Tips As Google’s Insights Page Rolls Out Globally
Google’s Insight Page rolls out to all accounts. Advertisers share their best tips for getting the most from it.
Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe
Google Ads announced two updates to conversion tracking. Here’s what advertisers need to know!
Breaking: Google Announces New Dynamic Exclusion Lists
Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here’s what you need to know.
4 Tips for Building Your First-Party Data Sets With PPC
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing.
Google’s “Project Bernanke” Favors Google Over Other Advertisers
It has been alleged that Google has been giving its own ads an unfair advantage within the Google Display Network. Here’s what we know.
Google Shares the Privacy Sandbox’s Most Recent Conversion Tracking Proposals
Google shared information about the Privacy Sandbox’s most recent conversion measurement proposals – here’s what we know.
10 Tips for a Fresh Start After a Google Ads Account Takeover
Have you landed a new account? Learn the 10 tips for cleaning up after a Google Ads account takeover in this paid search guide.
6 Tips for Success With Google Ads Promotion Extensions
Promotion extensions in Google Ads are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers.
Microsoft Ads Rolls Out a Slew of New Features
Microsoft Ads has announced several new features. Here’s a quick summary of what they’ve announced!
How to Create the Secret Sauce of PPC Automation Success
Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. Read on.
Microsoft Advertising Announces Open Beta for New Automotive Ads
Microsoft Ads has announced a new Automotive Ad format. Here’s what they look like, how to request access & a peek at early results!
![Lead Generation Ads: A How-To (& Why) [Podcast]](https://www.searchenginejournal.com/wp-content/uploads/2021/03/mot_3-30-21_sej-606327c7f16b5-760x400.webp)
Lead Generation Ads: A How-To (& Why) [Podcast]
In this month’s episode, Greg Finn sits down with lead generation experts to discuss lead generation ads and best practices to make their efforts count.
9 Creative Ways to Optimize Facebook Ads Cost and ROAS
Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know
As Microsoft Ads rolls out auto-applied ad suggestions, here’s what advertisers need to know.
Microsoft Ads Ad Quality Year in Review: Increases in Ad Fraud
Microsoft Ads identified an increase in policy-breaking behavior. Here’s what caused it, what they’re doing about it, and how you can help.