We're covering all the news for you on this week's episode of Marketing O'Clock, part of the Search Engine Journal Podcast Network. Greg Finn and Christine "Shep" Zirnheld are breaking down all the digital marketing updates from the previous week with plenty of puns, laughs, and rants along the way.
Learn about the new Search Console Insights feature, Shop Pay’s expansion to non-Shopify merchants, Amazon’s blocking of FLoC, and how GA4 just got even better.
This week, Twitter launches its Twitter Blue subscription service with enhanced features, Apple’s new Mail Privacy feature, and Moz is acquired by iContact.
Get all the news from Google Marketing Live 2021! Plus, Microsoft launches cross-platform campaigns and Google announces the June 2021 Core Update.
This week, LinkedIn announced event ads and the option to boost organic posts from businesses’ profiles. Plus, everything announced at the Snap Partner Summit.
On this episode, PPC experts discuss Google’s Smart Shopping campaigns, what products are the right fit, how to set them up, reporting tips, and more!
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/05/moc_3-21-21_sej-60a7c01272ddd-276x244.png)
![Announcements from Google I/O & More Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/05/moc_3-21-21_sej-60a7c01272ddd-100x100.png)
The team breaks down the search, shopping, and downright bizarre announcements from Google I/O. Plus, what Pinterest creators and brands should know about idea pins.
The team discusses how Twitter feeds will soon be full of larger images, Yelp’s new features for advertisers, and YouTube’s new tools for creators.
This week on Marketing O’Clock, Twitter will let creators host ticketed spaces, lead generation forms are coming to TikTok, and Microsoft Advertising announces new features.
The team covers Apple’s controversial iOS 14.5 update, Spotify’s podcast subscription service, and why SEO pros think Google might launch a local car inventory search.
Microsoft Advertising announces new features at their 2021 Elevate Summit, Facebook officially joins the audio room game, plus Google Ads introduces dynamic exclusion lists.
The Microsoft Audience Network has announced support for Facebook campaign import functionality and video ads. Here’s what advertisers need to know.
In this episode, Google’s algo update that rewards thorough product reviews, project Bernanke raises more anti-trust allegations against Google, and new features from Google Ads.
Learn about regular expression filtering in Search Console, platforms and content optimization, and new Microsoft Advertising features on Marketing O’Clock.
The Marketing O’Clock team discusses Microsoft Advertising’s auto-applied recommendations and automotive ad unit, what’s new with Instagram Stories, updates from Google Ads, and more.
![Lead Generation Ads: A How-To (& Why) [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/mot_3-30-21_sej-606327c7f16b5-276x244.png)
![Lead Generation Ads: A How-To (& Why) [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/mot_3-30-21_sej-606327c7f16b5-100x100.png)
In this month’s episode, Greg Finn sits down with lead generation experts to discuss lead generation ads and best practices to make their efforts count.
![Zero Click Search Drama & Other Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-26-21_sej-605de03c800e6-276x244.png)
![Zero Click Search Drama & Other Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-26-21_sej-605de03c800e6-100x100.png)
The Marketing O’Clock team discusses Google’s increase in zero click searches, the use of Facebook groups in marketing strategies, and more!
![Google Ads Smart Matching “Bug” & Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-19-21_sej-6054aaccdba1a-276x244.png)
![Google Ads Smart Matching “Bug” & Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-19-21_sej-6054aaccdba1a-100x100.png)
The Marketing O’Clock team discusses Google’s recent bug that pushed a Smart Matching test to more than anticipated, Google’s annual Ads Safety Report, and more!
![Pinterest’s New Feature & Tools, Plus Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-12-21_sej-604b79226b3d3-276x244.png)
![Pinterest’s New Feature & Tools, Plus Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-12-21_sej-604b79226b3d3-100x100.png)
The Marketing O’Clock team takes a look at Pinterest’s new advertising tools, discusses Google Ads’ recent API release, and more!
![Twitter Announces Super Follows and Communities & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-5-21_sej-604241cc24c60-276x244.png)
![Twitter Announces Super Follows and Communities & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-5-21_sej-604241cc24c60-100x100.png)
The Marketing O’Clock team discusses Twitter’s upcoming features, Instagram’s Live Rooms, and more!
![A Complex Art: Marketing to the Different Funnel Stages [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/funnel-sej-603d692871529-276x244.png)
![A Complex Art: Marketing to the Different Funnel Stages [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/funnel-sej-603d692871529-100x100.png)
In this month’s episode of Marketing O’Talk, Greg Finn sits down with some of marketing’s finest minds to discuss funnels.
![Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-26-21_sej-60394d73d267c-276x244.png)
![Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-26-21_sej-60394d73d267c-100x100.png)
The Marketing O’Clock team rejoices at Google Ads’ much-needed updates to their Partners program, takes a look at Spotify’s newest advertising initiatives, and more!
![Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-19-21_sej-602fc4240b508-276x244.png)
![Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-19-21_sej-602fc4240b508-100x100.png)
The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more!
![Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-12-21_sej-6026955f60636-276x244.png)
![Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-12-21_sej-6026955f60636-100x100.png)
The Marketing O’Clock team discusses Microsoft Advertising’s plan to switch over to Enhanced CPC, Google’s 12 new manual penalty types, and more!
![YouTube’s Bite-Size “Clips” Rolls Out In Beta & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-5-21_sej-601d50ab0cba0-276x244.png)
![YouTube’s Bite-Size “Clips” Rolls Out In Beta & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-5-21_sej-601d50ab0cba0-100x100.png)
The Marketing O’Clock team explores YouTube’s latest feature, Clips, Google’s keyword match type consolidation, and more!
![Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-29-21_sej-601368d0f0f77-276x244.png)
![Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-29-21_sej-601368d0f0f77-100x100.png)
The Marketing O’Clock team explores Microsoft Advertising’s newest extension, poke around in Pinterest’s new spin on stories, and so much more!
![Google Ads: A Look Back at Major 2020 Changes & How to Win in 2021 [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/mot_ga2021_sej-6012ccbba2767-276x244.png)
![Google Ads: A Look Back at Major 2020 Changes & How to Win in 2021 [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/mot_ga2021_sej-6012ccbba2767-100x100.png)
Google Ads Experts look back at the good, the bad, and the “significant” changes that happened in 2020 and how to succeed in 2021.
![New Data Examines Impact Of Turning Off Facebook Ads & This Week’s Digital Marketing News [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-22-21_sej-600b0a0e7774b-276x244.png)
![New Data Examines Impact Of Turning Off Facebook Ads & This Week’s Digital Marketing News [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-22-21_sej-600b0a0e7774b-100x100.png)
The Marketing O’Clock team looks at new data from the 2020 Facebook boycott, workarounds to see data in Google Ads Smart Shopping campaigns, and more!
![Identity Verification Rolls out in Google Ads & This Week’s Digital Marketing News [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-15-21_sej-6001ab9994dcf-276x244.png)
![Identity Verification Rolls out in Google Ads & This Week’s Digital Marketing News [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-15-21_sej-6001ab9994dcf-100x100.png)
The Marketing O’Clock team talks about identity verification for Google Ads, what data publishers see with Google News reporting on Google Search Console, and more!
![Google’s Question Hub Launches in the US & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-8-21_sej-5ff86365ee01b-276x244.png)
![Google’s Question Hub Launches in the US & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-8-21_sej-5ff86365ee01b-100x100.png)
The Marketing O’Clock team takes a look at the new US launch of Google’s Question Hub, YouTube’s rise to prominence in Google News, and more!
![Google Clarifies Passage-Based Ranking, 2020 Clockscars & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-1-21_sej-5ff39a58484c0-276x244.png)
![Google Clarifies Passage-Based Ranking, 2020 Clockscars & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-1-21_sej-5ff39a58484c0-100x100.png)
The Marketing O’Clock team dives into Google’s plans for passage-based ranking, TikTok and Instagram Reel’s entrance into Google Discover, and more!
