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Search Console Insights, New GA4 Reports & More Digital Marketing News

By Christine Zirnheld

Learn about the new Search Console Insights feature, Shop Pay’s expansion to non-Shopify merchants, Amazon’s blocking of FLoC, and how GA4 just got even better.

• 3 min read
• 2.7K Reads
• Jun 22, 2021

• News
• SEJ Network

Apple Mail to Block Email Tracking Pixels & More Digital Marketing News

By Christine Zirnheld

This week, Twitter launches its Twitter Blue subscription service with enhanced features, Apple’s new Mail Privacy feature, and Moz is acquired by iContact.

• 2 min read
• 1.7K Reads
• Jun 11, 2021

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• News
• SEJ Network

Google Marketing Live Announcements & More Digital Marketing News

By Christine Zirnheld

Get all the news from Google Marketing Live 2021! Plus, Microsoft launches cross-platform campaigns and Google announces the June 2021 Core Update.

• 2 min read
• 1.5K Reads
• Jun 7, 2021

• News
• SEJ Network

New Ad Types for LinkedIn Advertisers & More Digital Marketing News

By Christine Zirnheld

This week, LinkedIn announced event ads and the option to boost organic posts from businesses’ profiles. Plus, everything announced at the Snap Partner Summit.

• 2 min read
• 2.4K Reads
• May 28, 2021

• News
• SEJ Network

Google Smart Shopping Campaigns: Structure, Optimization, & Reporting

By Christine Zirnheld

On this episode, PPC experts discuss Google’s Smart Shopping campaigns, what products are the right fit, how to set them up, reporting tips, and more!

• 3 min read
• 1.5K Reads
• May 25, 2021

• News
• SEJ Network

Announcements from Google I/O & More Digital Marketing News [PODCAST]

By Katie Gaisser

The team breaks down the search, shopping, and downright bizarre announcements from Google I/O. Plus, what Pinterest creators and brands should know about idea pins.

• 3 min read
• 2.1K Reads
• May 21, 2021

• News
• SEJ Network

Twitter Changes Image Crop & More Digital Marketing News

By Christine Zirnheld

The team discusses how Twitter feeds will soon be full of larger images, Yelp’s new features for advertisers, and YouTube’s new tools for creators.

• 3 min read
• 905 Reads
• May 14, 2021

• News
• SEJ Network

Twitter Spaces Hosts Can Charge Admission & More Digital Marketing News

By Christine Zirnheld

This week on Marketing O’Clock, Twitter will let creators host ticketed spaces, lead generation forms are coming to TikTok, and Microsoft Advertising announces new features.

• 3 min read
• 533 Reads
• May 7, 2021

• News
• SEJ Network

iOS 14.5 Update Launches & More Digital Marketing News

By Christine Zirnheld

The team covers Apple’s controversial iOS 14.5 update, Spotify’s podcast subscription service, and why SEO pros think Google might launch a local car inventory search.

• 3 min read
• 1.7K Reads
• Apr 30, 2021

• News
• SEJ Network

Microsoft Advertising’s New Features & More Digital Marketing News

By Christine Zirnheld

Microsoft Advertising announces new features at their 2021 Elevate Summit, Facebook officially joins the audio room game, plus Google Ads introduces dynamic exclusion lists.

• 3 min read
• 2.2K Reads
• Apr 23, 2021

• News
• SEJ Network

Microsoft Audience Network Introduces Facebook Import & Video Ads

By Christine Zirnheld

The Microsoft Audience Network has announced support for Facebook campaign import functionality and video ads. Here’s what advertisers need to know.

• 5 min read
• 2.0K Reads
• Apr 21, 2021

• News
• SEJ Network

Google’s Product Review Update & More Digital Marketing News

By Christine Zirnheld

In this episode, Google’s algo update that rewards thorough product reviews, project Bernanke raises more anti-trust allegations against Google, and new features from Google Ads.

• 3 min read
• 3.3K Reads
• Apr 16, 2021

• News
• SEJ Network

Search Console Introduces Regex Filters & More Digital Marketing News

By Christine Zirnheld

Learn about regular expression filtering in Search Console, platforms and content optimization, and new Microsoft Advertising features on Marketing O’Clock.

• 3 min read
• 3.4K Reads
• Apr 9, 2021

• News
• SEJ Network

Microsoft Advertising’s New Rollout & More Digital Marketing News

By Christine Zirnheld

The Marketing O’Clock team discusses Microsoft Advertising’s auto-applied recommendations and automotive ad unit, what’s new with Instagram Stories, updates from Google Ads, and more.

• 3 min read
• 1.9K Reads
• Apr 5, 2021

• SEJ Network
• PPC

Lead Generation Ads: A How-To (& Why) [Podcast]

By Katie Gaisser

In this month’s episode, Greg Finn sits down with lead generation experts to discuss lead generation ads and best practices to make their efforts count.

• 4 min read
• 1.9K Reads
• Mar 30, 2021

• News
• SEJ Network

Zero Click Search Drama & Other Digital Marketing News [PODCAST]

By Katie Gaisser

The Marketing O’Clock team discusses Google’s increase in zero click searches, the use of Facebook groups in marketing strategies, and more!

• 3 min read
• 781 Reads
• Mar 26, 2021

• News
• SEJ Network

Google Ads Smart Matching “Bug” & Digital Marketing News [PODCAST]

By Katie Gaisser

The Marketing O’Clock team discusses Google’s recent bug that pushed a Smart Matching test to more than anticipated, Google’s annual Ads Safety Report, and more!

• 3 min read
• 3.7K Reads
• Mar 22, 2021

• News
• SEJ Network

Pinterest’s New Feature & Tools, Plus Digital Marketing News [PODCAST]

By Katie Gaisser

The Marketing O’Clock team takes a look at Pinterest’s new advertising tools, discusses Google Ads’ recent API release, and more!

• 3 min read
• 1.0K Reads
• Mar 12, 2021

• News
• SEJ Network

Twitter Announces Super Follows and Communities & This Week’s Digital Marketing News [PODCAST]

By Katie Gaisser

The Marketing O’Clock team discusses Twitter’s upcoming features, Instagram’s Live Rooms, and more!

• 3 min read
• 652 Reads
• Mar 5, 2021

• News
• SEJ Network

A Complex Art: Marketing to the Different Funnel Stages [Podcast]

By Katie Gaisser

In this month’s episode of Marketing O’Talk, Greg Finn sits down with some of marketing’s finest minds to discuss funnels.

• 4 min read
• 2.2K Reads
• Mar 2, 2021

• News
• SEJ Network

Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST]

By Katie Gaisser

The Marketing O’Clock team rejoices at Google Ads’ much-needed updates to their Partners program, takes a look at Spotify’s newest advertising initiatives, and more!

• 4 min read
• 2.1K Reads
• Feb 26, 2021

• News
• SEJ Network

Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]

By Katie Gaisser

The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more!

• 3 min read
• 3.9K Reads
• Feb 19, 2021

• News
• SEJ Network

Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News [PODCAST]

By Katie Gaisser

The Marketing O’Clock team discusses Microsoft Advertising’s plan to switch over to Enhanced CPC, Google’s 12 new manual penalty types, and more!

• 3 min read
• 837 Reads
• Feb 12, 2021

• News
• SEJ Network

YouTube’s Bite-Size “Clips” Rolls Out In Beta & This Week’s Digital Marketing News [PODCAST]

By Katie Gaisser

The Marketing O’Clock team explores YouTube’s latest feature, Clips, Google’s keyword match type consolidation, and more!

• 4 min read
• 1.3K Reads
• Feb 5, 2021

• News
• SEJ Network

Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]

By Katie Gaisser

The Marketing O’Clock team explores Microsoft Advertising’s newest extension, poke around in Pinterest’s new spin on stories, and so much more!

• 3 min read
• 718 Reads
• Jan 29, 2021

• News
• SEJ Network

Google Ads: A Look Back at Major 2020 Changes & How to Win in 2021 [Podcast]

By Katie Gaisser

Google Ads Experts look back at the good, the bad, and the “significant” changes that happened in 2020 and how to succeed in 2021.

• 2 min read
• 3.1K Reads
• Jan 28, 2021

• News
• SEJ Network

New Data Examines Impact Of Turning Off Facebook Ads & This Week’s Digital Marketing News [Podcast]

By Katie Gaisser

The Marketing O’Clock team looks at new data from the 2020 Facebook boycott, workarounds to see data in Google Ads Smart Shopping campaigns, and more!

• 3 min read
• 906 Reads
• Jan 22, 2021

• News
• SEJ Network

Identity Verification Rolls out in Google Ads & This Week’s Digital Marketing News [Podcast]

By Katie Gaisser

The Marketing O’Clock team talks about identity verification for Google Ads, what data publishers see with Google News reporting on Google Search Console, and more!

• 3 min read
• 2.8K Reads
• Jan 15, 2021

• News
• SEJ Network

Google’s Question Hub Launches in the US & This Week’s Digital Marketing News [PODCAST]

By Katie Gaisser

The Marketing O’Clock team takes a look at the new US launch of Google’s Question Hub, YouTube’s rise to prominence in Google News, and more!

• 3 min read
• 937 Reads
• Jan 8, 2021

• News
• SEJ Network

Google Clarifies Passage-Based Ranking, 2020 Clockscars & This Week’s Digital Marketing News [PODCAST]

By Katie Gaisser

The Marketing O’Clock team dives into Google’s plans for passage-based ranking, TikTok and Instagram Reel’s entrance into Google Discover, and more!

• 3 min read
• 1.7K Reads
• Jan 5, 2021