iOS 14.5 Update Launches & More Digital Marketing News
The team covers Apple’s controversial iOS 14.5 update, Spotify’s podcast subscription service, and why SEO pros think Google might launch a local car inventory search.
We're covering all the news for you on this week's episode of Marketing O'Clock, part of the Search Engine Journal Podcast Network. Greg Finn and Christine "Shep" Zirnheld are breaking down all the digital marketing updates from the previous week with plenty of puns, laughs, and rants along the way.
Microsoft Advertising’s New Features & More Digital Marketing News
Microsoft Advertising announces new features at their 2021 Elevate Summit, Facebook officially joins the audio room game, plus Google Ads introduces dynamic exclusion lists.
Advertisement
Microsoft Audience Network Introduces Facebook Import & Video Ads
The Microsoft Audience Network has announced support for Facebook campaign import functionality and video ads. Here’s what advertisers need to know.
Google’s Product Review Update & More Digital Marketing News
In this episode, Google’s algo update that rewards thorough product reviews, project Bernanke raises more anti-trust allegations against Google, and new features from Google Ads.
Search Console Introduces Regex Filters & More Digital Marketing News
Learn about regular expression filtering in Search Console, platforms and content optimization, and new Microsoft Advertising features on Marketing O’Clock.
Advertisement
Microsoft Advertising’s New Rollout & More Digital Marketing News
The Marketing O’Clock team discusses Microsoft Advertising’s auto-applied recommendations and automotive ad unit, what’s new with Instagram Stories, updates from Google Ads, and more.
![Lead Generation Ads: A How-To (& Why) [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/mot_3-30-21_sej-606327c7f16b5-276x244.png)
Lead Generation Ads: A How-To (& Why) [Podcast]
![Lead Generation Ads: A How-To (& Why) [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/mot_3-30-21_sej-606327c7f16b5-100x100.png)
In this month’s episode, Greg Finn sits down with lead generation experts to discuss lead generation ads and best practices to make their efforts count.
Advertisement
![Zero Click Search Drama & Other Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-26-21_sej-605de03c800e6-276x244.png)
Zero Click Search Drama & Other Digital Marketing News [PODCAST]
![Zero Click Search Drama & Other Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-26-21_sej-605de03c800e6-100x100.png)
The Marketing O’Clock team discusses Google’s increase in zero click searches, the use of Facebook groups in marketing strategies, and more!
![Google Ads Smart Matching “Bug” & Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-19-21_sej-6054aaccdba1a-276x244.png)
Google Ads Smart Matching “Bug” & Digital Marketing News [PODCAST]
![Google Ads Smart Matching “Bug” & Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-19-21_sej-6054aaccdba1a-100x100.png)
The Marketing O’Clock team discusses Google’s recent bug that pushed a Smart Matching test to more than anticipated, Google’s annual Ads Safety Report, and more!
Advertisement
![Pinterest’s New Feature & Tools, Plus Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-12-21_sej-604b79226b3d3-276x244.png)
Pinterest’s New Feature & Tools, Plus Digital Marketing News [PODCAST]
![Pinterest’s New Feature & Tools, Plus Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-12-21_sej-604b79226b3d3-100x100.png)
The Marketing O’Clock team takes a look at Pinterest’s new advertising tools, discusses Google Ads’ recent API release, and more!
![Twitter Announces Super Follows and Communities & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-5-21_sej-604241cc24c60-276x244.png)
Twitter Announces Super Follows and Communities & This Week’s Digital Marketing News [PODCAST]
![Twitter Announces Super Follows and Communities & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/moc_3-5-21_sej-604241cc24c60-100x100.png)
The Marketing O’Clock team discusses Twitter’s upcoming features, Instagram’s Live Rooms, and more!
Advertisement
![A Complex Art: Marketing to the Different Funnel Stages [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/funnel-sej-603d692871529-276x244.png)
A Complex Art: Marketing to the Different Funnel Stages [Podcast]
![A Complex Art: Marketing to the Different Funnel Stages [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/03/funnel-sej-603d692871529-100x100.png)
In this month’s episode of Marketing O’Talk, Greg Finn sits down with some of marketing’s finest minds to discuss funnels.
![Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-26-21_sej-60394d73d267c-276x244.png)
Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST]
![Google Ads Announces Updates to Partners Program & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-26-21_sej-60394d73d267c-100x100.png)
The Marketing O’Clock team rejoices at Google Ads’ much-needed updates to their Partners program, takes a look at Spotify’s newest advertising initiatives, and more!
Advertisement
![Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-19-21_sej-602fc4240b508-276x244.png)
Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]
![Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-19-21_sej-602fc4240b508-100x100.png)
The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more!
![Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-12-21_sej-6026955f60636-276x244.png)
Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News [PODCAST]
![Microsoft Ads to Replace Manual with Enhanced CPC & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-12-21_sej-6026955f60636-100x100.png)
The Marketing O’Clock team discusses Microsoft Advertising’s plan to switch over to Enhanced CPC, Google’s 12 new manual penalty types, and more!
Advertisement
![YouTube’s Bite-Size “Clips” Rolls Out In Beta & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-5-21_sej-601d50ab0cba0-276x244.png)
YouTube’s Bite-Size “Clips” Rolls Out In Beta & This Week’s Digital Marketing News [PODCAST]
![YouTube’s Bite-Size “Clips” Rolls Out In Beta & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/02/moc_2-5-21_sej-601d50ab0cba0-100x100.png)
The Marketing O’Clock team explores YouTube’s latest feature, Clips, Google’s keyword match type consolidation, and more!
![Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-29-21_sej-601368d0f0f77-276x244.png)
Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]
![Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-29-21_sej-601368d0f0f77-100x100.png)
The Marketing O’Clock team explores Microsoft Advertising’s newest extension, poke around in Pinterest’s new spin on stories, and so much more!
Advertisement
![Google Ads: A Look Back at Major 2020 Changes & How to Win in 2021 [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/mot_ga2021_sej-6012ccbba2767-276x244.png)
Google Ads: A Look Back at Major 2020 Changes & How to Win in 2021 [Podcast]
![Google Ads: A Look Back at Major 2020 Changes & How to Win in 2021 [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/mot_ga2021_sej-6012ccbba2767-100x100.png)
Google Ads Experts look back at the good, the bad, and the “significant” changes that happened in 2020 and how to succeed in 2021.
![New Data Examines Impact Of Turning Off Facebook Ads & This Week’s Digital Marketing News [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-22-21_sej-600b0a0e7774b-276x244.png)
New Data Examines Impact Of Turning Off Facebook Ads & This Week’s Digital Marketing News [Podcast]
![New Data Examines Impact Of Turning Off Facebook Ads & This Week’s Digital Marketing News [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-22-21_sej-600b0a0e7774b-100x100.png)
The Marketing O’Clock team looks at new data from the 2020 Facebook boycott, workarounds to see data in Google Ads Smart Shopping campaigns, and more!
Advertisement
![Identity Verification Rolls out in Google Ads & This Week’s Digital Marketing News [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-15-21_sej-6001ab9994dcf-276x244.png)
Identity Verification Rolls out in Google Ads & This Week’s Digital Marketing News [Podcast]
![Identity Verification Rolls out in Google Ads & This Week’s Digital Marketing News [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-15-21_sej-6001ab9994dcf-100x100.png)
The Marketing O’Clock team talks about identity verification for Google Ads, what data publishers see with Google News reporting on Google Search Console, and more!
![Google’s Question Hub Launches in the US & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-8-21_sej-5ff86365ee01b-276x244.png)
Google’s Question Hub Launches in the US & This Week’s Digital Marketing News [PODCAST]
![Google’s Question Hub Launches in the US & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-8-21_sej-5ff86365ee01b-100x100.png)
The Marketing O’Clock team takes a look at the new US launch of Google’s Question Hub, YouTube’s rise to prominence in Google News, and more!
Advertisement
![Google Clarifies Passage-Based Ranking, 2020 Clockscars & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-1-21_sej-5ff39a58484c0-276x244.png)
Google Clarifies Passage-Based Ranking, 2020 Clockscars & This Week’s Digital Marketing News [PODCAST]
![Google Clarifies Passage-Based Ranking, 2020 Clockscars & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-1-21_sej-5ff39a58484c0-100x100.png)
The Marketing O’Clock team dives into Google’s plans for passage-based ranking, TikTok and Instagram Reel’s entrance into Google Discover, and more!
![Google’s New Interactive Search Results Test & This Week’s Digital Marketing News [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/12/moc_12-18-20_sej-5fdc29a0d3eaf-276x244.png)
Google’s New Interactive Search Results Test & This Week’s Digital Marketing News [Podcast]
![Google’s New Interactive Search Results Test & This Week’s Digital Marketing News [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/12/moc_12-18-20_sej-5fdc29a0d3eaf-100x100.png)
This week, Marketing O’Clock discusses Google’s newest test to make SERPs more interactive, Google’s sensitive ad topics controls, LinkedIn’s recently released Product Pages, and more!
Advertisement
![Reaction to Google December 2020 Core Update & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/12/december-2020-core-update-5fd295c6db0a4-276x244.png)
Reaction to Google December 2020 Core Update & This Week’s Digital Marketing News [PODCAST]
![Reaction to Google December 2020 Core Update & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/12/december-2020-core-update-5fd295c6db0a4-100x100.png)
Also on this week’s Marketing O’Clock: commerce trends, YouTube Primieres adds new features, Chrome blocking heavy ads, and more.
![Google Ads Is Phasing Out New Gmail Campaigns & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/12/google-ads-gmail-5fc92af22af1e-276x244.jpeg)
Google Ads Is Phasing Out New Gmail Campaigns & This Week’s Digital Marketing News [PODCAST]
![Google Ads Is Phasing Out New Gmail Campaigns & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/12/google-ads-gmail-5fc92af22af1e-100x100.jpeg)
Facebook hands out millions in ad credits due to reporting error, Amazon boasts its biggest holiday shopping season ever, and more.
Advertisement
![Google Web Story Strategies & SEO Best Practices [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/11/web-stories-marketing-o-talk-5fb7e5acc07e6-276x244.png)
Google Web Story Strategies & SEO Best Practices [PODCAST]
![Google Web Story Strategies & SEO Best Practices [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/11/web-stories-marketing-o-talk-5fb7e5acc07e6-100x100.png)
On the next special roundtable episode of Marketing O’Clock, three SEO experts discuss web story optimization for Google Search and Discover.
![Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/11/featured-snippets-third-party-links-5fbf111ab2d00-276x244.jpeg)
Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]
![Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/11/featured-snippets-third-party-links-5fbf111ab2d00-100x100.jpeg)
Third-party links spotted in featured snippet results, content creators can get payout for using the new Snapchat Spotlight feature, and more.
Advertisement
![Twitter Launches Story-Like ‘Fleets’ & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/11/twitter-fleets-5fb7027a5f81a-276x244.jpeg)
Twitter Launches Story-Like ‘Fleets’ & This Week’s Digital Marketing News [PODCAST]
![Twitter Launches Story-Like ‘Fleets’ & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/11/twitter-fleets-5fb7027a5f81a-100x100.jpeg)
This week on Marketing O’Clock, Twitter adds a fleeting new feature, YouTube can now put ads on videos that don’t have monetization enabled, and more.
![Google Core Web Vitals to Be Used as Ranking Signals & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/11/core-web-vitals-5fade8c48f073-276x244.jpeg)
Google Core Web Vitals to Be Used as Ranking Signals & This Week’s Digital Marketing News [PODCAST]
![Google Core Web Vitals to Be Used as Ranking Signals & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/11/core-web-vitals-5fade8c48f073-100x100.jpeg)
Google’s new page experience ranking signals will launch in May 2021 and the PPC trends to watch for next year. Listen now to Marketing O’Clock.
Advertisement
![LinkedIn’s New Company Engagement Report & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/11/linkedin-company-engagement-report-5fa482626b275-276x244.jpeg)
LinkedIn’s New Company Engagement Report & This Week’s Digital Marketing News [PODCAST]
![LinkedIn’s New Company Engagement Report & This Week’s Digital Marketing News [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/11/linkedin-company-engagement-report-5fa482626b275-100x100.jpeg)
Why you shouldn’t discount Microsoft Advertising this holiday season and LinkedIn’s new data for account-based marketers. Listen now to Marketing O’Clock.