Google recently reduced its threshold to show star ratings for businesses and owners should take notice.
Ethics in business is alive and well, and those businesses who embrace it are more likely to succeed. What questions should you ask your marketing agency about ethics?
There is a new negative SEO tactic going around which involves photos being maliciously inserted into Google My Business listings.
In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online reviews and how to use them to drive ROI.
As the holiday season approaches, marketers are looking for ways to increase profits, drive traffic, and improve business-to-business relationships. One of the best ways to do this is through co-marketing, or in other words, having two companies collaborate in order to get the most out of a campaign.
Your online community can be your brand advocates, who can defend you in bad times and empower you during good times. Here’s how to build your community.
Understanding users’ perception of trust is integral in marketing. In this article we’ll review 12 proven tactics for Site Trust Optimization.
How do you keep from losing or upsetting people when you aren’t around? There are plenty of ways to avoid digital customer service fails.
Reviews are gaining even more space in organic search. Before you freak out, figuring out an online reviews strategy is manageable, and I’ll show you how.
Cause marketing is an excellent way to help non-profits and worthy causes while also helping your own business’s image. Learn more here.
Cause marketing can not only help a great cause and improve your reputation, but it’s a great way to reach a new and targeted audience. Learn more here.
As marketers, it’s important to know the basics of brand management. Meg Cabrera shares data and insights for an airline brand’s IMC Campaign.
In this post, Aleh Barysevich looks at the basics of influencer targeting and the tools you need to keep up in our noisy digital landscape.
Community involvement offers an organic, inspiring way to grow your business’ online presence. Here are 5 ways to successfully integrate it into your online marketing strategy.
UX and CX are often used interchangeably, but understanding the differences between the two is crucial to online success. Learn more here.
Chances are, your customers are handing out all sorts of key data on sites like Yelp and Facebook. Are you listening to them? FInd out how to do it, and how to make their comments count.
A reputation management plan for the holidays means more than stocked shelves and full tills. You’ll also need a solid plan that can help you spot and solve attacks, so you can give your boss the gift of a solid reputation at the end of the year.
Amazon is suing 1000 fake reviewers who sell reviews for as low as $5 on such sites as Fiverr. The lawsuit was filed on Oct 16th in Washington state court.
Everywhere you go, you see reviews. In thus post, learn the best ways to maximize the number of online reviews you get from your customers.
Guy shares his expert insight on how to create a personal profile the sends the best first impression for landing your next job