News
Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
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WordPress Vulnerability in Essential Addons for Elementor
1+ Million WordPress sites affected by vulnerabilities that could lead to remote code execution attacks
Google Gives 3 Reasons Why FAQ Schema Won’t Show In Search
Google’s Search Advocate John Mueller offers three possible reasons why your FAQ schema markup isn’t generating rich snippets in search results.
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Google Says Emojis Won’t Hurt Or Help SEO
Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO.
Google Ads Introduces New Recommendations For Discovery Campaigns
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Learn how these recommendations will affect your account’s Optimization Score.
Google Affirms Reciprocal Linking Is Natural In Many Cases
Reciprocal linking isn’t always bad, in Google’s view. In many cases it’s natural to link back to a site that links to yours.
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Google Changes More Than 61 Percent Of Title Tags
Page titles have a large impact on click-through rates. A recent study shows Google rewrites page titles more than 60 percent of the time.
Google Announces Search Console URL Inspection API
Google expanded Search Console access with the URL Inspection Tool API which extends functionalities of many SEO tools and WordPress plugins and themes
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Wix Gets An SEO Upgrade With Deepcrawl Integration
Wix and Deepcrawl are forming a partnership and announcing the immediate launch of custom designed SEO tools built with enterprise-grade technology.
Google Ads Performance Max Replaces Smart Shopping & Local
Google announced its timeline of upgrading Smart Shopping and Local campaigns to Performance Max campaigns. Upgrading starts in April.
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Link Graphs And Google Rankings
Link graphs are important to know about for SEO because they’re a fundamental part of how Google understands and ranks websites
Google Study: 90% Of Customers Will Share Their Email For An Incentive
A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount.
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Google Says Impressions Do Not Equal Search Volume
Google’s Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword.
Google Unveils .Day Domains
New .Day Top Level Domains makes valuable domains available, with prices dropping every day until February
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What YouTube Video To Make Next
Can’t decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see.
Learn How TikTok Advertising Works With This Free Guide
TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide.
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Does Value of Internal Links Differ Based on Page Location?
Google’s John Mueller answers if value of an internal link is influenced by the location on the page
Google Sunsets FLoC, Announces New Topics API Solution
Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution.
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Instagram Rolls Out Updates To Live Videos & Remixes
Instagram is rolling out updates that will give users a new way to promote their livestreams, and more options when it comes to remixing videos.
Are SEOs Unwilling To Say “I Don’t Know”?
Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers.
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Squarespace Announces Video Hosting And Monetization
Squarespace announced video hosting and monetization capabilities that helps publishers earn income from recorded videos
YouTube CEO Defends Removal Of Dislike Counts
YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year.
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Build on Country Specific Domain Or Use Existing Site?
Google’s John Mueller offers advice on the multiple considerations prior to choosing how to build out an international presence online
Google’s Core Web Vitals Badge Likely Won’t Happen
Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced.
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Google Ads Introduces New Experiments Page
Learn about the new Google Ads experiments page replacing the old drafts and experiments section, which rolled out on January 19.
Google Says It’s Not Possible To Prevent Outages
Google says it’s impossible to prevent outages from happening, but the company is aiming to get better at alerting the community when issues are found.
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Google Gives Sites More Indexing Control With New Robots Tag
A new robots tag, called indexifembedded, lets websites give Google more direction over which content to index in search results.
Google Answers Why Entire Top 10 is “Stolen” Content
Danny Sullivan explains why deduplication may temporarily cause an article headline search to drop original article to page 2 of search results
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Google Considers Reducing Webpage Crawl Rate
Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing.
Google Uses Different Algorithms For Different Languages
Google uses the same search algorithms for most languages, but there are certain cases where a language requires a different algorithm to interpret the queries.
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LinkedIn Adds 3 New & Free Marketing Courses
LinkedIn is adding three new courses to its free resource center where people can learn all about how to market themselves and their business.
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