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Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
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Can Google’s Help Documents Be Trusted?
Google admits its help documents aren’t always up to date and says it’s worthwhile doing your own research on recommended best practices.
IndexNow Enables Data Sharing Between Search Engines
Microsoft is making the IndexNow protocol easier to implement by ensuring submitted URLs are simultaneously shared between search engines.
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LinkedIn Virtual Event Attendance Up 231%
LinkedIn reports attendance for its virtual live events are up 231% year-over-year. Building on this success, LinkedIn is launching audio-only live events.
Yoast SEO Offers Keyword Position Tracking With Wincher Integration
Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages.
Google Can’t Provide Details About Core Algorithm Updates
Announcements about core algorithm updates are unlikely to get more detailed in the future, as Google says it can’t provide specific information.
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Does Uniqueness of Content Help Rankings?
Google’s John Mueller offers a surprising insight on uniqueness of content and ranking
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Google: Nofollow Is Not A Substitute For Noindex
Google’s Search Advocate John Mueller advises that the nofollow link attribute isn’t a substitute for the noindex directive. Googlebot can find and index nofollowed links.
Google Has Two Types Of Crawling – Discovery & Refresh
Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content.
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Does Google Use Analytics and Chrome Data for Ranking?
Google’s John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes
How To Help Google Rank Products With Duplicate Descriptions
Google’s Search Advocate John Mueller offers advice on how to write unique descriptions for similar types of products without running into duplicate content issues.
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4 New Twitter Updates Including Video Replies & More
Four updates have rolled out to Twitter this week, which include new ways to react to tweets, new ways to compose tweets, and more.
Google: One Part Of Site Can Hurt Entire Site Quality
John Mueller discusses how Google assesses websites for site quality, which is important given how so many sites have trouble with indexing
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WordPress Core Vulnerabilities Hits Millions of Sites
WordPress announced high threat level vulnerabilities that were introduced by the core development team itself
Instagram To Show More Content From People You Don’t Follow
Instagram is adding two new feeds to the app, and updating the existing home feed with more content from accounts you don’t already follow.
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Does Domain Extension Affect SEO? Google’s John Mueller Explains
Google’s Search Advocate John Mueller answers whether your domain extension affects SEO, and other questions related to the search impact of domain choices.
Shopify SEO Gets Easier With Yoast App
Optimizing Shopify product pages and blogs gets easier with Yoast SEO, which launches this month and offers the same features as the popular WordPress plugin.
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Author Archive Pages And E-A-T
Google’s John Mueller answers what effect would no-indexing author archives have on E-A-T
Google Search Console Geotargeting Can Hurt Search Rankings
Utilizing Google Search Console’s international targeting feature, also known as “geotargeting,” can hurt search rankings if you’re trying to reach a wide audience.
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Google On How To Improve SEO Audits
Google’s Martin Splitt offers advice on how to improve SEO audits in a way that makes them more useful to web developers.
Google December Product Reviews Update Affects More Than English Language Sites?
Google’s John Mueller answers whether December 2021 Product Reviews Update affects more than just English languages websites
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Track Santa With Google & NORAD Santa Tracker Apps
Track Santa’s location this Christmas Eve with the Google & NORAD Santa tracker apps, which are now live worldwide.
Google Loses Top Domain Spot To TikTok
Google is no longer the world’s most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare.
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DuckDuckGo To Release Desktop Version Of Mobile App
DuckDuckGo is working on a desktop version of its mobile app, which offers a private browsing experience that’s said to be faster than Google Chrome.
Updated WordPress Plugin Offers 100+ Free Templates
The makers of the popular Astra WordPress theme updated their Starter Templates Library Plugin with new development features and 100+ free templates
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Google’s John Mueller on Brand Mentions
Google’s John Mueller explains Google’s position on using brand mentions for ranking purposes
Google’s Mueller On Self-Hosted WordPress Versus Wix
Google’s John Mueller offered his opinion on moving a website from Wix to self-hosted WordPress and also discussed managed WordPress hosting
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Why You Shouldn’t Rely On Google Discover Traffic
Google’s John Mueller explains why Google Discover traffic shouldn’t be relied on as the main source of traffic
Programmatic Ad Exchange Trafficked Ads To Children & Violated Geolocation Preferences
OpenX Ad Exchange fined $2 million dollars by FTC for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
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Google Confirms Update To Local Search Results
Google confirms an algorithm update began rolling out to local search results at the end of November and concluded on December 8.
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