Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
An analysis of ChatGPT conversations found the default and premium models cite almost entirely different sources for the same queries.
A federal judge granted Amazon a preliminary injunction barring Perplexity’s Comet AI agent from accessing Amazon accounts and ordering data destroyed.
A study of U.S. workers finds 14% report “brain fry” from AI overuse. Marketing had the highest rate at 26%.
Discover how AI visibility to eligibility marketing is reshaping strategies in fast-changing digital advertising.
Google’s head of Search described how multimodal LLMs help Google understand audio and video, and discussed a direction for subscription-aware search.
Google’s AI Mode self-citations tripled in nine months. SE Ranking data shows that more links now lead to organic search results, not business profiles.
Google’s Titans architecture and MIRAS framework enable AI to handle massive amounts of data and work faster.
New data finds AI Overviews often cite sources beyond page one. Fan-out queries may help explain why, and YouTube appears frequently in citations.
Voiceprint Claude plugin clones your writing style based on five writing samples. Works with any SKILL.md-compatible tool.
Learn how AI bots interpret your content and affect customer perceptions. Optimize your website for the evolving world of AI.
Bing rewrote its webmaster guidelines to cover Copilot grounding, meta directive controls for AI answers, and a softened stance on AI-generated content.
Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, with visibility tradeoffs when blocked.
Microsoft found 31 companies hiding prompt injections inside “Summarize with AI” buttons aimed at biasing what AI assistants recommend in future conversations.
Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free.
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive.
Peec AI analyzed fan-out queries from 10M+ ChatGPT prompts and found 43% of background searches ran in English, even for non-English prompts.
Google’s Jeff Dean explains why latency and cost make Flash Google’s production tier for AI search, and why models are built to retrieve, not memorize.
AI models default to familiar brands. What makes them mention your company instead of a bigger or more established competitor?
Google is adding hover link pop-ups on desktop in AI Overviews and AI Mode, plus more prominent link icons within responses across desktop and mobile.
An analysis of 1.2 million ChatGPT citations reveals why AI favors front-loaded, entity-rich, definitive writing over traditional “ultimate guide” formats.
New research shows synthetic personas can improve AI prompt tracking accuracy while cutting cost and research time dramatically.
OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free.
Google Search Advocate John Mueller is pushing back on the idea of serving Markdown files to LLM crawlers.
WordPress announced a new AI agent skill that enables a clear feedback loop for AI, speeding up building and experimenting with WordPress.
SparkToro research finds AI tools produce different brand recommendation lists more than 99% of the time when given the same prompt.
Chrome’s new AI features enable it to go shopping, plan trips, edit images in a browser window, and answer questions from a new side panel.
Google says it’s exploring new controls that would let websites opt out of AI search features specifically, as the UK CMA opened a regulatory consultation.
Yahoo Scout offers a clean and uncluttered classic search experience with the power of natural language AI.
Google is making Gemini 3 the default model for AI Overviews and adding a direct path to ask follow-up questions in AI Mode.
Sam Altman said OpenAI prioritized coding and reasoning in GPT-5.2 and “screwed up” writing quality. He says future GPT-5.x versions will address the gap.