Content

The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.

6 Types Of Duplicate Content In Local SEO: Do They Help Or Hurt?

By Kristal Audain

Discover six different types of content that are often duplicated in local SEO and whether you should make it unique or just rinse & re-use.

9 min read
9.2K Reads
Mar 1, 2022

YouTube & Video Spam: A Guide For Content Creators & Marketers

By Greg Jarboe

Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask).

6 min read
5.9K Reads
Feb 25, 2022

Content

10 Creative Digital Marketing Ideas For Local Businesses

By Anna Bredava

Get inspired with 10 digital marketing ideas that small and local businesses can implement on a small budget (or for free!).

11 min read
38K Reads
Feb 24, 2022

How To Simplify Your Content Creation Process

By Emma Hyde

Want to increase your business’s content production? Struggled with finding and retaining reliable writers? Good news: scaling content is very possible.

1 min read
5.2K Reads
Feb 23, 2022

7 Big Enterprise Content Marketing Strategies You Need To Know

By Heather Campbell

Your enterprise brand name recognition can bring in some clicks but make sure you consider these 7 tips to maximize your presence.

4 min read
5.3K Reads
Feb 22, 2022

10 Top Advertising Campaigns & Why They Work

By Shelley Walsh

What makes an ad effective? Check out some of the top advertising campaigns from this past year and discover why they worked.

11 min read
136K Reads
Feb 18, 2022

Content
SEO

What’s The Best Way For SEO, Topic Experts & Writers To Work Together?

By Miranda Miller

A reader asks, “How should my company structure our content writing process when we have an SEO person, an industry expert, and a content writer?

9 min read
4.3K Reads
Feb 15, 2022

Content
SEO

Does Content Marketing’s Love For AI Make Writers Obsolete?

By Yael Klass

Understandably, marketers are reluctant to let robotic heroes do their creative work. But is AI threatening an end to the craft of writing?

11 min read
5.9K Reads
Feb 14, 2022

What’s In Your Toolkit? 30+ Expert-Approved Content Marketing Tools

By Kristi Hines

What are writers, editors, and content marketers using now to research and produce top-quality content? Our experts share over 30 top content tools to try.

6 min read
14K Reads
Feb 10, 2022

Content Marketing & Business Growth: Become A Publishing Powerhouse [Podcast]

By Loren Baker

Should you publish niche or general content? Here’s how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives.

3 min read
1.8K Reads
Feb 9, 2022

Content
News

Content Marketing Priorities for B2B & B2C in 2022

By Brock Cooper

A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond.

5 min read
7.0K Reads
Feb 8, 2022

Local SEO Trends, Tips & New Technologies: Q&A With Joy Hawkins

By Miranda Miller

Local SEO expert Joy Hawkins shares tips and advice to help marketers stay agile in a changing local landscape in this Q&A interview.

7 min read
3.7K Reads
Feb 8, 2022

Content
SEO

B2B Content Marketing: How to Define & Track 7 Key Goals

By Kayle Larkin

To join the rank of top B2B publishers, you can’t wing it. You need to set detailed content marketing goals – here’s how.

12 min read
6.6K Reads
Feb 3, 2022

Social Media Sharing Buttons: How & Where To Add Them

By Kristi Hines

Of course you want people to share your content! But where should you put social sharing buttons for the greatest engagement?

6 min read
36K Reads
Feb 2, 2022

Content
SEO

10 Big Ways Infographics Benefit Your Content Strategy

By Chelsea Alves

Whether you’re just getting started with a simple infographic or already a seasoned pro, infographics belong in any content marketing strategy. Here’s why.

9 min read
67K Reads
Jan 31, 2022

Content

10 Creative Whitepaper Ideas To Score Big With Your B2B Audience

By Alexander Kesler

Tired of the same old B2B whitepapers? These ideas will help your content stand out and drive more leads.

9 min read
3.1K Reads
Jan 27, 2022

Content
SEO

Talking Google MUM & Enterprise Culture With Conductor’s CEO

By Miranda Miller

Seth Besmertnik shares his advice for enterprise marketers on MUM and how AI is changing search, plus a peek at what’s new at Conductor.

7 min read
2.4K Reads
Jan 25, 2022

Content
SEO

5 Tips For More Engaging & Impactful Branded Travel Content

By Tom McLoughlin

Branded content takes many forms, so it can be tricky to figure out how to make the strategy work for you. The struggle ends here.

11 min read
1.8K Reads
Jan 17, 2022

Content
SEO

17 SEO Copywriting Tips To Help Your Rankings

By Manick Bhan

SEO copywriting doesn’t end after the content is published. Read on to discover how to help your site rank before, during, and after writing.

11 min read
31K Reads
Jan 13, 2022

How To Use Content Marketing For Customer Retention & Loyalty

By John Lincoln

How can you use content marketing to support specific customer retention and loyalty goals? Put these tips to work for you.

7 min read
6.1K Reads
Jan 13, 2022

What Is A Content Marketing Matrix & Do We Need One?

By Greg Jarboe

What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content.

17 min read
9.2K Reads
Jan 12, 2022

12 Ways To Use Content Marketing To Build Brand Awareness

By Jessica Foster

Improving brand awareness can help you win valuable clicks in search and convert more of those searchers to loyal customers. Here’s how.

13 min read
23K Reads
Jan 11, 2022

How To Create A Winning Local SEO Content Strategy

By Jason Hennessey

Learn how to use localized content to boost your business’s visibility in local search and the number of customers visiting your store, online and off.