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How to Hire an Enterprise SEO Expert for Your Marketing Team
An in-house SEO specialist is fast becoming an essential member of Marketing teams. Here’s what you need to know about hiring for this position effectively.
Google Search Patents 2020: The Mega-Post Roundup
Look through the list of Google patents throughout the year that passed. Here’s the compilation of Search Patents of interest for 2020.
Embracing Bing Search & Giving It the Attention It Deserves
Microsoft Bing gets little credit or attention from SEO and marketing pros. But here’s why you should give it some appreciation.
10 Reasons Why SEO Doesn’t Work
The reasons why SEO doesn’t work that range from unrealistic expectations to internal company factors to improper resource allocations. Check out 10 of them here.
Search Engine Journal Is Hiring Its First-Ever Director of Marketing
Want to be Search Engine Journal’s first-ever Director of Marketing? Read more about the position, what we’re looking for, and how to apply.
Why There Are So Few Vice Presidents of Search Engine Optimization
Organizations and enterprises may benefit from having vice presidents focused on SEO, though it still isn’t the norm today. Find out why here.
Using Virtual Assistants: The Complete Guide for SEO Agencies
Thinking of hiring virtual assistants for your agency? Here’s everything you need to know and seven tips to work with them effectively.
7 Marketing Disasters That Turned Out to Be Precious Lessons
SEO and marketing pros have their own professional horror stories to tell. Here are a few, and the lessons they learned from the experience.
7 Effective Productivity Hacks to Combat Crappy Copywriting
The number one reason for disengaging copy? A lack of productivity. Here are seven tips to help deliver quality copy on various writing projects.
Why You Should Start Your Own Digital Marketing Agency
Building a digital marketing company is no small feat but it does come with benefits. Find out some advantages of owning your own agency.
22 Gmail Hacks: Turn Your Inbox Into a Productivity Powerhouse
These Gmail features will change the way you manage your inbox and increase your productivity. Learn how to make the most of your Gmail account.
How Businesses Can Adjust to Changing Times
To survive and thrive today, businesses should be prepared to change with the times and reinvent their marketing strategy. Follow these tips to get started.
How to Train Your SEO Team: A Step-By-Step Guide
Learn how to start an effective and easy-to-expand SEO training program for onboarding new team members and improving the skills of your existing team.
A Rundown of Google Patents from the First Half of 2020
Here’s a compilation of all the Google Search Patents of interest for the first six months of 2020.
6 Things I Wish Someone Told Me When I Was New to PPC
Are you new to PPC? This exciting area of marketing is constantly growing and changing. Here’s helpful information I wish I knew from the start.
20 Things I Learned From 20 Years of Working in the SEO Industry
A seasoned SEO professional shares 20 of the most important lessons she has learned from two decades of experience in the industry.
How Machine Learning Is Changing SEO & How to Adapt
Artificial intelligence is changing SEO. Here’s what you’ll need to do to optimize for machine learning and terminate the competition.
10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now
Providing value-add services can help you create more wins for clients and increase your customer lifetime value. Here are 10 options to consider.
8 Silly But Harmful SEO Mistakes Even Professionals Make
There’s plenty of room for things to go wrong in SEO. Here are eight seemingly small yet damaging mistakes professionals should watch out for.
Breaking Silos: How to Enable SEO Across Your Organization
Gain SEO stakeholder support and project prioritization by enabling SEO and developing an SEO mindset in your organization. Here’s how.
Has Your Company Reached the Enterprise SEO Level? How to Know
As your SEO career advances, the complexity of the sites you manage will grow. Here’s how to know when you’ve reached enterprise SEO.
Google Launches Career Certificates For High-Demand Fields
Google is launching new certificates that offer a way for people to fast-track their career toward digital jobs in high-demand fields.
Why Cheap SEO Costs Too Much
Don’t let cheap SEO get your website in trouble. Learn why a low-cost SEO program isn’t the way to go even during a recession.
29 Questions to Ask Potential SEO Clients
Are you demonstrating your SEO expertise? Show your potential SEO clients that you know what you’re doing by asking most (or all) of these questions.
7 Habits of Highly Ineffective SEO Professionals
Our work as SEO professionals can make or break a client’s success. Learn seven bad habits to break if you want to be more effective.
The 11 Most Important Hard & Soft Skills Marketers Need to Have
What hard and soft skills do you need to speak the right marketing language and connect with audiences? Learn the most important ones here.
How Can I Set Up an SEO Agency?
Want to start an SEO agency? You need to look beyond your SEO skills. Find out what it takes to become an SEO agency owner.
Remembering Our Friend & Honoring What He Started
It’s been just over two years since the tragic loss of our friend, Jordan. Today, our community must keep sharing our struggles, openly and honestly.
15 Most Common Enterprise SEO Job Requirements
Amid the economic crisis, SEO roles are popping up all over. Learn what skills enterprise companies are looking for when hiring SEO professionals.
You Don’t Have to Code to Be Great at SEO
You can be a great SEO without coding a single line. And that’s fine. There’s room in SEO for many different types of people.