Kaspar Szymanski is an SEO expert, former senior member of the famed Google Search Quality team and among the select few ex-Googlers with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays Kaspar applies his skill set to recover websites from Google penalties and help clients to max out the potential of their websites in search engines.
Webmasters have to pivot quickly in times of crisis and turmoil. Here’s how to find a lasting SEO advantage based on your unique market position.
Microsoft Bing gets little credit or attention from SEO and marketing pros. But here’s why you should give it some appreciation.