Careers
Get the latest advice on how to find a job in SEO and marketing and advance your career.
Using Virtual Assistants: The Complete Guide for SEO Agencies
Thinking of hiring virtual assistants for your agency? Here’s everything you need to know and seven tips to work with them effectively.
7 Marketing Disasters That Turned Out to Be Precious Lessons
SEO and marketing pros have their own professional horror stories to tell. Here are a few, and the lessons they learned from the experience.
7 Effective Productivity Hacks to Combat Crappy Copywriting
The number one reason for disengaging copy? A lack of productivity. Here are seven tips to help deliver quality copy on various writing projects.
Why You Should Start Your Own Digital Marketing Agency
Building a digital marketing company is no small feat but it does come with benefits. Find out some advantages of owning your own agency.
22 Gmail Hacks: Turn Your Inbox Into a Productivity Powerhouse
These Gmail features will change the way you manage your inbox and increase your productivity. Learn how to make the most of your Gmail account.
How Businesses Can Adjust to Changing Times
To survive and thrive today, businesses should be prepared to change with the times and reinvent their marketing strategy. Follow these tips to get started.
How to Train Your SEO Team: A Step-By-Step Guide
Learn how to start an effective and easy-to-expand SEO training program for onboarding new team members and improving the skills of your existing team.
A Rundown of Google Patents from the First Half of 2020
Here’s a compilation of all the Google Search Patents of interest for the first six months of 2020.
6 Things I Wish Someone Told Me When I Was New to PPC
Are you new to PPC? This exciting area of marketing is constantly growing and changing. Here’s helpful information I wish I knew from the start.
20 Things I Learned From 20 Years of Working in the SEO Industry
A seasoned SEO professional shares 20 of the most important lessons she has learned from two decades of experience in the industry.
How Machine Learning Is Changing SEO & How to Adapt
Artificial intelligence is changing SEO. Here’s what you’ll need to do to optimize for machine learning and terminate the competition.
10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now
Providing value-add services can help you create more wins for clients and increase your customer lifetime value. Here are 10 options to consider.
8 Silly But Harmful SEO Mistakes Even Professionals Make
There’s plenty of room for things to go wrong in SEO. Here are eight seemingly small yet damaging mistakes professionals should watch out for.
Breaking Silos: How to Enable SEO Across Your Organization
Gain SEO stakeholder support and project prioritization by enabling SEO and developing an SEO mindset in your organization. Here’s how.
Has Your Company Reached the Enterprise SEO Level? How to Know
As your SEO career advances, the complexity of the sites you manage will grow. Here’s how to know when you’ve reached enterprise SEO.
Google Launches Career Certificates For High-Demand Fields
Google is launching new certificates that offer a way for people to fast-track their career toward digital jobs in high-demand fields.
Why Cheap SEO Costs Too Much
Don’t let cheap SEO get your website in trouble. Learn why a low-cost SEO program isn’t the way to go even during a recession.
29 Questions to Ask Potential SEO Clients
Are you demonstrating your SEO expertise? Show your potential SEO clients that you know what you’re doing by asking most (or all) of these questions.
7 Habits of Highly Ineffective SEO Professionals
Our work as SEO professionals can make or break a client’s success. Learn seven bad habits to break if you want to be more effective.
The 11 Most Important Hard & Soft Skills Marketers Need to Have
What hard and soft skills do you need to speak the right marketing language and connect with audiences? Learn the most important ones here.
How Can I Set Up an SEO Agency?
Want to start an SEO agency? You need to look beyond your SEO skills. Find out what it takes to become an SEO agency owner.
15 Most Common Enterprise SEO Job Requirements
Amid the economic crisis, SEO roles are popping up all over. Learn what skills enterprise companies are looking for when hiring SEO professionals.
You Don’t Have to Code to Be Great at SEO
You can be a great SEO without coding a single line. And that’s fine. There’s room in SEO for many different types of people.
How Not to Work with PPC Managers
Want to have a successful relationship with your PPC managers? There are a few things you should not do. Here are some top tips.
Do We Have the Math to Truly Decode Google’s Algorithms?
This article shows how SEO studies that claim how to decode Google and other search engine algorithms are based on poor data and bad science.
![Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/07/sejshow-featured-image-ep201-5efd969b73e48-760x400.webp)
Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST]
In this podcast episode, we talk about the correlations between metal and SEO together with fellow metalheads in the search industry.
How to Connect with Clients in the Time of COVID-19: 3 Tips
The practices that create the most meaningful client connections don’t require physical proximity. Here are three that you can follow from anywhere.
Marketing & Technology Data Is Racist & Biased: Here’s How Marketers Can Fix It
Learn how modern algorithms and machine learning amplify the effects of racism and how marketers can change that.
The Remote Working Challenges Digital Businesses Face After COVID-19
Thinking of working from home even after COVID-19? If the future is remote working, these are the biggest challenges businesses will need to overcome.
![Updating Content, News SEO, Time on Site & More with Loren Baker [PODCAST]](https://cdn.searchenginejournal.com/wp-content/uploads/2020/06/sejshow-featured-image-ep-200-5eeac30e2ebb1-760x400.webp)
Updating Content, News SEO, Time on Site & More with Loren Baker [PODCAST]
Search Engine Journal Founder Loren Baker on what’s working in SEO and content, managing an agency during a pandemic, and the best link building tool.