Report: Apple To Lean On Google Gemini For Siri Overhaul
Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
GEO Platform Shutdown Sparks Industry Debate Over AI Search
Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility.
Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility.
Google Q3 Report: AI Mode, AI Overviews Lift Total Search Usage
Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites.
Chrome To Warn Users Before Loading HTTP Sites Starting Next Year
Google Chrome will enable “Always Use Secure Connections” by default in October 2026, warning users before accessing public sites without HTTPS encryption.
Google Labs & DeepMind Launch Pomelli AI Marketing Tool
Pomelli, a Google Labs & DeepMind AI experiment, builds a “Business DNA” from your site and generates editable branded campaign assets for small businesses.
Trust In AI Shopping Is Limited As Shoppers Verify On Websites
An IAB report finds AI speeds discovery but adds steps, sending shoppers to retailers, search, reviews, and forums to verify details before buying.
Microsoft Locks In OpenAI Partnership Through 2032
Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B
YouTube Introduces ‘Ask Studio’ AI For Channel Analytics
YouTube launched Ask Studio, an AI assistant in YouTube Studio that analyzes channel data to surface comment insights, performance analysis, and content ideas.
OpenAI Flags Emotional Reliance On ChatGPT As A Safety Risk
OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk, with new guardrails in place.
Google Uses AI To Group Queries In Search Console Data
Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks.
Perplexity Responds To Reddit Lawsuit Over Data Access
Reddit sued Perplexity in over access to Reddit content. Perplexity says it summarizes posts with citations and does not train on them.
Microsoft Updates Copilot With Memory, Search Connectors, & More
Microsoft’s Copilot Fall Release adds new features, including search improvements, memory, connectors, and more, rolling out now.
AI Assistants Show Significant Issues In 45% Of News Answers
A cross-market study of 2,709 AI-assistant responses found 45% had significant issues and 81% had some issue. Gemini had the most issues with sourcing.
YouTube Expands Likeness Detection To All Monetized Channels
YouTube is expanding its likeness detection tool to all monetized channels, allowing them to detect and request removal of AI videos using their face.
PPC Trends 2026: AI, Automation, And The Fight For Visibility
Inside the latest PPC Trends ebook: how marketers are redefining control, measurement, and creative in an era of platform-driven automation.
Brave Reveals Systemic Security Issues In AI Browsers
Brave disclosed security vulnerabilities in AI browsers that could let malicious sites access user banking and email accounts.
OpenAI Launches ChatGPT Atlas Browser For macOS
OpenAI launched ChatGPT Atlas, a browser built around ChatGPT with unified search tabs, agent mode, and more. Available now on macOS.
Wikipedia Traffic Down As AI Answers Rise
Wikimedia says human pageviews are down after revising bot detection, citing AI search and social platforms as likely factors.
Raptive Drops Traffic Requirement By 75% To 25,000 Views
Raptive lowered its entry requirement to 25,000 monthly pageviews from 100,000, retired its Rise program, and expanded referral bonuses.
17 Data Reports That Every SEO Should Be Tracking in 2026
A practical reference for marketers who want to connect reliable market data with strategic SEO and investment decisions.
Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase
Buffer analyzed 11.4M TikTok posts and found 2-5 weekly posts deliver the steepest per-post gains.
Google Business Profile Tests Cross-Location Posts
Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles.
Bing Supports data-nosnippet For Search Snippets & AI Answers
Bing now supports the data-nosnippet HTML attribute, letting websites exclude specific page sections from search snippets and AI-generated answers in Bing.
Google Says It Surfaces More Video, Forums, And UGC
In a WSJ interview, Google’s VP of Search Liz Reid says ranking has been adjusted to surface more short-form video, forums, and UGC.
Google’s John Mueller Flags SEO Issues In Vibe Coded Website
On Reddit, Google’s John Mueller reviewed a two-day “vibe-coded” Bento Grid Generator and listed fixes for crawlability, meta tags, hreflang, and structured data.
Google Adds AI Previews To Discover, Sports Feed Coming
Google rolled out AI trending previews in Discover and will add a “What’s new” sports feed to U.S. mobile search in coming weeks.
YouTube Upgrades Shorts Editor With Timeline View
YouTube is launching a timeline editor for Shorts that shows clips, overlays, and audio in one view, with drag-and-drop trimming, reordering, and zoom.
Google Tests “Analytics Advisor” Inside GA4, According To Reports
Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics.
Google Lighthouse 13 Launches With Insight-Based Audits
Google’s Lighthouse 13 replaces many legacy audits with insights aligned to Chrome DevTools, removes outdated checks, and keeps performance scoring unchanged.