DuckDuckGo Hits New Record: 100 Million Searches Per Day
DuckDuckGo celebrates a milestone as it reaches 100 million searches in a single day.
Google May Expand Roll Out of Web Stories if More Sites Use Them
Google’s John Mueller says Web Stories may be rolled out to search results in additional countries if more sites start publishing them.
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LinkedIn Launches 6 Free Advertising Courses
LinkedIn Marketing Labs is a new on-demand learning center where marketers can access free resources about how to advertise on LinkedIn.
TikTok Beats Facebook in Time Spent Per User
For the first time, users are spending more time on TikTok than Facebook as per data from a new report on app usage.
![Identity Verification Rolls out in Google Ads & This Week’s Digital Marketing News [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-15-21_sej-6001ab9994dcf-276x244.png)
Identity Verification Rolls out in Google Ads & This Week’s Digital Marketing News [Podcast]
![Identity Verification Rolls out in Google Ads & This Week’s Digital Marketing News [Podcast]](https://cdn.searchenginejournal.com/wp-content/uploads/2021/01/moc_1-15-21_sej-6001ab9994dcf-100x100.png)
The Marketing O’Clock team talks about identity verification for Google Ads, what data publishers see with Google News reporting on Google Search Console, and more!
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You’ve Got Time! Build Your 2021 Marketing Strategy Now
If you kissed 2020 goodbye without a solid marketing strategy for 2021, don’t panic. You still have time to create one. Here’s how.
Add Links to LinkedIn Stories With New Swipe-Up Feature
LinkedIn Stories are gaining the ability to link out to other websites via the familiar swipe-up feature.
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How to Optimize Category Pages for Ecommerce with Informational Copy
Category pages make the online shopping experience easier for users. Here’s what you need to know and how to optimize your informational copy for them.
No-Click Searches Require a New Way to Measure SEO Results
SEO is constantly evolving and adjusting to the times, finding new and better ways to measure SEO results. Read about some new methods here.
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4 Must-Try Retail PPC Strategies for 2021
If you’re a retail advertiser who hasn’t been experimenting much – or if you’re stuck with keyword-only targeting – now’s the time to branch out.
Google Sends Notifications of HTTP/2 Googlebot Crawling
Google is currently sending notification that Googlebot is crawling their sites with the new HTTP/2 protocol
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YouTube Analytics Adds ‘First 24 Hours’ Metric
YouTube is adding a new metric that allows creators to analyze the performance of a video within the first 24 hours after publishing.
How to Build SEO Into a Product
Instead of making SEO an afterthought, “building SEO into the product” means developing it with SEO in mind. Here’s a 5-step process you can use.
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How to Build the Perfect Facebook Ad Audience
Targeting the perfect audience means less advertising costs and better marketing success. Here are steps to creating the Facebook Ad audience for your business.
Do Incognito Searches Affect SEO or Rankings
What is incognito search and does it affect SEO ranking? Read more about it, what is CTR, and if either has an effect on ranking.
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WordPress.com Now Offers Website Development
WordPress.com announced Built by WordPress.com, a website development service to compete against sites like Squarespace.
59% of US Adults Do Not Trust News on Social Media
A study on social media as a news source finds 59% of US adults believe the information shared on social platforms is inaccurate.
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YouTube Launches New Hashtag Search Results Pages
YouTube is launching a new type of search results page that appears when users look for videos by hashtag.
22 Possible Reasons Why Your Site Traffic Dropped
Is your website losing traffic or are your rankings plummeting? Here are 22 possible reasons why your search ranking and traffic have dropped.
WordPress.com Now Offers Website Development
WordPress.com announced Built by WordPress.com, a website development service to compete against sites like Squarespace.
Google Pay Becomes Google Plex to Manage Your Day-To-Day Finances
Google Pay gets an upgrade with Google Plex. Find out what differentiates this from other payment platforms and what new AI-driven features it offers.
Google’s SMITH Algorithm Outperforms BERT
Google’s new SMITH algorithm understands long-form content better than BERT
3 Things You Must Know About SEO in 2021
2020 was full of unexpected events that affected SEO. Are you ready for 2021? Here are three things you need to keep in mind.
Google December 2020 Core Update Insights
Five search marketers share their perspectives on the December 2020 Google Core Algorithm Update.
Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend
A member of the search marketing community tweeted allegations of misrepresentations by a Google Ads salesperson. Danny Sullivan responded with help.
14 Essential Data Studio Visualizations for Paid Search Marketers
These visualizations are easy to create and provide clear, high-value data and insights for your clients and leadership teams.
YouTube Shares 3 Keyword Research Tips For Videos
YouTube offers advice on competitive keyword research for videos, and answers a number of other questions about its search and discovery algorithm.
Content Experiences Are the New Content Marketing
In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences.
Paid Media Marketing in 2021: 8 Changes Marketers Should Make
A new year can mean a new paid media strategy. Learn eight changes marketing professionals must implement into their 2021 digital marketing plan.
WordPress All in One SEO Auto Updates Cause Backlash
Publishers complain about All in One SEO Plugin automatic updates
WordPress Powers 39.5% of All Websites
WordPress is now powering 39.5% of all websites in 2021, up from powering 35% of all sites in 2020.
Google Search Patent Update – December 18, 2020
Google’s recently awarded patents touch on interesting topics like knowledge panels, machine learning, and more. Read about them here.
Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout
Recommendations for the days leading up to iOS 14 adoption have been issued by Facebook, along with what to expect in results & measurement.
