Search Engine Journal

LookSmart Intros Vertical Search Engines
Vertical Search, Vertical Search, how many times can you say Vertical Search? Perhaps not more than Danny Sullivan did at Search Engine Strategies in New York earlier this month. Vertical search seems to be where it’s at, as people get sick of sorting through traditional web page search results and turn […]

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Yahoo 360 Invitations and Beta Testing
Today I was invited to join the beta testing of Yahoo 360, Yahoo’s new blogging, photosharing, and social networking answer to Orkut, Friendster, LiveJournal and MySpace. Barry Schwartz over at SERoundtable was giving them out and I’ve already distributed about 15 invitations today - with 85 left for free distribtuion. […]

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NetTracker Introduces Lite Web Analytics Solution
Mark March 29th on your calendars as Web Analytics Day. To add to the news which has been surrounding the Google acquisition of Urchin and WebTrends fleeing NetIQ for the arms of Francisco Partners, NetTracker today announced the availability of NetTracker Lite (way to work the buzz NetTracker). This “freeware” […]

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WebTrends Acquired By Francisco Partners for $94 Million
WebTrends was aquired by Francisco Partners from NetIQ Corporation. The transaction is being undertaken with the full participation and support of the WebTrends management team, members of which will be investing in the new business together with Francisco Partners. Greg Drew, currently general manager of WebTrends, will continue […]

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Google Urchin Buy a Response to MSN AdCenter?
No doubt Google’s acquisition of Urchin Software (rumoured by Battelle to be worth $30 million) was in the works for a while, but MSN’s AdCenter announcement (with its enhanced analytics) might have given the deal whatchya might call a “nudge.” Less noticed was the simultaneous acquisition of Web […]

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Indeed Follows oodle Launch in Jobs Search Arena
Indeed.com formally launches on the same day as oodle, offering meta-search for Jobs. Here’s the announcement. Indeed is one of several new meta-search job sites.
Indeed and oodle represent efforts to consolidate and integrate the consumer experience and away from silos or “verticalization.” In another context, it’s identical […]

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oodle: Google for Classifieds
Call it a search engine for classifieds. Started by a couple of the original folks at excite, oodle aims to be a comprehensive search engine for classifieds. That’s right: Craigslist, eBay, CareerBuilder, Cars.com, newspaper sites—everything.
Right now, they’re launching (in beta of course) with three cities: Chicago, Dallas and Philadelphia. But relatively […]

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MSN Search Pays $150 Million for 1.4 Percent of Market Share
According to data released by Nielsen//NetRatings, as reported in AdWeek, MSN’s new broad consumer marketing campaign has seemed to drive some usage growth. According to Nielsen, MSN’s search market share grew 1.4 percent from 12.8 percent to 14.2 percent in the previous month.
The apparent cost […]

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Google Buys Urchin Web Analytics
Urchin is really one of my best friends, I use it daily, laugh with it, cry with it, but more importantly, I depend on it. Ever since Urchin first came out with its first product, I have had a relationship with them (I believe in 97 or 98). They have always […]

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Search Engine Industry Expanding
Last week was yet another week of tremendous change in the search sector. Several announcements competed for space with each other over the past seven days, each of which adds to the growing tapestry of services that comprise the search-marketing metaverse.
The search engine marketing industry has evolved as users began to take […]

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