Hello to you my weary web warriors and welcome to another edition of ‘7 Days of Search and Social‘ – as is generally the case when there are (a few) conferences on… the blogging world tends to slow down (with the exception of the coverage of said events). Last week was no different. Easily the most notable story was Google’s announcement of their TV platform. It’s time to take a second look at video if you haven’t yet my friend. It’s also holiday season (last weekend and next) which means this week will also likely be a tad slower than usual… still, there’s plenty of reading for you… enjoy!
Lead Story
Google does TV
At first glance you might think this isn’t really a search issue. But you’d be wrong. VERY wrong actually. Long time readers of this newsletter would be well aware of my feelings on implementing strategies inclusive of Universal and more specifically, video. It is one area that most SEOs are behind in and this announcement just puts more onus on getting your chops up in this area. Now, to get started you can check out;
- Introducing Google TV (video from Google)
- Google TV; it’s all about the data (my own coverage)
For years, much like mobile, the internet and TV has been a holy grail which hasn’t really amounted to much of anything. Given the recent developments we most certainly have to start paying more attention as this does seem to have legs.
Does it mean a massive change in SEO strategies? Not really… that is if you’re already looking at video in your content strategies. It will surely offer us new ways to get our content out there and potentially a new leveled playing field to compete with large budget competitors. As with my advice on Universal before it, this is one you might want to look into a little deeper.
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents – |
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Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents – |
Search Geek Central
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents – |
Search Patents
Microsoft |
Yahoo URL based query for retrieving data related to a context Conjoint Analysis with Bilinear Regression Models for Segmented Predictive Content Ranking Searching document collections using semantic roles of keywords Method And System For Generating A Hyperlink-Click Graph Method and system for quantifying the quality of search results based on cohesion |
/end SOSG session
Quick Nav Links – Talk of the Town – Geek Central – Social Search – Going Vertical – Videos – Tools – Patents – |