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Weekly Search & Social News: 04/13/2010

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Weekly Search & Social News: 04/13/2010

Welcome to another edition of ‘7 Days of Search and Social‘ – I hope it finds you well. It was a somewhat quite week on the blog goodiness last week, but there were a TON of patents from the big three…which makes this geek all giddy. The main story, for what it’s worth, was Google announcing the load speed signal. On a personal level, being a Canuck and all, the weather is picking up which also has be smiling…

Anyway, let’s get into it shall we?

Lead Story

Run for the hills load speed is here!

Or at least that is some of the perceptions we’re soon to hear. You see, late last week Google finally confirmed what we’d been expecting; that page load speed is a ranking signal. I can already see the spate of crap hat SEOs that will be touring this and of course offering corresponding services.

Here’s some goodies;

Now, it really does bare mentioning that there are a LOT of signals that Google uses in their rankings that we don’t go too far out of our way to optimize for… What I like to call; Task ROI. What this means now, is that we also need to consider this when we’re looking at this one.

From what we know, it would be the extreme situations (horrid load times) and select query spaces where this is more important. I wouldn’t go about re-developing an entire site unless you are in the bottom 10% in a given space. There are still better things to be doing (from an SEO perspective) than this.

All of that being said, it is still good webmastering, and worth at least looking into. Just don’t get too crazy, m’kay?

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Talk of the town

DIY SEO Software Reviews – Aaron Wall looks at the new service recently started by Patrick Gavin and partners. It is what it is… not a replacement, but potentially useful for those in the low end budget world or noob webmasters. (haven’t checked it out myself).

Eight Emotional Stages of an SEO Contract – ok, who needs a good laugh? I must say, while not geeky, I did get a heluva laugh from Alan. Thanks brother, your pain was my giggles.

Wake Up Suzy – Wake Up! – Managing SEO Client Expectations – as a sister post, Alan also had a more serious post on dealing with clients. This is a GREAT topic and one that we don’t usually see enough of. A good read.

Why big brands need SEO – Speaking of clients, obviously Kevin isn’t working with MacDonald’s. In this post he uses them as an example of why brands should be doing better with SEO…and gives some good examples.

Report: Some Google ‘Hot Topic’ Searches Return 90% Malicious Links – is some interesting reporting from Barry over on SER. Kind of shitty really… yet another reason why spammy crap hats piss me off. Nuff said.

Survey Results: The Most Annoying Part of Search Marketing – the gang at WordStream posted some results of a survey they recently ran. Not surprisingly, link building still tends to be one of the areas a lot of people struggle in.

Forecasting Seasonality for SEO Campaigns – this one I also found interesting as I’ve been research universal search, which is somewhere we see a LOT of movement from seasonal flux. A worthy addition to this week’s editon.

Google secretly tests feed of hotel room prices in natural search results – speaking of universal, there were some interesting additions to the hotel space noted last week. Something we may see in other local and ecommerce query spaces.

Rankings are not (that) important – CJ continues a recent discussion making the rounds about the value of rankings in modern SEO. I tend to be somewhat more in-line with her thinking, that they may not be a KPI, but do still hold value.

Link Building for Image Rich Websites – is a great post from link geek master Wiep Knol. This journey is an interesting approach for a market one might not always think about. A good addition to the newsletter this week…

Surviving a Site Migration [An SEO’s Guide] – this is one area that is VERY important. Doing a site migration can cause a TON of problems when not done right. A good round up of potential areas of interest… Read it, learn it.. master it! You will need it some day.


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Search Geek Central

Search Stuff

Google: Large Number of 404s Doesn’t Hurt You – SER

Search Based upon Concepts: Applied Semantics and Google – SEO bt the Sea

Phrasification and Revisiting Google’s Phrase Based Indexing –SEO by the Sea

Your top tech tips for SEO (From the Forums) – Bing

Universal Search Now In Google Suggest For Mobile – SEL

Lessons learned developing a practical large scale machine learning system – Google Research

Guest Post: Information Retrieval using a Bayesian Model of Learning and Generalization – Noisy channel

Faceted trust at Yelp, sorta – Search Facets

Go TunkRank! – Noisy Channel

Social Search

Is Google Buzz Dead Already? – SEL

Facebook More Popular Than Google: So? – SEO Book

Making the real-time Web relevant – Cnet

How To Use Social Media Monitoring Tools To Build Relationships And Links – SEL

If Google Indexing Goes Real-Time, What Will it Mean for Ranking? – WebProNews

30 Twitter Search Alternatives & Tools – SE Optimise

Real Time Search for Your Online Marketing Mix – Online Marketing Blog


Local SEO

Is “Yellow Pages” Becoming An Obsolete Concept? – SEL

Should Restaurants Care About Local Search? – Nine by Blue

Optimizing Your Business Listing for Local Search Supremacy – Search Engine Guide

Google to Offer Local Business Center Webinar to SMBs – Mike Blumenthal

Google Local Business Center SMS Verification Issue – Search Engine Roundtable


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Universal Search and Digital Asset Optimization with Anne Kennedy

Google Universal search tips for affiliates  – Wil Reynolds

Keyword Tool and the Search-Based Keyword Tool – Google Business

Google Analytics Custom Variables WebinarGoogle

Cutt’s Corner

Are there any negatives to generating a short list of ‘related posts?’

Do links to non-canonical URLs pass any value to the canonical version?

How does URL structure affect PageRank?


3 Tools That Make Google’s Site Search Easier to Run – SEJ

Using pivot charts to visually analyse competitor link profiles – Blog Storm

5 Handy SEO Hacks for Google Analytics –  SEJ

12 Stellar SEO Tools – Yahoo SM Blog

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Search Patents


Methods and systems for detecting and extracting information

Systems and methods for providing a graphical display of search activity

Personalization of placed content ordering in search results

Systems and methods for ranking implicit search results


Interactive system for internet information retrieval and exploration

Enabling clustered search processing via text messaging

Techniques for navigational query identification

Query log mining for detecting spam hosts

System and method for ranking search results using social information

Search results for local versus traveller

Personalized search results to multiple users

System and method for identifying related queries for languages with multiple writing systems


Determination of time dependency of search queries

Forecasting time-dependent search queries

UserRank: ranking linked nodes leveraging user logs

Ranking results using multiple nested ranking

/end SOSG session

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David Harry

David Harry is an SEO and IR geek that runs Reliable SEO, blogs on the Fire Horse Trail and is ... [Read full bio]