Survey: Paid inclusion search to reach $6 billion
SEO

Survey: Paid inclusion search to reach $6 billion

Innovation among companies hots up as ad pie swells. With experts projecting that the global market for paid Internet searches will reach more than US$6 billion (S$10 billion) by 2006, up from about US$2 billion last year, search engine companies are gearing up to duke it out for a chunk of the advertising pie.

Web services management more & more popular
SEO

Web services management more & more popular

There is much confusion on the issue of Web services management, because the term “management” has often been used in the past to mean many different things.

Two examples: business process management, the active coordination and execution of business processes; and systems management, the passive monitoring of performance and IT infrastructure). These are two very different meanings of the word “management”–and two very different markets.

Management in the context of Web services has gained a lot of visibility, as the big companies each try to claim ownership of the space.

Content Management Systems and their relation to SEO
SEO

Content Management Systems and their relation to SEO

A lot has been said about Content Management Systems (CMS) in the past. Since search engine marketing (SEM) and search engine optimisation (SEO) are now such a growing part of the main marketing objectives for companies of all sizes, extra attention and caution must be used before the purchase of any such CMS software or programs.

The Real Value Of Online Services
SEO

The Real Value Of Online Services

I make reference to a thread I started at the High Rankings Forum that pertains to prospective clients bartering for SEO services. When is enough, enough? When do you just tell people to go away and stop wasting your time? Is this a whine or whinge? No. This is based on the reality of supplying a service that cannot be withdrawn (undone) once the service is performed. The response to this particular thread was astounding to say the least.

Can you really place a website on the very first page of Google?
SEO

Can you really place a website on the very first page of Google?

I often get emails and letters asking me if it’s really possible to get a site placed on top of the search engine results pages (SERP’s), in other words on the very first page of Google and most of the other major search engines. The answer to that question is a definite yes- provided you follow some basic elementary rules of SEO, and if you adhere to some good, sound advice that time has proven us that it works.

Protect your site against a potential penalty
SEO

Protect your site against a potential penalty

With the Robots.txt protocol, a webmaster or web site owner can really protect himself if it is done correctly. Today, web domain names are certainly plentiful on the Internet. There exists a multitude of sites on just about any subject anybody can think of.

For 2004, online retail sales are expected at $ 65 billion
SEO

For 2004, online retail sales are expected at $ 65 billion

U.S. online retail sales are expected to reach $65 billion in 2004, and will continue to grow by a compound annual growth rate of 17 percent through 2008 to top $117 billion, according to a report issued from Jupiter Research. As consumers’ level of comfort with online functions such as e-mail and research continues to increase, so too will their level of participation in e-commerce.