Website Indexing For Search Engines: How Does It Work?
Website indexing is one of the first steps (after crawling) in a process of how web pages are ranked and served as search engine results.
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From Zero To ChatGPT Hero: How To Harness The Power Of AI In Marketing
ChatGPT is trending right now, but do you know how to use it? Learn the art of making prompts and harnessing the power of AI.
Twitter Cuts Off Access To Third-Party Apps
In a move sparking controversy across tech and developer communities, Twitter appears to have cut off access to third-party apps like Twitteriffic and Tweetbot.
Sitelinks: What Are They & How Do You Get Them?
Don’t overlook sitelinks if you’re trying to gain more visibility online. Here’s what you need to know so you have better chances of gaining clicks.
Will ChatGPT Take Your Job?
Automation and AI promise to revolutionize the way many people work, but don’t worry – you’re still going to be needed for a long time.
Downloadable Content Strategy Template And How To Use It
Target your audience at every stage of the marketing funnel consistently. Here’s how to develop a content marketing strategy (with free templates!)
Google Updates Discover Follow Feed Guidelines
Google updated the Discover Follow feed guidelines to highlight the importance of two feed elements
Meta Reinstates Trump to Facebook & Instagram
Meta lifts two year ban on former president Trump, promises that guardrails will impose heightened penalties for new violations of policy
Google Optimize Discontinued: What Businesses Need To Know
Google announced that Optimize and Optimize 360 will be discontinued on September 30. Users are encouraged to download their data before it becomes unavailable.
Twitter Rolls Out Search Keywords Ads To All Advertisers
Twitter rolls out a new ad unit, “Search Keywords Ads,” allowing users to promote sponsored tweets in search results to reach a wider audience.
Microsoft CEO: “Every App Is Going To Be An AI App”
Microsoft CEO, Satya Nadella, states that AI will be integrated into all of Microsoft’s applications in the future.
8 States vs. Google: A Closer Look At The DOJ’s Antitrust Lawsuit
The U.S. Department of Justice files its second antitrust lawsuit against Google. This time, they’re suing over ad tech monopoly allegations.
Google Updates Discover Follow Feed Guidelines
Google updated the Discover Follow feed guidelines to highlight the importance of two feed elements
Wayback Machine: 5 Alternatives To Try
Whether you’re searching archived content for political or competitive reasons, check out these 5 free alternatives to Wayback Machine to find what you need, fuss-free.
Mobile SEO: How To Optimize Your Site For Any Device
Learn the top 8 ways to make your site mobile-friendly so you can reduce your bounce rate and increase your ranking on SERPs.
Google Merchant Listing Experiences: Tips For Optimizing Product Pages
Google’s Developer Advocate Alan Kent shares ways to optimize product pages to ensure eligibility for merchant listing experiences in search results.
Top 5 Essential SEO Reporting Tools For Agencies
There are many quality SEO reporting tools on the market. Find the right SEO reporting tool for you and your team with this list.
12 Social Media Posts For Real Estate Inspiration
Create social media posts that’ll establish yourself as an area expert and inspire your customers. Here’s a guide to do just that.
8 States vs. Google: A Closer Look At The DOJ’s Antitrust Lawsuit
The U.S. Department of Justice files its second antitrust lawsuit against Google. This time, they’re suing over ad tech monopoly allegations.
Google Ads Down For Advertisers, Google Confirms
Google Ads platform is down for advertisers around the world right now. See the latest updates around the ongoing issue here.
Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites
Automattic introduced a new ad network called Blaze which places advertising on free WordPress.com websites and Tumblr. Advertising starts at $5/month.
Key Insights From TikTok In The What’s Next 2023 Trend Report
Find out how to reach consumers with the right kind of content to engage and excite in TikTok’s What’s Next 2023 Trend Report.
Microsoft Announces Store Ads & Other Updates
Microsoft makes its first advertising product announcements and updates of 2023. Here’s everything advertisers need to know.
What Is Paid Media: Types & Examples
Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works.
How To Avoid Plagiarism: Don’t Devastate Your Writing Career
Most cases of plagiarism are by accident. Here are practical tips to avoid plagiarism in your content.
Video Marketing: An In-Depth Guide For Every Business Owner Today
Leverage the power of videos to educate, entertain, and engage your audience to achieve your business goals.
Interactive Content: 10 Types To Engage Your Audience
Understand interactive content, and why it is so important, and how you can create 10 types that can improve your user experience.
What Is Newsjacking: 5 Examples That Get It Right
Gain more positive brand awareness when you newsjack a trending topic correctly. Read on to get inspired by 5 successful examples from various brands.
Downloadable Content Strategy Template And How To Use It
Target your audience at every stage of the marketing funnel consistently. Here’s how to develop a content marketing strategy (with free templates!)
Free Content Plan Template To Adapt To Your Needs
Supplementing your content strategy with a content plan is essential for marketing success. Here’s a downloadable template to help you create one.
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JANUARY EBOOK HIGHLIGHT
SEO Trends 2023
Download our ebook, SEO Trends 2023, for direct insights and tips straight from these experts on how to succeed at SEO in 2023.
- Learn where the biggest and most impactful changes may happen and how the experts recommend you respond.
- Understand the core best practices of SEO to insulate yourself from updates and trends.
- Learn how experts are preparing for uncertain economic times ahead.
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SEJ Show + Podcast
Journalism to PR to Marketing to Sports – A Journey
December 19, 2022
Meta Reinstates Trump to Facebook & Instagram
By Roger Montti
Meta lifts two year ban on former president Trump, promises that guardrails will impose heightened penalties for new violations of policy
Facebook Marketing: An In-Depth Guide For Beginners
By Brian Frederick
Avoid blowing through your budget and use the world’s most popular social media platform for your brand with this complete guide.
Twitter Rolls Out Search Keywords Ads To All Advertisers
By Matt G. Southern
Twitter rolls out a new ad unit, “Search Keywords Ads,” allowing users to promote sponsored tweets in search results to reach a wider audience.
LinkedIn’s New Feature Can Help You Find Must-Read Newsletters
By Matt G. Southern
LinkedIn’s new feature allows users to see which newsletters other users are subscribed to, helping users discover new content and stay up-to-date on industry trends.
TikTok Staff Can Decide What Goes Viral
By Brian Frederick
TikTok confirms employees can manually boost videos’ reach by using a “heating” button, bypassing the algorithm intended to drive the TikTok experience.
LinkedIn 2023 Data: What Businesses & Advertisers Need To Know
By Matt G. Southern
LinkedIn is sharing up-to-date data for marketers and advertisers, including information on user engagement, popular content, and the overall growth of the platform.