Search Engine Journal - Marketing News, Interviews and How-to Guides

7 Reasons More Website Traffic May Not Be Better For Business

Driving traffic to a site is a common SEO goal, but more website traffic is not always better. Here are some reasons why.

Natalie
Hoben

Natalie Hoben
2/22/2021
5.3K Reads
6 min read

Paid Search

10 PPC Copywriting Best Practices for Extra Effective Text Ads

Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.

Adam
Heitzman

Adam Heitzman
2/22/2021
35K Reads
7 min read

Careers & Education·SEO

The Best SEO Conferences (Virtual Summits & Events) in 2021-2022

Here are the top virtual and in-person SEO conferences, where you can network and learn the latest digital marketing strategies, tips, and trends.

Danny
Goodwin

Danny Goodwin
2/22/2021
60K Reads
13 min read

Marketing Analytics·News

62% of People Say Customer Photos Influence Purchase Decisions

A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions.

Matt
Southern

Matt Southern
2/22/2021
1.9K Reads
3 min read

News·WordPress

WordPress: Bugs Detected in Ninja Forms Plugin, 1M Sites Affected

Exploits detected in the Ninja Forms plugin for WordPress, installed on over a million sites, can lead to a complete site takeover if not patched.

Matt
Southern

Matt Southern
2/21/2021
5.1K Reads
3 min read

News·SEO

Google on SEO Best Practices for News Sites & Short Articles

Google’s John Mueller answers questions about SEO best practices for news websites, particularly as it relates to publishing shorter articles.

Matt
Southern

Matt Southern
2/21/2021
13K Reads
4 min read

News·SEO

Google’s John Mueller: Total Number of Backlinks Doesn’t Matter

Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm.

Matt
Southern

Matt Southern
2/21/2021
44K Reads
3 min read

News·SEO

Google Discover Does Not Display All Web Stories

Google’s John Mueller advises site owners not to expect every web story they publish to get displayed in Discover.

Matt
Southern

Matt Southern
2/20/2021
3.0K Reads
4 min read

Paid Search

A Complete Guide to PPC Ad Targeting Options

Here’s a walk through of ad targeting options for search, display, and remarketing campaigns and how they can be used to engage with potential customers.

Michelle
Morgan

Michelle Morgan
2/20/2021
12K Reads
11 min read

News·SEO

Google May Treat Press Releases Different From Other Content

Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller.

Matt
Southern

Matt Southern
2/19/2021
2.6K Reads
4 min read

News·SEJ Network

Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]

The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more!

Katie
Gaisser

Katie Gaisser
2/19/2021
3.3K Reads
3 min read

Local Search·Marketing Analytics

7 Local Marketing Measurement Best Practices for Times of Crisis

Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events.

Marshall
Nyman

Marshall Nyman
2/19/2021
2.0K Reads
6 min read

Digital Experience·Paid Search

3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales

When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.

Lee
Wilson

Lee Wilson
2/19/2021
2.0K Reads
6 min read

SEO

18 More SEO Issues That Cause Search Rankings & Traffic to Drop

There are many reasons a site’s search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis.