To help drive more sales, Facebook will show even more targeted product ads to users based on their browsing activity, Facebook behavior, and demographics.
Google AdWords will be automatically adding call extensions to mobile ads beginning February 6, 2017.
Hero Conf Los Angeles, the world’s largest all-PPC event, is back for its sixth annual installment and ready to dive deep into the paid search and social content you can’t get anywhere else.
Attending even one digital marketing conference can keep you on the cutting-edge of industry news and innovation. When making your 2017 professional plans, these are conferences you’ll want to mark on your calendar.
So what are some of the dos and don’ts about link-building in 2016? Let’s examine some of the best (and worst) practices of link building that we learned over the past year.
Yahoo as we know it is no longer. CEO Marissa Mayer resigned, and remaining board members have chosen to rename the company as “Altaba Inc.”
Google gave site owners plenty of time to prepare the upcoming mobile interstitials penalty, but in case you have not yet done so, we have rounded up 10 pieces of expert advice.
Here are nine amazing trends in visual content marketing (infographics, videos, data visualizations, and more) you need to know for 2017.
The rise of voice search has changed the tactics used by today’s savvy marketer, but the effect virtual assistants have on inbound calls has yet to be fully realized. Call tracking and analytics gives marketers crucial insight into the performance of the digital campaigns that drive phone calls and the types of leads those calls bring to the sales team.
All brands have their own way of marketing but there are certain holidays that every marketer should have on list to stay in-the-know. Here is a list of holidays ripe for marketing. Plus, check out my free template!
Still not sure what the difference is between Snapchat and the five-month-old Instagram Stories? Learn more in this post.
Too often, we treat website guests as unexpected visitors. Learn how to treat them as an anxiously awaited guest so you can turn them into a customer.
With so many resources, there is little excuse for us to choose to remain stuck in the same old methods and day-old practices. As the New Year approaches, learn the top 10 mistakes that are easy to make, but easy to avoid if you’re on guard.
Kelsey Jones speaks with Simon and Edward from Blue Array on what the upcoming Mobile Interstitial Penalty from Google is, how to check to see if your site has been affected, and how a mobile-first world has affected UX.
Bing has revealed the top marketing keywords searched for in 2016, according to Bing US search data.
With Siri being thoroughly integrated into the latest Apple TV units, it was only a matter of time before Google Assistant made its way to Android TV.
Vine may not be so dead after all. The app will be updating to the “new” Vine Camera on January 17th, 2017.
With all of the information out there on backlink profiles, I wanted to clear up some common misconceptions regarding backlink profiles.
Content marketing has helped small businesses double their revenue while cutting marketing spend in half – find out how!
Bing announced a series of updates to its search results designed to make it easier for people to find health and fitness information.