Search Engine Journal - Marketing News, Interviews and How-to Guides

Google: Spam Reports Do Not Result in Manual Actions

Most spam reports submitted via Google search results do not lead to manual actions. Google uses the reports to improve it’s spam detection capabilities.

Matt
Southern

Matt Southern
7/6/2020
891 Reads
238 shares

News·Facebook

CCPA Roll-Out Causes Havoc for Facebook Advertisers

Buyers experience plummeting results as Facebook automatically removes California user data for targeting.

Susan
Wenograd

Susan Wenograd
7/6/2020
3.4K Reads
350 shares

Local Search

Google My Business Listing Suspended? Here’s How to Recover

Did your Google My Business listing get suspended? Follow these steps to fix your GMB profile problems and request for reinstatement.

Sherry
Bonelli

Sherry Bonelli
7/6/2020
1.8K Reads
273 shares

News·SEO

Google Testing Thumbnail Images in Search Results

Google testing thumbnail images in the organic search results. This is why some sites don’t get them and what you should do.

Roger
Montti

Roger Montti
7/6/2020
6.7K Reads
423 shares

Link Building·SEO

A Beginner’s Guide to Inbound Links: What Are They & How to Get More of Them

Inbound links are still considered to be highly valuable in SEO. Find out how and why you should gain more of them in this guide.

Helen
Pollitt

Helen Pollitt
7/6/2020
3.1K Reads
262 shares

Link Building·ThinkTank Webinar

How to Identify Site Quality for Link Building [Webinar]

Discover actionable tips on how to scale up a high-impact link building program while lowering the risks of getting penalized.

Brent
Csutoras

Brent Csutoras
7/6/2020
581 Reads
172 shares

News

Google Might Have to Give Algorithm Access to India

A draft proposal of anti-monopoly measures seeks access to Google’s “source code” and algorithms to ensure against anti-competitive bias.

Roger
Montti

Roger Montti
7/6/2020
5.9K Reads
230 shares

25 Facts You Need to Know About Pinterest

Pinterest is a great platform to showcase your brand. But do you know everything there is to know about Pinterest? We’ve got the facts.

Julia
McCoy

Julia McCoy
7/5/2020
3.9K Reads
520 shares

News·SEJ Network

Facebook Algorithm to Favor Original Reporting & This Week’s Digital Marketing News [PODCAST]

This week on Marketing O’Clock, the team covers Facebook’s newsworthy algorithm change, free Google Shopping listings in the main search results, and more.

Christine
Zirnheld

Christine Zirnheld
7/3/2020
1.1K Reads
350 shares

Digital Experience·Link Building

Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains

We need to redefine how failure in digital PR is viewed. Here’s how setting expectations and defining your campaign goals can help.

Laura
Hampton

Laura Hampton
7/3/2020
727 Reads
252 shares

Careers & Education·Search Podcast

Search & Destroy: SEO, Search Marketing & Heavy Metal Music [PODCAST]

In this podcast episode, we talk about the correlations between metal and SEO together with fellow metalheads in the search industry.

Danny
Goodwin

Danny Goodwin
7/3/2020
661 Reads
219 shares

News

What GoogleBot is Doing to Shopping Carts… and Why

GoogleBot can add products to shopping carts. But it’s only happening to these specific merchants.

Roger
Montti

Roger Montti
7/3/2020
2.7K Reads
262 shares

News·SEO

Google Finds SEOs Are Getting More Work During COVID-19

Google’s Gary Illyes polled SEOs about changes to their work life during COVID-19, and the results were not what he expected.

Matt
Southern

Matt Southern
7/3/2020
4.2K Reads
396 shares

Link Building·SEO

E-A-T & Link Building: A Guide to Evaluating Prospects

E-A-T can be leveraged in evaluating the value of link prospects in certain niches and to varying degrees. This guide will help you get started.

Kevin
Rowe

Kevin Rowe
7/2/2020
4.4K Reads
375 shares

Enterprise SEO

In a Year of Worsts, SEO Just Became the Best

SEO just became the top priority marketing channel. Here’s what led to this shift and how it impacts both organizations and marketers.

Stephan
Bajaio

Stephan Bajaio
7/2/2020
16K Reads
757 shares

Paid Search

5 Practical Tips to Step Up Your Audience Targeting Game

Don’t miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game.