Driving traffic to a site is a common SEO goal, but more website traffic is not always better. Here are some reasons why.
Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
Here are the top virtual and in-person SEO conferences, where you can network and learn the latest digital marketing strategies, tips, and trends.
A new report shows user-generated content, such as photos uploaded by customers, plays a significant role in purchase decisions.
Exploits detected in the Ninja Forms plugin for WordPress, installed on over a million sites, can lead to a complete site takeover if not patched.
Google’s John Mueller answers questions about SEO best practices for news websites, particularly as it relates to publishing shorter articles.
Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm.
Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller.
Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]
The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more!
Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events.
When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.
There are many reasons a site’s search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis.
Google specifies how they combat content fraud and vandalism, while celebrating the 20 million genuine submissions made every day.
Google’s John Mueller offered feedback on an indexing issue specific to changing to a domain that was previously parked.
Google is hosting the first installment of a new event series, called Search Central Live, on February 24.
YouTube is giving creators a new set of tools that make it easy to compare the performance of multiple videos over a period of time.
Google Search Console is changing how Core Web Vitals are measured and reported on, which is likely to be a positive thing for site owners.