John Jantsch and Kelsey Jones discuss important concepts around SEO: whether or not linkbuilding is bad, why creating a content strategy is important for SEO, and what John’s favorite tools are for research and staying up-to-date in the industry.
If you want to optimize Facebook ad costs, increase your Twitter engagement, and Reddit knowledge, check out my Pubcon day 2 sessions. Click for more!
If you’re hoping to host a successful webinar, you can’t wing it. A well received webinar requires preparation, scripting and rehearsal. In this article you will learn what it takes to put on a webinar that your audience remembers.
The meta description is a ~160 character snippet that summarizes a page’s content. Here’s how you can optimize your meta description for on-page SEO.
A patent granted to Google suggests the company has future plans to track where you are at all times of the day.
This month’s content marketing roundup focuses on how to do effective storytelling for your brands.
If you want to new creative ways to build links or learn how to analyze server logs for a better crawl rate, check out my Pubcon day 1 session recap. It’s jam-packed with goodies!
Eight out of ten people will only read the headline. Here’s how headlines have evolved through the years, and what makes it stand out on search and social.
Twitter’s character count expansion was extremely noteworthy, as were Facebook’s numerous updates for businesses. Here’s the scoop on these changes and more in this month’s social roundup.
Check out the infographic below to find out what other SEO marketers are focusing on and what they are leaving on the backburner for now.
With voter registration deadlines looming, Google is reminding people to register to vote in the US general election.
Google has acquired a company called FameBit in an effort to bring in more revenue to the online video community.
Today, location marketing complicated – more moving parts, more places to stay accurate and customers discovering local businesses across many devices. Find out how to stay on top of it all.
Getting more Facebook likes is a great form of social proof. But how do you do it? Learn the secret way to get real Facebook likes from Larry Kim.
Kristan Bauer, Director of SEO at Zillow, discusses the impact of user intent in search.
I’m happy to share with you the exact process I tried and the wonderful results I saw, applying a Twitter strategy to my personal profile.
One year later, the AMP project is well on the way towards achieving its goal of uniting people around a common cause.
Now you can convert colors from various web-based formats to another using a simple command in Google’s search results.
If part of your job is staying up to date on the newest SEO trends, you will want to join this SEJ ThinkTank webinar!
In this week’s wrap-up, SEJ Features Writer Anna Crowe shares tips to transition to SEO freelancing, and SEJ Contributor Andrew Rasso details critical metrics to add to your SEO campaigns.