Search Engine Journal - Marketing News, Interviews and How-to Guides

Google Completes Migration of Disavow Tool to Search Console

Google announced completion of Disavow Tool migration to the new Search Console. Industry response is tepid, asks about indexing tool.

Roger
Montti

Roger Montti
11/17/2020
6.4K Reads
3 min read

SEO

The Art & Science of Writing Title Tags

Getting your title tags right pays off in many ways. Learn how to write winning title tags that work for both searchers and search engines.

Tony
Wright

Tony Wright
11/17/2020
2.4K Reads
6 min read

Link Building·Ask an SEO

How Important Are Backlinks for SEO?

Do you have a competitor with less backlinks and less content beating you in the search engines? Here’s why and how to win those rankings.

Adam
Riemer

Adam Riemer
11/17/2020
7.7K Reads
6 min read

Paid Search

3 Important Considerations for Your PPC Leads

Leads from paid search not converting to sales? Look into these three points if your lead gen campaigns are not working the way they should.

Adam
Proehl

Adam Proehl
11/17/2020
1.1K Reads
8 min read

News·SEO

New Google Office Hours Hangout Support Page

Google published a new support page that helps SEOs learn how to participate in Google Search Central Office Hours

Roger
Montti

Roger Montti
11/17/2020
1.5K Reads
4 min read

AdNouncement·SEO

How CRO Can Help Tie Your SEO Efforts to the Bottom Line

Using SEO and CRO together allows you to pack the greatest punch in your digital efforts. Discover how combining both methods can benefit your business.

Paxton
Gray

Paxton Gray
11/17/2020
2.7K Reads
5 min read

News·Twitter

Twitter Debuts Carousel Ads With Up to 6 Images or Videos

Twitter’s new carousel ads allow marketers to use 2 to 6 images or videos in one advertisement.

Matt
Southern

Matt Southern
11/16/2020
2.0K Reads
3 min read

News·Instagram

Instagram Focuses on Reels, Upsets Users

A recent update to the Instagram app suggests the company is going all-in on Reels, much to the dismay of loyal users.

Matt
Southern

Matt Southern
11/16/2020
11K Reads
4 min read

News

Buy Your New Holiday SEO T-Shirts Now

Looking for the perfect SEO holiday gift? Treat yourself and your colleagues with any (or all!) of these four Christmas SEO T-shirts.

Danny
Goodwin

Danny Goodwin
11/16/2020
910 Reads
1 min read

SEO·YouTube

How to Rank a Video on YouTube & Google

These key optimization tips will help you get the videos you have published to rank both on YouTube and in Google search.

Jeremy
Knauff

Jeremy Knauff
11/16/2020
6.9K Reads
9 min read

Search Podcast·SEO

Talking Google E-A-T Implementation & Authority Signals with Lily Ray [Podcast]

SEJ’s Loren Baker will be discussing Google E-A-T, implementation of authority signals both on-site and off and other cool SEO stuff with Lily Ray from...

Brent
Csutoras

Brent Csutoras
11/16/2020
1.3K Reads
1 min read

Marketing Analytics·SEO

13 Reasons Your Website Can Have a High Bounce Rate

Visitors leaving your website? Learn 13 things that could be causing this and five tips to help reduce your high bounce rate.

Amelia
Willson

Amelia Willson
11/14/2020
42K Reads
16 min read

News·WordPress

Google Web Stories Plugin for WordPress Gets First Big Update

Google is rolling out the first major update to its Web Stories plugin for WordPress which comes with three useful new features.

Matt
Southern

Matt Southern
11/13/2020
7.7K Reads
3 min read

News·SEJ Network

Google Core Web Vitals to Be Used as Ranking Signals & This Week’s Digital Marketing News [PODCAST]

Google’s new page experience ranking signals will launch in May 2021 and the PPC trends to watch for next year. Listen now to Marketing O’Clock.

Christine
Zirnheld

Christine Zirnheld
11/13/2020
1.3K Reads
3 min read

SEO·Tools

How to Predict Content Success with Python

Learn how to use Python to fetch and analyze search query data from Google Search Console and estimate its potential for high traffic content production.