#SMM 101: How to Leverage Twitter For Your Clients
Although many online marketers see Facebook as the be-all and end-all of social media marketing, it is important to remember that Twitter is considered a...
This Month in #ContentMarketing: February 2015
What happened in #ContentMarketing world during the month of February? Let’s take a look.
5 Steps to Ace #Mobile App Marketing
Apps have been around for much longer than most of us realize. The first apps made their appearance in the 1990’s via PDAs like the...
5 Ways to Increase Organic Reach on Facebook
Facebook isn’t the gravy train it used to be, and here’s why.
Social Media and Search With Two Generation Z’ers #MarketingNerds
A high schooler and a college student sit down with Search Engine Journal to talk about all things digital.
Is This The Peak of Podcasting?
This is a sponsored post, the data mining of which was done by the SimilarWeb team, using the SimilarWeb PRO platform. I mentioned to someone...
Google To Use Mobile Usability As A Ranking Factor In Mobile Search Results
Google dropped a major announcement today stating that, as of April 21st, the search giant will be extending the use of mobile-friendliness as a ranking...
Google Is Bringing Paid Search Results To The Google Play Store
Google announced this morning that its bringing a familiar feature from Web search over the Google Play Store: paid search results for mobile apps. Mobile...
Twitter Now Has An Official WordPress Plugin, Here’s What It Does
Twitter just launched its very first official WordPress plugin, which combines several features previously available through third party apps such as the ability to embed...
6 Ways To Keep Your Readers Coming Back For More Content
While there is a lot of content out there, there is still plenty of room to add your own voice and create a wave in...
Productivity, Time Management, and Finding Inspiration in ‘Rework’ #SEJBookClub
Want to see what other books we’ve covered? Read our other reviews in the SEJ Book Club archive. This month’s book club pick is one...
Google Gives Business Owners More Control Over Photos Displayed In Search Results
Google recently announced some improvements to its Google My Business service that are designed to give business owners more control over how their business is...
Google Improves Google Flights Search, Never Miss Another Travel Deal
Thinking about Spring/Summer travel while stuck in one of the coldest winters on record? You’re not the only one, as Google points out there’s always...
International Search Engines Gaining in the US: SEO For Domestic Audiences
Baidu is listed at #22 which puts it ahead of many of the world’s most popular sites, including Imgur.com (24) Aol.com (25), and even Pinterest...
Facebook Introduces App For Managing Ads On The Go
To meet the demand of its over 800,000 monthly advertisers, Facebook has introduced a new mobile app that will help make it easier to manage...
Google To Warn Users Against Visiting Sites With Unwanted Downloads
Google recently announced that it’s going to start warning users before visiting sites that prompt unwanted software downloads. Google Search will now be able to...
US Search Awards 2015: Now Open For Entries
The 2015 US Search Awards is now open for entries as of Tuesday Feburary 24th; and Winners will be announced at The Paris Las Vegas...
Google AdWords Introduces Call-Only Campaigns
When it comes to search marketing, some businesses want to drive sign ups, others want to drive purchases, and for others, driving phone calls is...
6 Important Metrics to Assess the Growth, Value, and Quality of Any Site
To most webmasters, their site is like their baby. It’s the most beautiful and perfect thing in the whole wide world. The fact is, people...
10 Growth Hacking Concepts and Best Practices
When starting a business, it is pretty easy to become overwhelmed. The digital age of the Internet has changed the marketing landscape tenfold, and even...
5 Steps to Increased Visual Content Engagement | #Infographic
Visual content performs better because the average consumer absorbs more of what they see than what they read. While we tend to only remember 20% of...
Using Artificial Intelligence to Solve #SEO
I recently wrote about how to statistically model any given set of search results, which I hope gives marketing professionals a glimpse into how rapidly...
Google Rolls Out New Mobile Search Feature: Related Content In Carousels
The next time you search Google on your mobile device you may presented with a very difference user experience. The search giant has announced it...
Google Is Mislabeling Sites As Hacked, Here’s How To Fix It
Google’s John Mueller acknowledged via Google+ today that a small number of sites are getting mislabeled as “hacked” in search results. Currently, Google is in...
The Latest PPC Trends: What You Need to Know
A variety of changes to the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers over the course of 2015. Many...
Freelancers Forum II: How to Find, Negotiate With, & Fire Clients #MarketingNerds
In this episode of Marketing Nerds, we cover how to fire, negotiate with, and find freelance clients.
LinkedIn Introduces Aggressive New Form Of Advertising
If you thought retargeting ads were already creepy, be prepared for them to get even creepier. Recode reports that LinkedIn announced new ad products today,...
Google Creates An Easy Way To Keep Up With AdWords Changes
Over 200 features and products were added to AdWords over the past year. that’s an exhaustive amount for anyone to keep up with, except Google...
Understanding Dynamic Google SEO
Learn how Google rankings change based on location, how Google Knowledge Graph impacts rankings, and how to optimize your business.
Delivering Experiences Through Growth Hacking With @morganb
I recently had the opportunity to interview Morgan Brown, the Head of Growth at TrueVault and Qualaroo and a speaker at the upcoming SEJ Summit in Santa Monica on February 24th. The...