Larry Alton

About

Larry is a freelance business and online marketing consultant. Follow him on Twitter, Google+, and LinkedIn.

When you’re strapped for resources and low on capital, growth hacking is your best option. However, not every strategy works...

A variety of changes to the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers over...

Throughout 2014 (and the decade prior), Google hasn’t been shy about telling people what its algorithms are looking for. Initially,...

Every business hopes to better its profits. The best way to do so is to serve the customer as fully...

Competitive intelligence has always been important, particularly in retail sales. Years ago, it was done by checking out your rival’s...

This article was updated in 11/2016 to reflect changes in the digital marketing industry. Online marketing has changed dramatically in...

Of all the platforms available that provide business owners with website metrics, Google Analytics is one of the most widely...