Google Rolls Out New Mobile Search Feature: Related Content In Carousels

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The next time you search Google on your mobile device you may presented with a very difference user experience. The search giant has announced it is now grouping related content from single sources into carousels, which will be displayed underneath search results snippets.

When you search for a topic a carousel of recent articles, videos, and other content will be displayed for you to browse through. Tapping on one of the pieces of content will bring you directly to it.

Google uses the examples of The Guardian, NPR, ESPN, and Bleacher Report as sites that currently have this feature in place. If you don’t see it yet when searching for your favorite sites, Google says it will be making these carousels available for more sites soon.687474703a2f2f342e62702e626c6f6773706f742e636f6d2f2d3154795073614265694a382f564f59547a574e704d64492f41414141414141414138302f4564754a71646572486b592f73313630302f4e50522d4672616d652e676966

For the best example of this new feature in action, do a search for the Academy Awards, as Google says it intends to go all out with respect to optimizing mobile search results around this event.

It doesn’t appear that this feature is available outside the US right now, as I live in Canada and am not able to get any of these new carousels to show up. As is the case with most Google updates, it’s probably being rolled out in the US in English search only right now.

Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • http://www.norchemcorp.com Zhe Scott

    Thank you for this important and helpful information.

  • http://www.blogengage.com Brian

    This looks like a great update from Google. I’m curious though what kind of sites would actually have such search displays. Will it be applicable for all sites ? I don’t think so. However, only time will tell how effective it really is.

    Another thing that I want to know is whether it will replace the sitelinks for each website.

  • http://socialexaminer.eu5.org/?p=154 sanu francis dutta

    A commendable effort by the big G, it would be great to see some positive results where mobile friendly site will be ranking and non-mobile will suffer for ranking.