7 Tips for Pricing Your SaaS Product
Not too high but not too low — make sure your SaaS product is priced just right.
WordCamp EU 2014: A Conference for Marketers?
WordCamp is a WordPress conference known for its friendly, community-driven environment. Content has become a #1 marketing tool, and as one of the most-used content management systems,...
Not for the Faint-Hearted: 11 Daring Ideas for Conversions
You know what happens when something gets mainstay? It gets boring. For consumers, over the years, every new ad seems to be just another ad....
What Really Happens When Someone Clicks Your Facebook Like Button
Funny, we’ve had the Facebook Like button along the side of every Buffer blog post for the past several years. And I don’t think I’ve ever...
5 Elements to an Effective Email Link Pitch
Building real links that make sense requires human interaction. I am a firm believer that websites don’t link to other websites, rather people link to...
Google To Stop Showing Authorship Information In Search Results
Last month we reported that Google would be removing Authorship pictures from search results. Now it has been confirmed by Google’s John Mueller that Authorship...
LinkPatrol Update: Top-Requested Feature Added, First Reviews are In
Last month, Search Engine Journal introduced LinkPatrol, a WordPress plugin we’ve developed that empowers site owners to find, review, and clean up outgoing links. Since then,...
5 Practical Ways to Overcome “No New Ideas” Syndrome
If you’re a content marketer, chances are you’ve had your fair share of slow news days or idea fatigue. This is normal and understandable. After...
Twitter Opens Up Its Analytics Dashboard To All Users
It has been a good news day if you love social media analytics. First, Pinterest introduces a new analytics platform, and now Twitter opens up...
Pinterest Introduces A New Analytics Platform For Business Users
Pinterest often hears from businesses who change their product and marketing strategies based on insights learned on the platform, the company stated in an announcement....
Digital #Marketing 101: This is Why Your Website is Not Converting
Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns....
Optimizing Your Landing Page: An Interview with Oli Gardner of Unbounce
As part of our SEJ interview series, I recently caught up with Oli Gardner from Unbounce to discuss landing page design and optimization. As an expert on...
Instagram’s New Hyperlapse App Lets You Turn Videos Into Time Lapses
Instragram stated in an announcement today that one of their priorities has always been to provide users with “simple yet powerful tools that let people...
Facebook Cracks Down On Clickbait With An Update To The News Feed
Facebook recently announced some some improvements to its News that promise weed out posts that users don’t want to see anymore because they’re too “spammy”....
How to Increase Your Email Subscribers with OptinMonster
Editor note: This isn’t a sponsored post, but the author is involved with OptinMonster and we do use it here on SEJ. When you’re building...
5 Lessons Learned From Preparing an Interactive Infographic for Poker Giant WSOP
While they might not offer as much in terms of links, successful infographics still offer tons of benefits for businesses in areas such as conversion and acquisition, as well as branding, awareness,...
Amazon To Take On Google With New Online Advertising Business
The Wall Street Journal reports that Amazon is planning to launch its own ad network to compete with Google’s online advertising business. Amazon is calling...
Twitter To Team Up With Stripe To Insert A ‘Buy Now’ Button Into Tweets
In January, Re/code reported that Twitter and Stripe were in talks to work together on something but nothing had been finalized at that time. Sources...
How Yelp Trends Can Help Content Managers Earn Better Search Results
Yelp has become an essential business tool for building and maintaining an online reputation. Research shows 90 percent of Yelp users say positive reviews impact...
How to Hire the Top International Talent: An Interview with Tom Schuster
As part of our SEJ interview series, I recently caught up with Tom Schuster from Searchmetrics to discuss how to hire the top talent from around the...
Baidu Expanded into Brazil: Why It’s a Great Decision & What it Means for the Future
Last month Baidu, the dominant search engine in China, announced they launched a Portuguese version of their search engine in Brazil. (You might notice they have...
Popular Marketing Event #EpicDinner Faces Cancellation
Marketing juggernaut conference Pubcon Las Vegas is less than two months away. If you’ve been to Pubcon before, you may have seen SEO expert Alan Bleiweiss in action:...
Google Acquires Gecko Design, Designers Of The Original Fitbit
TechCruch reports that Google has acquired Gecko Design, the firm responsible for the mechanical design of the original version of the fitness tracking device Fitbit....
Instagram Becomes A Serious Business Tool With A Suite Of Useful New Features
Instagram says inspiring and empowering brands to create beautiful imagery that engages its 200 million members is something the company is always striving for. It’s...
Category vs. Filter: Which is Best for SEO?
When you set up an e-commerce site, there are a ton of SEO aspects to consider. One thing that all too often slips under the...
Speak To Google’s Search App In Multiple Languages And It Will Now Understand You
More than half the world’s population speaks two or more languages, Google stated in a post on the Inside Search blog today. Google can now...
2014 Inc 5000 Rankings Released, Here Are The Top Search Companies
The publication Inc has released their annual Inc 5000 rankings for 2014 — every year Inc Inc ranks the fastest-growing privately held companies. The rankings are...
A 5 Minute Guide to Detecting Brand Abuse in Google AdWords
Brand abuse is very common online, especially in Google AdWords. Illegal resellers and fraudulent websites may be abusing your brand without you knowing it! Brand...
Someone Tied Fines to Yelp Reviews
The vast majority of Yelp users visit the site when they have money to spend. That’s a key finding from a Nielson study funded by...
Why Your Facebook Campaign Doesn’t Work (And What You Can Do to Fix It)
Facebook is the future of Internet advertising. Or so you might have heard. While it seems that everyone else’s ads are generating revenue, your ads...