Firas Kittaneh

Firas Kittaneh

CEO & founder



Follow Me


Firas Kittaneh is a serial entrepreneur, marketer and writer. Since 2006, he’s been the co-founder and CEO of Amerisleep, an eco-friendly luxury mattress company. Most recently, Firas is the founder and CEO of OCLU, a stylish, integrated action camera system. Stay in touch with on Twitter @FirasKittaneh.


Many marketers view pay-per-click (PPC) advertising as a vehicle for direct response marketing only. How could they not? With fully transparent metrics — cost per click,...

  • 4 min read
  • 1.4K Reads