Twitter To Team Up With Stripe To Insert A ‘Buy Now’ Button Into Tweets

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In January, Re/code reported that Twitter and Stripe were in talks to work together on something but nothing had been finalized at that time. Sources have told Re/code that the deal has since been finalized and the two parties are working together on a way to make purchases directly from tweets.

Twitter is expected to introduce buttons later this year that will be embedded in tweets and invite users to “Buy”, or include some variation of that word. When a Twitter user clicks on the button they are said to be able to complete the purchase, including entering payment and shipping information, without ever leaving Twitter.

Re/code’s sources say that businesses who are interested in making sales through Twitter are being told to sign up with Stripe in order to facilitate the payment process.

Stripe are the makers of software that allow businesses to accept various forms of payments on website or in-app purchases. It has gained a lot of traction in the tech world and has developed a good reputation based on how easy it is to use.

Stripe is currently believed to be Twitter’s only payments partner, but whether or not Stripe will continue to be the only partner over the long term remains to be seen. Representatives from Twitter and Stripe declined comment.

Twitter has been considering integrating this kind of commerce functionality into its social network for a number of years now. The initiative finally started to gain momentum when Twitter hired former Ticketmaster CEO Nathan Hubbard to run this project last summer.

Matt Southern

Matt Southern

Lead News Writer
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.
Matt Southern
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  • Ashley Balstad

    Wow – What an interesting move.

    Do you actually see a majority of people willing to purchasing items straight from Twitter?

    I think I could see this being used to target deal centered shoppers for quick “10 min deals” or “Twitter only deal” campaigns. Other than that, I can’t see myself wanting to buy something directly from my Twitter account. Thoughts?

    Would eCommerce platforms have to make integration for Twitter shopping much how Facebook has?

    Oh goodness, all the brainstorming that is happening!