It has been a good news day if you love social media analytics. First, Pinterest introduces a new analytics platform, and now Twitter opens up its analytics dashboard to everyone.
Last month Twitter launched an analytics dashboard that was akin to having Google Analytics for Twitter. It did everything you would want in a Twitter analytics tool, such as measure the performance of all your tweets, track how many people viewed your tweets and clicked on your links and so on.
Except there was one problem, only advertisers and verified users had access to it.
That has all changed now, as Twitter engineer Ian Chan broke the news in a tweet that the analytics dashboard is open to everyone:
Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know what you think!
— Ian Chan (@chanian) August 27, 2014
There has also been a new page added to Twitter’s help center that confirms the analytics dashboard is open to everyone. That page also explains everything you need to know about how to use the dashboard.
The dashboard is now open to every account that has been open for at least 14 days and primarily tweets in English, French, Japanese, or Spanish. Excluding accounts that are restricted, protected, or suspended.
If you meet this criteria, then you can find the Twitter’s analytics dashboard at analytics.twitter.com.