What Are the CIVETS and Why Are They Important Parts of the Foreign Language Internet Mix?
The term CIVETS might sound like small furry mammals found in Africa. But if you’re speaking to an international marketer or entrepreneur, they’re probably talking...
Google Releases Full FCC Street View Report
On Friday evening, Google released the full 25-page document detailing the recent investigation by the Federal Communication Commission (FCC) into Google Street View. The Google...
Social Shares: The New Link Building
The web is awash with articles about how “social shares” (aka – mentions and link sharing on popular social networking sites) will be the “next...
FTC Retains Outside Expert Counsel for Google Antitrust Probe
The Federal Trade Commission (FTC), which is currently investigating Google to determine if the search engine is unfairly favoring its own web properties over competitors,...
Should Potential Employers be Allowed to Ask an Interviewee for Their Facebook Password?
Social media is no longer confined to the Internet. It lives in our everyday lives – at home, and even in the work environment. As...
The Game of Business
What would you do if you had a Google in your vertical? Would you patiently abide the pecking order? Would you beef up your stock,...
“Something” is Wrong with Google (since 2004)
Concentrated power has always been the enemy of liberty – Ronald Reagan It never ceases to amaze me how Google has become such an integral...
Google Seeks Partners to Help Make Self-Driving Car a Production Vehicle
On Wednesday, Google visited Detroit automakers that can help make Google’s prototype of a self-driving car a production vehicle. Anthony Levandowski, who is the product...
Pinterest Anti-Spam Measures: Are They Enough?
One of the social sharing sites experiencing great growth these days is Pinterest, an online bulletin board where users can submit their favourite images. It...
DNS Changer Malware: FBI Reports 300,000 Computers May Lose Web Access
In November of 2011, six Estonian nationals were arrested by the FBI for creating malware that infected computers worldwide. The malware, which was named DNS...
PPC Salary Guide via Infographic
ONWARD search created a great infographic called PPC Jobs Salary Guide that breaks down the “best job markets, the most in-demand job titles, and salary ranges...
Chinese Search Market Update: Baidu Predicts Growth Slowdown
Baidu, the leading Chinese-language Internet search provider, recently reported a strong year-over-year rise in first-quarter earnings. Compared to the first quarter of 2011, the Chinese...
Weekly Webinars and Upcoming Events 4/25/2012
Today I’m posting these webinars while attending a small online markeing conference. Now, when I say small that refers to the amount of attendees not...
Study: iOS CTR Higher than Android; iPad Users Most Likely to Engage with Mobile Ads
Mobile devices have emerged as one of the major means for consumers to access, share, and manipulate information on the web – and it shows...
Dropbox Nightmare Confirmed: Google Drive is Live!
After enduring launch rumors for over six years, the Google Drive has finally launched! Sundar Pichai, the Senior Vice-President of Chrome and Apps, made the...
SEC Filing: Facebook Discloses Negative Financial Data Ahead of IPO
Facebook, which is on the verge of the long-awaited and hyped initial public offering (IPO), recently disclosed that their net income fell 12% in the...
Google Adwords for Video Launches, Here’s What They Can Do Better
Google today took their Adwords for Video program out of beta and announced their “official” launch, integrating their paid search advertising model with video content,...
How to Use Personas to Write Effective SEO Content
Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and user-friendly content for your website...
Google Billionaires Fund Asteroid Mining Company
Google billionaires Eric Schmidt and Larry Page have decided to provide funding for an interesting space exploration start-up named Planetary Resources. The new company, which...
Is the Internet Hurting the Earth? [Infographic] #Earthday
This Sunday is Earth Day 2012, when we earthlings devote the entire day to hugging trees and recycling plastic water bottles in retribution for the...
Judge Refuses to Dismiss Antitrust Lawsuit Against Google and Apple
As a result of allegedly entering an illegal anti-poaching agreement that prohibited the hiring of each other’s employees, some of the top technology companies in...
IT Brands Must Make Peace with Green Operations
We (the people of online marketing) are in a good position. We’re online each day; so, it may be hard to notice that more businesses...
Creating an “Opportunity Report” – PPC
Creating an “Opportunity Report” to Show How to Get More Out of Your Accounts A lot of marketing managers and C-level executives I run across...
Facebook IPO Rumor: Instagram Source Says Social Networking Giant Worth $104 Billion!
With Facebook allegedly targeting May 17th for the highly anticipated initial public offering (IPO), there has been widespread speculation regarding the social networking company’s valuation...
Google Announces New Online Advertising Metrics
This morning, Google announced the new ‘Brand Activate’ advertising program, which will provide brands with useful metrics related to quantifying the benefits of online ad...
Weekly Webinars and Upcoming Events 4/18/2012
There are a variety of conferences in the industry. I’d be happy to add a review or two each week regarding upcoming events. If you...
Linking 2012 – Effective Link Building Techniques in 2012
With Google’s constant effort to improve their search results, their algorithm is evolving to better understand and compliment organic versus spam link building. Since links...
4 Ways to Get SEO Clients Past Their Content Marketing Writer’s Block
The number one content marketing problem plaguing many of my clients (and I’m sure other SEO professionals can commiserate) is that they say they don’t...
How to Use Foursquare to Get Reviews for Your Local Business
Obtaining positive reviews and testimonials is an essential component of a customer acquisition and retention strategy. According to the most recent Local Consumer Review Survey,...
Cost of Facebook Advertising Rapidly Increasing
TBG Digital, who is one of the biggest spenders on Facebook advertising, recently released their first quarterly Global Facebook Advertising Report of 2012. The report,...