Get the latest news and actionable tips for using Instagram to boost your social media marketing strategy on the most popular photo- and video-sharing network.
How To Use Instagram Reels For Business
Learn how to take advantage of the opportunities Instagram Reels create with these tips and real-world brand examples.
Instagram Wants To Make Hashtags More Valuable
Instagram is testing out ways to make hashtags more valuable by adjusting how top posts are ranked on hashtag pages.
Meta Adds Fundraising Features To Instagram Reels
Meta is bringing fundraising to Instagram Reels, allowing users to donate to more than 1.5 million charities in over 30 countries worldwide.
How To Sell On Instagram: 11 Tips & Social Commerce Examples
Looking to improve your social commerce game? Get started selling on Instagram with these tips and get inspired by successful accounts.
Meta Expands Facebook Reels to More Than 150 Countries
Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features.
Instagram Enables Likes On Stories
Instagram is introducing a new way for users to engage with stories by showing appreciation with a simple like, rather than sending a direct message.
Instagram Rolls Out Updates To Live Videos & Remixes
Instagram is rolling out updates that will give users a new way to promote their livestreams, and more options when it comes to remixing videos.
4 Ways To Find The Best Instagram Influencers For Your Business
Connecting with the right influencers can drive dramatic improvements in your Instagram strategy. Here’s how to find them.
Snapchat vs Instagram Stories: Which One Is Best For You?
Snapchat Stories, Instagram Stories, or both? Check out this guide to finding the best platform for your brand’s stories.
Instagram Subscriptions Let Creators Make Monthly Recurring Income
Instagram is building on its monetization capabilities with a new subscriptions feature, which allows creators to make monthly recurring income.
How To Use Instagram Reels: A Step-By-Step Guide
Instagram explains how it ranks the content people see when browsing through Reels, insights you can use to create more successful clips.
Instagram To Show More Content From People You Don’t Follow
Instagram is adding two new feeds to the app, and updating the existing home feed with more content from accounts you don’t already follow.
7 Tips For More Engaging, Top Performing Instagram Carousel Posts
Carousels are a great way to frame content in interesting and engaging ways. Here are some proven tips to boost your performance.
How To Use Hashtags On Instagram: Everything You Need To Know
Learn how to use Instagram hashtags for content inspiration, follower growth, and engagement, with helpful tips for social media engagement.
Facebook Ads vs Instagram Ads: 6 Key Considerations For Budgeting
Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to make a decision that aligns with your goals.
Should We Buy Instagram Followers And Likes?
Find out where and why people buy Instagram followers and likes, whether it helps engagement, and what Instagram can do if they catch you.
Instagram Lets Everyone Share Links In Stories
All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts.
Instagram: How To Get On The Explore Page
Getting on the Instagram Explore page takes more than simply completing a checklist. Here’s how it works and how to optimize content for it.
Instagram Collabs: Team Up & Boost Engagement
Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user.
Instagram Adds More Demographic Insights For Businesses
Instagram Insights now provides key demographic information about a business’s engaged including top cities, top countries, top age ranges, and more.
Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage
Facebook, WhatsApp and Instagram suffer DNS related outage described as “epic” and a “nightmare.” This is what happened
How Instagram Ranks Search Results
Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices.
Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More
Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more!
Instagram Search & Explore: A Complete Guide for Marketers
Learn how to use Instagram’s Search & Explore feature as part of your social media marketing strategy to get discovered.
10 Companies Winning at Instagram Advertising
See how Honeybook, OwletCare, Chipotle and other savvy brands are winning at Instagram advertising with exceptionally creative content.
Instagram: “We’re No Longer A Photo Sharing App”
Head of Instagram, Adam Mosseri, announces further expansion into video as he states that his company’s app is about more than just photo sharing.
Instagram Chief on What TikTok Does Better
Instagram Chief Adam Mosseri shares his views on what TikTok is currently doing better for creators and everyday users.
New Instagram Tools for Creators to Earn More Income
Opportunities for affiliate earnings, easier shop creation and more fan contributions will help creators build a career in social media
Instagram on How Its Algorithms Work
A blog post written by Instagram CEO Adam Mosseri explains how content is ranked for users in different sections of the app.
5 Clever Ways Brands Are Using Instagram Live
Instagram Live enables you to connect with brands and influencers in real-time. Here are strategic tips and best practices you need to know.