Get the latest news and actionable tips for using Instagram to boost your social media marketing strategy on the most popular photo- and video-sharing network.
Instagram Marketing: An In-Depth Guide
Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers.
New Instagram Templates: Create Year-In-Review Highlight Reels
Instagram is rolling out four new Reels templates that allow users to create a narrated video of their 2022 highlights.
Is Social Media Search The New Google? How To Boost Organic Traffic In 2023
Learn how to tap into each social media platform’s algorithm to improve your search visibility.
Meta Announces Instagram Explore Home Ads Placement Via Marketing API
Meta announced a new way to place ads by using the ‘Instagram Explore home’ ads placement option through the Instagram Marketing API
Meta Ads Automation: An Advertiser’s Guide
With this detailed guide, automate many important campaign decisions and optimizations like budget, placement and creative with Meta Advantage and Advantage+.
How To Schedule Posts & Reels In The Instagram App
Instagram users with professional accounts can now schedule posts and reels up to 75 days in advance directly from the mobile app.
Instagram Launches New Ways For Creators To Earn Revenue
Meta is rolling out new ways for creators to earn revenue directly from their Instagram audience.
Instagram Fixes Bug Causing Service Outages
Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes.
Instagram Is Now Putting Ads In Your Profile Feed
In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab.
Instagram Beta Testing New Repost Feature
See the new Instagram repost feature tested with a select group of users, originally discovered on September 7th.
Instagram Best Practices For Recommended Content
Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations.
Instagram Tests BeReal Clone ‘Candid Challenges’
Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with increasingly popular app BeReal.
New Instagram Reels Features Include Crossposting, Insights, + More
Instagram is announcing three new features for users who make Reels videos, which include the ability to crosspost to Facebook and more.
Facebook To End Live Shopping on October 1
Starting October 1, 2022, the social media giant will no longer allow retailers to host new or scheduled live shopping events. Instagram will be unaffected.
Head Of Instagram Admits Redesign Is ‘Not Yet Good’
Head of Instagram Adam Mosseri says the full-screen redesign is “not yet good” and speaks to the growing amount of recommended content in people’s feeds.
New Instagram Reels Features Include Templates, Boosts, & More
A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared.
Instagram Makes It Easier To Discover Local Businesses
Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area.
How To Measure Instagram Reels Performance
Are you ready to upgrade your Instagram Reels? Here’s what you need to know about Instagram Reels Insights, plus best practices and recommended video editors.
Instagram Adds In-Chat Payment Feature
Payments on Instagram allows buyers and sellers to communicate in real-time, request or collect payments, and track orders directly from an Instagram chat.
5 Excellent Brand Instagram Bios To Inspire Your Own
How do you write an Instagram bio that wows in under 150 characters? Take note of these 5 great examples to inspire your brand.
How To Create Your Instagram Content Plan
In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram.
Instagram’s Main Feed Is Going Full Screen
Meta CEO Mark Zuckerberg announced that Instagram will soon begin testing a full screen redesign of its main feed.
Instagram Update Could Impact Reach For Some Accounts
Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact reach for some accounts.
11 Tips For Promoting Your Local Business On Instagram
In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, promote your local business, and generate engagement.
Instagram Releases New Reels Features
Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences.
How To Use Instagram Reels For Business
Learn how to take advantage of the opportunities Instagram Reels create with these tips and real-world brand examples.
Instagram Wants To Make Hashtags More Valuable
Instagram is testing out ways to make hashtags more valuable by adjusting how top posts are ranked on hashtag pages.
Meta Adds Fundraising Features To Instagram Reels
Meta is bringing fundraising to Instagram Reels, allowing users to donate to more than 1.5 million charities in over 30 countries worldwide.
How To Sell On Instagram: 11 Tips & Social Commerce Examples
Looking to improve your social commerce game? Get started selling on Instagram with these tips and get inspired by successful accounts.
Meta Expands Facebook Reels to More Than 150 Countries
Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features.