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How To Schedule Posts & Reels In The Instagram App

Instagram users with business accounts can schedule posts and Reels up to 75 days in advance directly from the mobile app.

Instagram users with business accounts can schedule posts and Reels up to 75 days in advance directly from the mobile app.

To schedule Instagram posts in the app, users previously had to go through third-party tools or use desktop solutions like Meta Business Suite.

Now, you can schedule Instagram content with nothing more than the iOS or Android app that’s already on your phone.

The only caveat is you need to have a professional account.

If you use Instagram for business, you likely have a professional account. If not, upgrading from a standard account is free and easy.

Let’s learn more about how to use Instagram’s post scheduling feature.

How To Schedule Posts And Reels On Instagram

You can schedule a picture, video, carousel, or Reel in the Instagram app up to 75 days in advance, up to 25 posts a day.

Open The Instagram App

Tap the plus (+) icon to create a new post or Reel.

Instagram app business page.Images from Instagram Business Page, July 2023

Select Post Or Reel

Tap one of the labels in the right bottom corner to choose a post type.

Select post typeSelect post type.

Choose A Photo Or Video

Select a photo or video from your device’s gallery and click the Next button.

Select video or imageSelected video or image

Access Advanced Settings

Tap on the Advanced settings option.

Advanced SettingsAdvanced Settings

Schedule The Post Or Reel

Choose the Schedule content option from the menu.

Navigate Back And Schedule

After confirming the selected date and time, click on the top left corner back arrow button and complete scheduling.


That’s it – your content is ready to publish.

How To Manage Scheduled Posts And Reels On Instagram

Once you’ve scheduled your content, you may want to manage it later.

Learn how to manage scheduled posts and Reels with the steps below.

Navigate To Your Instagram Profile Page

Access scheduled content from your Instagram profile.

Select Post Or Reel To Edit

Choose the desired post or Reel by tapping on it.

Tap on the Reschedule option to change the scheduled date and time, Share now to immediately publish the content, or Delete to remove it from the schedule.

Automation allows you to use your time more efficiently by publishing to Instagram without being physically present.

You could be out meeting with clients while keeping your Instagram profile updated at the time time.

One of the ways you can take advantage of scheduling posts on Instagram is to publish more consistently during prime engagement periods.

Identify when your audience is most active and routinely publish content during those hours.

For assistance with figuring out when to schedule posts, see this article about the best times to post on Instagram.

More resources: 

Featured Image: DVKi/Shutterstock

Category Instagram
SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, ...

How To Schedule Posts & Reels In The Instagram App

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