Get the latest news and actionable tips for using Instagram to boost your social media marketing strategy on the most popular photo- and video-sharing network.
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Instagram Focuses on Reels, Upsets Users
A recent update to the Instagram app suggests the company is going all-in on Reels, much to the dismay of loyal users.
Instagram Extends Live Stream Time Limit to 4 Hours
Instagram users can now stream live up to four times longer than before following a significant extension to live stream time limits.
Instagram Lets More Users Make Money With Fan Badges
Instagram is letting more users monetize their live streams with fan badges; a feature that feels heavily influenced by Twitch.
9 Expert Tips to Earn Traffic from Instagram
These easy-to-implement strategies can help you use clickable links on Instagram and drive free traffic from the platform to your website.
New Instagram Resources For Small Businesses
Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops.
11 Tips to Increase Sales on Instagram
Brands and businesses can make big money selling on Instagram. Here are 11 tactics that can help boost your sales using Instagram.
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Instagram Carousels Are the Most Engaging Post Type [STUDY]
A recent study finds posts on Instagram are likely to be more successful if they contain a carousel, versus a single photo or video.
Instagram is Adding Suggested Posts to the Main Feed
Instagram’s main feed will now show posts from people you don’t follow, after you’re caught up with content from the people you do follow.
Instagram is Fighting Off Fake Accounts With ID Checks
Instagram is furthering its efforts to fend off bots and fake accounts by requiring certain account holders to confirm their identity.
Instagram Reels Launches Worldwide to Compete With TikTok
Instagram Reels, a new way to create and share 15-second TikTok-like videos, is officially launching in the US.
The Most Influential Women on Instagram
Discover who are the most popular women on Instagram right now and how they’re using the platform to engage with followers and promote their work.
Instagram to Launch a TikTok Competitor in the US Next Month
Facebook is reportedly planning to bring Instagram Reels, a direct competitor to TikTok, to the US in August.
Instagram Tests Replacing Activity Tab With Shopping Tab
Instagram is replacing the Activity tab with a ‘Shop’ tab for select users as part of a global test.
Instagram Lets Users Pin Comments to the Top of Posts
Instagram is letting users pin up to three comments on posts as part of a larger effort to combat bullying on the platform.
CCPA Roll-Out Causes Havoc for Facebook Advertisers
Buyers experience plummeting results as Facebook automatically removes California user data for targeting.
New Instagram Advertisers No Longer Need a Facebook Page
The change comes at an interesting time for Facebook, with talk of boycotting and ongoing fury over political content stances.
How Brands Should Use Instagram PR During Work-From-Home Mode
Make sure to adjust your Instagram strategy for today’s environment. Here are some expert tips for growing your Instagram brand account right now.
Instagram to Surpass Twitter As a Popular News Source
A report on the digital news industry finds Instagram is set to become a more popular source than Twitter, with younger demographics leading the charge.
Instagram, Pinterest Roll Out New Features For Pride Month
June is Pride month and Instagram & Pinterest are marking the occasion with a set of seasonal features including rainbow text, stories filters, and more.
Instagram Says Sites May Need Permission to Embed Photos
Site owners may need to get permission from Instagram users before embedding their posts on a web page, according to a company statement.
IGTV Announces Monetization for Creators
IGTV makes a move to gain ground on YouTube’s creator community by outlining its initial test in monetization partnerships.
Instagram Sees Greatest Gains From Recent Social Media Spikes
New projections reveal that Instagram is set to see the greatest gains from increased time spent with social media.
Instagram Playbook: Using Stories in the Age of COVID-19
A playbook published by Facebook details the most effective ways to use stories amid the coronavirus outbreak.
Instagram Has New Call-to-Action Stickers for Gift Cards and Delivery
Instagram is rolling out a tool businesses can use to promote food delivery and gift card purchases in their stories.
Instagram Launches ‘Stay Home’ Story & Co-Watching Feature Amid COVID-19 Outbreak
Instagram is launching new features in an effort to encourage users to stay home during the coronavirus pandemic.
Most People Still, in 2020, Aren’t Aware Facebook Owns Instagram
Results of a national tech survey find that a relatively small percentage of people are aware Facebook owns Instagram.
9 Reasons to Use Instagram for Business
Here are nine reasons you should use Instagram as a business, no matter what your industry is.
New Instagram Feature Helps Users Clean Up Their Following List
Instagram is rolling out a new feature that will allow users to group their following list into different categories.
How the Facebook & Instagram Divergence Impacts Your Media Spend
Despite sharing the same ad manager interface, performances on Facebook and Instagram vastly differ. Here’s what it means for advertisers.
Instagram Drops IGTV Button Due to Lack of Use
Instagram is dropping the IGTV app from its home screen, saying very few users have been clicking on it.