Latest SEO Articles
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How Might the Machine Understand Text Relevance
What’s exactly relevance? Google finds the following explanation of the term: Relevance describes how closely the contents of an information source match the topics. [source]...
Google Serving Vodka in Search Results Despite AdWords Ban on Liquor
Google AdWords has a rather tight rule banning the selling of hard liquor online, like vodka or whiskey, but does allow AdWords advertisers to run...
Handling Your 404 Page Properly
We don’t know for sure if Google pays much attention to the site 404 pages but it does show them within Webmaster Tools report as...
Black Hat SEO Lessons: Indirect Promotion
I’ve always said that instead of getting angry with black hat SEOs, we should learn from them. Working and often succeeding in really competitive verticals,...
Powerset Launches : A New Dimension in Web Wikipedia Search
Powerset launches today to an overzealous amount of fanfare, as the mysterious new semantic search technology will open its doors for the first time to...
Yahoo is Testing Glue Page Search Result in Yahoo! India
Yahoo has just launched its search portal in India a couple of days ago. And to coincide with the launch, it is being reported that...
Do You Report Your Competitors?
By profession we, SEOs, always have to compete. That’s an integral part of our daily routine: we come to work and check how our sites...
Yahoo and McAfee Offer a Safer Way to Search with SearchScan
Yahoo! Search has teamed up with McAfee to bring a safer way of doing search at Yahoo with a new security feature called, SearchScan. SearcScan...
SenseBot Releases FireFox Plugin for Google Result Summaries
SenseBot is a search engine that produces summaries of the results that appear when you perform a search. Its a tool that is very useful...
Jason Gambert – New Low in the SEO Trademark Saga
If you’ve never heard of Jason Gambert before, don’t be alarmed, the rest of the search community hadn’t either until Sarah Bird, General Counsel for...
Google Leaks Quality Score Variables (Pscore, mCPC and thresh) in Search Results
Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the...
How to Analyze Page Keyword Prominence
While keyword density is really something SEOs should really stop paying attention to, keyword prominence is a concept that still should be analyzed and evaluated....
Private Detective Sues Google for “Unwanted” Ads
Another day, another lawsuit. David Almeida, a private detective, has filed a lawsuit against Google claiming that hundreds of thousands of companies that have signed...
Get Your Search Marketing Resume Indexed By A Recruiter
As a recruiter in the internet marketing industry I am tasked with reviewing hundreds of resumes every week. The reality is I have to quickly...
4 Ways to Hide Content From Google : And Google’s Reaction
Barry stumbled across a thread over at the Google Webmster Help Group and simplified all of the information from the thread in an easy to...
Yahoo Integrating Facebook Style Social Map & Unified Profile Pages Across Network
It’s about time! Yahoo is finally taking the social route in fully connecting its Yahoo Network users across multiple Yahoo platforms in a Facebook meets...
Yahoo’s Take on the Open Web, A Search Monkey
Actually, I would have made the title of this post into something like, “Yahoo calls the people for help to save itself from getting eaten...
To Slash or Not to Slash. That’s A Server Header Question.
Uh, not that kind of slashing! Let’s say you are setting up your keyword rich links to point to a subdirectory. Should the link point...
Are you #1 in Google? It Doesn’t Matter
That’s right folks, you heard it right. Gone is the day where all that mattered was if you’re web page listing was on the first...
Google Sued for Fraudalent Ads Charging?
A federal class action lawsuit is being filed today by Kabateck Brown Kellner of U.S. District Court, Northern District of Carolina in San Jose, against...
Compare Gas Prices Online With Search Engines
Filling up your car has escalated as gas prices are reaching the $3.50 a gallon average across the United States with little sign of gas...
Why Bother with an SEO Company?
As a matter of fact why bother with SEO in general, let alone a company that claims to specialize in providing search engine optimization services?...
Google AdWords and ASCII Art : 50% Increase in Click Thrus
When planning and implementing a Google AdWords campaign, copywriting is a key factor to establishing a high quality score, relevance and click thru. Not only...
Alexa Introduces New Ranking System : Beyond the Toolbar
Now being in the Alexa top 100,000 actually means something! For more or less 8 years (well 10 for one of them) there have been...
Yahoo successfully tested Google ads on search results
It looks like Yahoo is all set to outsource its web search advertising to Google as announced last week. Citing Wall Street Journal, Reuters is...
Search Marketing Professionals Shortage & What Your Company Needs to Know
Despite the uncertainty in our near-term economic environment, the market drivers for continued growth in the search marketing industry remain strong. However, a major challenge...
Salesforce ties up with Google
As expected, Salesforce and Google have officially announced that they have linked to deliver an integrated solution for their Salesforce customers who are also users...
Six Interesting Printed Books (the Ones Made of Paper, Not PDF eBooks)
In this day and age where blogs provide fast and up to date information about developments in the industry are conventional publication mediums such as...
Google Sued for Rejecting Anti-Abortion Ad
A UK Christian organization is fighting back after Google rejected their advertisement submission for being “unacceptable content”, and is taking the search company to court. ...
Best of the Web Adds DMOZ Editors to Directory Team
Best of the Web (BOTW.org) has pulled off an Internet web site classification coup de etat, hiring over 30 of the top DMOZ editors which...