YouTube is yet again embarking on a revenue scheme in the hopes of generating income from its existence on the web, and being the number 1, video sharing site for that matter. It will soon be rolling out Sponsored Videos. This is nothing but Google Adwords for advertisers and Sponsored Links or Ads for users.
Basically, advertisers who in this case are video owners who want to promote their video content, can purchase keywords from YouTube search. When users use their purchased keywords when searching for videos on YouTube, video content owners who purchased the keywords can have their video contents displayed on YouTube’s SERP labeled as “Sponsored Videos”. It’s basically Google’s Sponsored Ads applied on YouTube. And for advertisers those Sponsored Videos are on a Cost-per-Click basis. That pretty much gives grassroots video producers to advertise their product without spending too much on the advertising space.
Although this advertising program is being promoted as something for video content owners to use in promoting their video content, ultimately YouTube is of course targetting premium content owners – or major studios who may opt to promote trailers of their upcoming videos on YouTube. And this is where YouTube would gain significant revenues.
The Sponsored Videos program is currently available only for U.S. video content owners. To learn more about it visit -> http://ads.youtube.com. Or watch this video explaining the ins and out of YouTube’s Sponsored Videos.