Eric Lander, Associate Editor

Eric Lander, Associate Editor

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For the last ten years search engine marketers have played by Google’s rules. In that decade Google has effectively done as they pleased, growing into...

  • 4 min read
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While it’s great to have a web site optimized and performing well in the engines, you need to build out content on a consistent basis....

  • 3 min read
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Linkbait was a popular topic last week at SMX Social Media in New York City. While social media experts understand link bait inside and out,...

  • 4 min read
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Today’s first post following lunch was a great one for those involved in the social marketing space. The panel covered micro communities and was led...

  • 5 min read
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Welcome to the first part in our coverage of SMX Social Media. Serving as Search Engine Journal’s correspondent covering the SMX events here in New...

  • 2 min read
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As the search industry grows, more niche service organizations appear. These companies usually boast a tagline touting the fact that they “specialize in the search...

  • 3 min read
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If you’re a business with a web site, you need the assistance of search engine optimization. For the value it provides, the cost of quality...

  • 10 min read
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