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Eric Lander, Associate Editor

Eric Lander, Associate Editor

Google and Our Economic Recession
SEO

Google and Our Economic Recession

Google and Our Economic Recession

For the last ten years search engine marketers have played by Google’s rules. In that decade Google has effectively done as they pleased, growing into...

  • Eric Lander, Associate Editor
  • 12/8/2008
  • 1.5K Reads
  • 4 min read
Social Media Management: The Role of an Agency or Service Provider
SEO

Social Media Management: The Role of an Agency or Service Provider

Social Media Management: The Role of an Agency or Service Provider

If you work for an online marketing agency the following scenario is probably not uncommon. A client comes to you wanting to help shape the...

  • Eric Lander, Associate Editor
  • 10/2/2008
  • 3.9K Reads
  • 7 min read
Google Chrome Webcast at 11AM PT / 2PM ET
SEO

Google Chrome Webcast at 11AM PT / 2PM ET

Google Chrome Webcast at 11AM PT / 2PM ET

This is just a quick note to our readers that if you are interested in the very latest on Google Chrome, you’re in luck? People...

  • Eric Lander, Associate Editor
  • 9/2/2008
  • 754 Reads
  • 1 min read
Google Chrome, Google’s Web Browser: Is it Real?
SEO

Google Chrome, Google’s Web Browser: Is it Real?

Google Chrome, Google’s Web Browser: Is it Real?

Earlier today I came across an article on Google Blogoscoped written by Philipp Lenssen called Google Chrome, Google’s Browser Project. Lenssen cites a series of...

  • Eric Lander, Associate Editor
  • 9/1/2008
  • 13K Reads
  • 3 min read
Best of the Web Launches BOTW Local Beta
SEO

Best of the Web Launches BOTW Local Beta

Best of the Web Launches BOTW Local Beta

Having worked tirelessly for the past two years, Best of the Web (BOTW) announced the launch of BOTW Local Beta on June 18th. While still...

  • Eric Lander, Associate Editor
  • 6/23/2008
  • 1.5K Reads
  • 3 min read
The Art of Google PageRank Sculpting & Five Sculpting Tips
SEO

The Art of Google PageRank Sculpting & Five Sculpting Tips

The Art of Google PageRank Sculpting & Five Sculpting Tips

Michael Gray delivered an excellent presentation as part of the Bot Herding panel at SMX Advanced 2008. His discussion focused on the topic of PageRank...

  • Eric Lander, Associate Editor
  • 6/18/2008
  • 2.4K Reads
  • 4 min read
Eric Lander’s Day One Recap of SMX Advanced in Seattle
SEO

Eric Lander’s Day One Recap of SMX Advanced in Seattle

Eric Lander’s Day One Recap of SMX Advanced in Seattle

As I mentioned last week, my intent wasn’t to live blog the events here at SMX Advanced in Seattle. So far that theory holds up...

  • Eric Lander, Associate Editor
  • 6/3/2008
  • 346 Reads
  • 7 min read
Search Engine Journal’s Coverage of SMX Advanced
SEO

Search Engine Journal’s Coverage of SMX Advanced

Search Engine Journal’s Coverage of SMX Advanced

Next week Rhea Drysdale will be joining me in Seattle to cover the next Search Marketing Expo Event, SMX Advanced. This marks the second year...

  • Eric Lander, Associate Editor
  • 5/29/2008
  • 124 Reads
  • 2 min read
Google Leaks Quality Score Variables (Pscore, mCPC and thresh) in Search Results
SEO

Google Leaks Quality Score Variables (Pscore, mCPC and thresh) in Search Results

Google Leaks Quality Score Variables (Pscore, mCPC and thresh) in Search Results

Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the...

  • Eric Lander, Associate Editor
  • 4/29/2008
  • 8.9K Reads
  • 2 min read
Are You Really Ready to Offer Social Media Services?
Social Media

Are You Really Ready to Offer Social Media Services?

Are You Really Ready to Offer Social Media Services?

Many web focused organizations are making moves to provide “social media management services”. While I would normally be the first to applaud entrepreneurial spirit in...

  • Eric Lander, Associate Editor
  • 4/22/2008
  • 360 Reads
  • 8 min read
Yahoo Games: Google & AOL Partnerships to Increase Microsoft’s Offer?
SEO

Yahoo Games: Google & AOL Partnerships to Increase Microsoft’s Offer?

Yahoo Games: Google & AOL Partnerships to Increase Microsoft’s Offer?

A short while ago, Chris Winfield of 10e20 called my attention to a story published by Henry Blodget on Silicon Alley Insider. In the article,...

  • Eric Lander, Associate Editor
  • 4/9/2008
  • 1.2K Reads
  • 3 min read
Growth and Development of Google’s Local Search
SEO

Growth and Development of Google’s Local Search

Growth and Development of Google’s Local Search

On day one of SMX West in Santa Clara, I will be speaking on Local Search and Blended Results. While that panel will be focused...

  • Eric Lander, Associate Editor
  • 2/22/2008
  • 256 Reads
  • 3 min read
Early Information on Google’s Android SDK for Mobile Phones
SEO

Early Information on Google’s Android SDK for Mobile Phones

Early Information on Google’s Android SDK for Mobile Phones

As Google becomes a stronger player in the world of communications, their interests and participation in mobile devices is obvious. Like many areas though, if...

  • Eric Lander, Associate Editor
  • 11/14/2007
  • 287 Reads
  • 2 min read
5 Quick Tips for Building SEO Content
SEO

5 Quick Tips for Building SEO Content

5 Quick Tips for Building SEO Content

While it’s great to have a web site optimized and performing well in the engines, you need to build out content on a consistent basis....

  • Eric Lander, Associate Editor
  • 11/14/2007
  • 1.0K Reads
  • 3 min read
Google’s PageRank: A Double Edged Sword
SEO

Google’s PageRank: A Double Edged Sword

Google’s PageRank: A Double Edged Sword

Last week when I first noticed PageRank values changing and propagating out to tool bars, I made it a point to tell some others who...

  • Eric Lander, Associate Editor
  • 11/6/2007
  • 611 Reads
  • 3 min read
Wikipedia:  The Barry Bonds of Search Results
SEO

Wikipedia: The Barry Bonds of Search Results

Wikipedia:  The Barry Bonds of Search Results

Even if you’re not a fan of baseball you probably know that Barry Bonds is one of the most questionable men in the game. From...

  • Eric Lander, Associate Editor
  • 11/2/2007
  • 1.3K Reads
  • 3 min read
Google’s Behavioral Targeting Flaws Put Advertisers at Risk
SEO

Google’s Behavioral Targeting Flaws Put Advertisers at Risk

Google’s Behavioral Targeting Flaws Put Advertisers at Risk

For a while now, Google has been testing behavioral targeting in their search result pages. And while behavioral targeting may be the next big thing,...

  • Eric Lander, Associate Editor
  • 10/26/2007
  • 2.3K Reads
  • 2 min read
3 Steps to Solid Linkbait
SEO

3 Steps to Solid Linkbait

3 Steps to Solid Linkbait

Linkbait was a popular topic last week at SMX Social Media in New York City. While social media experts understand link bait inside and out,...

  • Eric Lander, Associate Editor
  • 10/22/2007
  • 1.2K Reads
  • 4 min read
SMX Panel Recap: Wikipedia, Yahoo Answers & Answer Sharing
SEO

SMX Panel Recap: Wikipedia, Yahoo Answers & Answer Sharing

SMX Panel Recap: Wikipedia, Yahoo Answers & Answer Sharing

The most recent panel here at SMX Social Media was entitled Wikipedia, Yahoo Answers & Answer Sharing. With Wikipedia dominating the search results, many SEOs...

  • Eric Lander, Associate Editor
  • 10/17/2007
  • 718 Reads
  • 5 min read
SMX Panel Recap: Micro Communities
SEO

SMX Panel Recap: Micro Communities

SMX Panel Recap: Micro Communities

Today’s first post following lunch was a great one for those involved in the social marketing space. The panel covered micro communities and was led...

  • Eric Lander, Associate Editor
  • 10/17/2007
  • 162 Reads
  • 5 min read
SMX Panel Recap: Evangelist – The Marketer’s Role in SMM
SEO

SMX Panel Recap: Evangelist – The Marketer’s Role in SMM

SMX Panel Recap: Evangelist – The Marketer’s Role in SMM

Our second panel of day two discussed the many ways in which Social Media Marketing can be used to help the role of the modern...

  • Eric Lander, Associate Editor
  • 10/17/2007
  • 4 min read
SMX Panel Recap: Effectively Leveraging Social Networking
Social Media

SMX Panel Recap: Effectively Leveraging Social Networking

SMX Panel Recap: Effectively Leveraging Social Networking

Day two opened up this morning with the Effectively Leveraging Social Networking panel, featuring: Dave McClure, Entrepreneur & Startup Advisor, 500Hats Cindy Krum, Senior SEO...

  • Eric Lander, Associate Editor
  • 10/17/2007
  • 251 Reads
  • 8 min read
SMX Keynote and QA Session With Founders of StumbleUpon and del.icio.us
SEO

SMX Keynote and QA Session With Founders of StumbleUpon and del.icio.us

SMX Keynote and QA Session With Founders of StumbleUpon and del.icio.us

The keynote for today was focused primarily on questions and answers asked from the nearly 200 SMX Social Media attendees. The keynote was once again...

  • Eric Lander, Associate Editor
  • 10/16/2007
  • 96 Reads
  • 2 min read
SMX Panel Recap: A Marketer’s Guide to Social Bookmarking & Tagging
SEO

SMX Panel Recap: A Marketer’s Guide to Social Bookmarking & Tagging

SMX Panel Recap: A Marketer’s Guide to Social Bookmarking & Tagging

The second panel of this afternoon is A Marketer’s Guide to Social Bookmarking & Tagging. The panel members were Guillaume Bouchard the CEO of NVI,...

  • Eric Lander, Associate Editor
  • 10/16/2007
  • 6 min read
SMX Panel Recap: Extra! Extra! The Social News Sites
SEO

SMX Panel Recap: Extra! Extra! The Social News Sites

SMX Panel Recap: Extra! Extra! The Social News Sites

Today’s third session and first of the afternoon was focused on the social news sites. The panel was of course moderated by Danny Sullivan, and...

  • Eric Lander, Associate Editor
  • 10/16/2007
  • 264 Reads
  • 5 min read
SMX Panel Recap: Linkbait – Chumming for Traffic on Social Media Sites
Social Media

SMX Panel Recap: Linkbait – Chumming for Traffic on Social Media Sites

SMX Panel Recap: Linkbait – Chumming for Traffic on Social Media Sites

The second panel of the day was “Linkbait – Chumming for Traffic on Social Media Sites” and it was of course focused on creating and...

  • Eric Lander, Associate Editor
  • 10/16/2007
  • 958 Reads
  • 8 min read
SMX Panel Recap: Social Media Marketing Essentials
SEO

SMX Panel Recap: Social Media Marketing Essentials

SMX Panel Recap: Social Media Marketing Essentials

Today marks day one of the third SMX event, SMX: Social Media. Our first session began with Moderator Danny Sullivan addressing the crowd here at...

  • Eric Lander, Associate Editor
  • 10/16/2007
  • 667 Reads
  • 8 min read
Day One at SMX Social New York
SEO

Day One at SMX Social New York

Day One at SMX Social New York

Welcome to the first part in our coverage of SMX Social Media. Serving as Search Engine Journal’s correspondent covering the SMX events here in New...

  • Eric Lander, Associate Editor
  • 10/16/2007
  • 58 Reads
  • 2 min read
Paid Links Simply Aren’t Going Anywhere
SEO

Paid Links Simply Aren’t Going Anywhere

Paid Links Simply Aren’t Going Anywhere

On every blog, discussion board and conference agenda there is a similar topic… Paid Links. Now, most of what I have written here on Search...

  • Eric Lander, Associate Editor
  • 10/12/2007
  • 1.1K Reads
  • 4 min read
Nothing Beats Customized Search Marketing
SEO

Nothing Beats Customized Search Marketing

Nothing Beats Customized Search Marketing

As the search industry grows, more niche service organizations appear. These companies usually boast a tagline touting the fact that they “specialize in the search...

  • Eric Lander, Associate Editor
  • 10/11/2007
  • 995 Reads
  • 3 min read
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