Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
How to Use Discounts in Online Marketing
From online vouchers used as link bait for SEO or emailed discount codes used to reward loyal customers, businesses can use discounts to drive their...
Three Crucial Aspects of Web Localization for Businesses
A solid understanding of localization is now critically important for any company looking to drive into international markets. No matter what product or service is...
How Do You Motivate a Search Engine? Motivate a Customer!
Successful SEO is all about leveraging the right amount of motivation. There are a lot of technical aspects of SEO. But really, take all the...
Interview with Lynsey Little from Distilled
Our industry’s conferences are a lot of fun, and of course educational. In the past few years several companies, like Distilled, have been offering smaller...
Penguin or Panda? How To Determine Which Google Algorithm Update Impacted Your Website
Ever since Google rolled out Penguin 1.0 on April 24th, I’ve been heavily analyzing websites that were hit by the update (I’ve now analyzed close...
Visualizing Link Data With Screaming Frog and Excel Part 1
When Google rolled out penguin there was a tizzy online. Site owners freaked out, SEOs began running tests and searches to figure out what exactly...
Google Considering $100M Meebo Acquisition
According to several inside sources, Google is reportedly in serious talks to acquire the social platform Meebo. Although Meebo CEO Seth Strenberg has not commented...
4 Content Techniques That Will Improve SEO & Sales
On the back of Panda, Penguin and any other updates Google has stored in the Zoo, writing SEO content has become more and more about...
How to Use Social Media for Powerselling: Interview with John Lawson
We’re all familiar with the concept of making money off the internet. Some of us may have even been burned by get-rich schemes that lure...
Conducting a 5 Minute Brand Reputation Audit
Traditional marketing and PR are dead. Instead of the one-way “marketer to prospect” street that existed in the past, consumers are now able to communicate...
How to Use Customer Personalities to Write Effective SEO Content
In my last post I discussed using personas to create content that targets your potential customer. In that post I defined the differences between personalities...
Playing SEO Hide and Seek with Anchors and Duplicate Content – 2 Site Structure Problems to Avoid
During a recent analysis, I ended up reviewing two sites that had very different site structure issues. Both websites held great content, but were structuring...
How to Cheat at Guest Posting and Get Way With It
Earlier in the week I was struggling for inspiration as to what I could write for Search Engine Journal so posted an update to my...
Design to ‘Convert!’: Interview with Ben Hunt
As a long-time advocate for the use of the SEO and CRO tandem for creating more effective and highly performing websites, I am very much...
Google Autocomplete Faces New Lawsuit for “Jewish” Autcomplete Suggestions
Google’s autocomplete feature, which has faced many legal challenges over the past several years, is facing a new lawsuit in a French court related to...
What Are the CIVETS and Why Are They Important Parts of the Foreign Language Internet Mix?
The term CIVETS might sound like small furry mammals found in Africa. But if you’re speaking to an international marketer or entrepreneur, they’re probably talking...
Google Releases Full FCC Street View Report
On Friday evening, Google released the full 25-page document detailing the recent investigation by the Federal Communication Commission (FCC) into Google Street View. The Google...
Should Potential Employers be Allowed to Ask an Interviewee for Their Facebook Password?
Social media is no longer confined to the Internet. It lives in our everyday lives – at home, and even in the work environment. As...
“Something” is Wrong with Google (since 2004)
Concentrated power has always been the enemy of liberty – Ronald Reagan It never ceases to amaze me how Google has become such an integral...
Study: iOS CTR Higher than Android; iPad Users Most Likely to Engage with Mobile Ads
Mobile devices have emerged as one of the major means for consumers to access, share, and manipulate information on the web – and it shows...
Google Billionaires Fund Asteroid Mining Company
Google billionaires Eric Schmidt and Larry Page have decided to provide funding for an interesting space exploration start-up named Planetary Resources. The new company, which...
Cost of Facebook Advertising Rapidly Increasing
TBG Digital, who is one of the biggest spenders on Facebook advertising, recently released their first quarterly Global Facebook Advertising Report of 2012. The report,...
Guest Blogging Tools and Advice: Interview with James Agate
The combination of several blog networks recently being deindexed along with anticipation related to the upcoming over-optimization penalty has many businesses looking to diversify their...
How to Track Off-Site Clicks as Goals in Google Analytics
On the Single Grain blog, we’ve talked a lot about the power of Google Analytics in general terms with the following posts: Google Analytics...
Anti-Trafficking Organizations Request Investigation of Google AdWords
In the recent past, Google has been accused of profiting off of serving illegal ads related to online pharmacies, illegal Olympic ticket sales, and recently...
Ninja Link Prospecting – An Afternoon of Epic Geekery
I’m not a programmer. I can hack things together, and I’m great at copy / paste, but creating code from scratch that isn’t massively buggy?...
The Tracking Tool That Monitors Your Guest Blogging Campaign Effectiveness
Trying to keep track of backlinks is one of the most miserable elements of being a guest blogger. Relying on the blog owner not to...
Social Video Marketing: A New Competitive Advantage
What do businesses mean when they say they do “social video”? Is it just about creating an interesting video and distributing it on YouTube and...
Matt Cutts Says Do Not Block Googlebot From Crawling JavaScript and CSS
Matt starts by saying that this video is a short “Public Service Announcement” so I think you should pay close attention to everything he says....
Targeting the Right Search Engine for Your Market
Most businesses and organizations recognize SEO as a vital part of any online marketing strategy. The closer you are to the coveted Number 1 ranking,...