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Matt Cutts and Othar Hansson on How to Establish Authorship

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Matt Cutts and Othar Hansson on How to Establish Authorship

Have you ever noticed that some search results show up with a smiling face included?

Matt Cutts author attribution

Like this one for Matt Cutts.

This is the Google Authorship markup at work.  And it’s not just for Matt Cutts.  If you contribute written content to an online publication, your smile can show up in search for your work, just like a Google Rock Star.

What’s even better is that it’s probably the easiest little bit of code you’ll ever add to a web page.  Watch this video as Othar Hansson and Matt Cutts explain how to add rel=author to both single and multiple author publications.

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Michelle Stinson Ross

Michelle Stinson Ross

VP Marketing & Sales at Gruen Agency

Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked ... [Read full bio]

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