Matt Cutts and Othar Hansson on How to Establish Authorship

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Have you ever noticed that some search results show up with a smiling face included?

Matt Cutts author attribution

Like this one for Matt Cutts.

This is the Google Authorship markup at work.  And it’s not just for Matt Cutts.  If you contribute written content to an online publication, your smile can show up in search for your work, just like a Google Rock Star.

What’s even better is that it’s probably the easiest little bit of code you’ll ever add to a web page.  Watch this video as Othar Hansson and Matt Cutts explain how to add rel=author to both single and multiple author publications.

Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and consultant for several brands to increase brand awareness, raise the visibility of special promotions, and train their teams to use the social space to connect with media influencers and the public. Michelle is part of the marketing team at AuthorityLabs and co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared toward social media marketing (Mondays at 9 p.m. ET). Her passion for social media marketing has made her a regular conference speaker at events like ClickZ Live, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Michelle Stinson Ross
Michelle Stinson Ross
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  • sammy

    Is this face saving? One has to wonder. It has failed as a social medium. Only reason i joined is for seo value, none of my friends ever followed.

  • miksas

    Finally, a non-tech speak explanation of how to implement Authorship. Thanks for the share, Michelle!

  • Sameer

    I’ve been using Authorship on my blog for quite some time but I haven’t seen increase in search rankings or traffic so far. I just wonder how it is working for other people.

  • Barry Welford

    You may be the verified author for certain pages but that doesn’t mean that your image will appear in SERP results. You can check the web pages for which you are the verified author by looking at the Author Stats link under Labs in the left sidebar on your Google Webmaster Tools desktop.