Book Review: Think Like Zuck

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What does it take to be a pioneer, a change agent, a success in business today? Do Mark Zuckerberg and other innovators like him have some special formula?  Author Ekaterina Walter explores the secrets to success in Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg.


From the book description:

ThinkLikeZuck book coverIf you run a business or plan to start one, you’re probably asking yourself the same question organizational leaders worldwide are asking: What did Mark Zuckerberg do right?

Think Like Zuck examines the five principles behind Facebook’s meteoric rise, presented in actionable lessons anyone can apply—in any organization, in any industry.

PASSION—Keep your energy and commitment fully charged at all times by pursuing something you believe in
PURPOSE—Don’t just create a great product; drive a meaningful movement
PEOPLE—Build powerful teams that can execute your vision
PRODUCT—Create a product that is innovative, that breaks all the rules, that changes everything
PARTNERSHIPS—Build powerful partnerships with people who fuel imagination and energize execution.

First of all this book isn’t just for internet marketers, SEOs, or other techie types.  Think Like Zuck is a book for anyone that wants to become a better leader.  The basic keys to success apply to motivated, creative employees as much as they apply to entrepreneurs.  If you are looking for a book to start your new year off with inspiration, this is the one you should pick up.  If you need something to share as a team builder, you won’t go wrong with Think Like Zuck.

The concepts of shared passion and purpose were what resonated most with me when I read this book.  I’m naturally a very passionate person, and I know that it’s that passion that often drives me forward.  What Ms. Walter points out is companies that instill passion and purpose into their culture are the ones enjoying success right now.  It’s not enough that a leader or an individual is passionate about the company vision.  Does everyone from the executive leadership team to the hourly support staff wholeheartedly buy into what the company is trying to accomplish?  Shared vision and purpose drive success, and, by the way usually lead to a great deal of personal fulfillment along the way.

Think Like Zuck helps leaders step back and evaluate how the synergy of passion, purpose, and people lead to great products.  If your business has stagnated, if a department is struggling, if your business just needs a breath of fresh air, it would be worth the time to give this book a read and rediscover the path to success.

Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and consultant for several brands to increase brand awareness, raise the visibility of special promotions, and train their teams to use the social space to connect with media influencers and the public. Michelle is part of the marketing team at AuthorityLabs and co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared toward social media marketing (Mondays at 9 p.m. ET). Her passion for social media marketing has made her a regular conference speaker at events like ClickZ Live, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Michelle Stinson Ross
Michelle Stinson Ross
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  • souleye

    that book is crap. as is any book that’s gonna try to rationalize the recipe for success of successful people. there’s no rationalizing. facebook has not done anything that nobody did before. so where is the innovation? zuckerberg didn’t set out to build a multi billion business. he just wanted to have a way for people to connect. stipulating that facebook is a good product is an insult to human intelligence.