How Are Search Marketers Using Twitter in 2014?
For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail’s latest report, Social Media Insights: How...
7 Misconceptions CEOs Have About SEO
Too often the CEO of a company is the last to learn about the newest search engine optimization practices. With an entire business to...
Social Media Marketing: Should You Hire an Agency or Keep it In-House?
Having a presence on top social media sites has become a necessity, as opposed to a luxury, for businesses in...
Your Guide to Content Curation for SEO
One of the effects of the rise of popularity in content marketing has been a surge in content curation; the...
6 Dead Link Building Tactics You Should Avoid
Thanks to Google’s Penguin algorithm, bad links are a dreaded reality these days. They can cause rankings to tank, along...
How to Evaluate and Overhaul Your SEO Strategy
If there’s one thing that’s a constant when it comes to SEO, it’s that things are always changing. Ten years...
How to Convince Your CEO to Give You A Content Marketing Budget
Whether you’re the marketing manager of a launching startup or the VP of Sales at an enterprise firm that’s trying...
How to Maximize Value from a Marketing or SEO Conference
We’ve all done it – signed up for a big and expensive marketing or SEO event. We’ve taken a week...
5 Reasons You’ll Need to Increase Your SEO Budget in 2014
With the recent turmoil with search engines and rankings, many are wondering about how much they should ask for their...
How to Use Memes in Your Social Media Marketing Campaign
From cat videos and singing babies to political satire, memes are one way that we share big cultural ideas. According...
How to Breathe Life into Your Google+ Profile
Social media marketing is still critically important to a thriving online presence. Many businesses and entrepreneurs experience fatigue over the...
The Ultimate Tactical 10-Step Guide for In-House SEO Professionals
In-house SEO teams and individuals are in a unique position – they’re able to focus on a single industry and...
Google’s Disavow Tool: What You Need to Know, and 4 Common Myths
In the aftermath of Google’s Penguin 2.0 update, more attention is being paid to sites’ link profiles. Whether your objective...
10 Excel Functions Every SEO Professional Should Know
Many website owners use Excel on a daily basis. They might keep a list of backlinks they want to track,...
How to Integrate Google+ Into Your Online Marketing Initiative
Google+ is Google’s social network and was launched in mid 2011. Although it took awhile to catch on in the...
The Ultimate Guide to Rankings as a Reporting Metric
One aspect of SEO reporting that’s relatively difficult for SEO professionals to explain to their clients is search engine rankings....
How to Use Schema Markup for Local SEO
Read about updates made to Schema in September of 2016. Schema.org brought about a revolutionary collaboration between the world’s top...
10 SEO & Social Lessons from the Election
Presidential campaigns are massive marketing phenomena. An inevitable bit of fallout from every national election is the publication of hundreds...
SEO Link Building Q&A with an Ex-Google Webspam Team Member
I recently caught up with an ex-member of Google’s webspam team, Andre Weyher. Andre worked directly on Matt Cutts’ team...
How to Get Ranked for All Your Niche’s Keywords
Not long ago, it was possible (and easy) to get nearly any page ranked for nearly any keyword by throwing...