How Are Search Marketers Using Twitter in 2014?
For anyone looking to understand or reach professional search engine marketers (SEMs) online, Leadtail’s latest report, Social Media Insights: How...
7 Misconceptions CEOs Have About SEO
Too often the CEO of a company is the last to learn about the newest search engine optimization practices. With an entire business to...
How to Use QR Codes in Your Marketing Campaign
Used correctly, QR codes offer a cool way for marketers to grab audiences’ attention and target them with optimized advertising....
Your Guide to Accepting Guest Posts Responsibly
Matt Cutts’ recent announcement about The Decay and Fall of Guest Blogging for SEO has many site owners understandably panicked....
How-to Guide: 5 Ways to Use Google Webmaster Tools to Maximize Your SEO Campaign
Google Webmaster Tools is a goldmine for marketing and content departments, generating an array of data that will help you...
3 Steps to Take When You Suspect an Algorithmic Penalty From Google
The dreaded Google penalty. It can strike you out of the blue quickly, and is very unpleasant to deal with....
Social Media Marketing: Should You Hire an Agency or Keep it In-House?
Having a presence on top social media sites has become a necessity, as opposed to a luxury, for businesses in...
Your Guide to Content Curation for SEO
One of the effects of the rise of popularity in content marketing has been a surge in content curation; the...
4 Post-Penguin Link Building Tactics Every Company Should Be Doing
In the first article in this series, “6 Dead Link Building Tactics You Should Avoid,” I talked about the types...
6 Dead Link Building Tactics You Should Avoid
Thanks to Google’s Penguin algorithm, bad links are a dreaded reality these days. They can cause rankings to tank, along...
How to Evaluate and Overhaul Your SEO Strategy
If there’s one thing that’s a constant when it comes to SEO, it’s that things are always changing. Ten years...
What Google Hummingbird Means for Your Content Strategy
Just when you’ve adapted to the idea that your company or clients needs a content marketing strategy to excel online,...
Penguin 2.1: What Changed Since 2.0, and How to Recover
On Friday, October 4, 2013, Google released the fifth edition of its Penguin update. If this latest version of Google’s...
How to Convince Your CEO to Give You A Content Marketing Budget
Whether you’re the marketing manager of a launching startup or the VP of Sales at an enterprise firm that’s trying...
How to Maximize Value from a Marketing or SEO Conference
We’ve all done it – signed up for a big and expensive marketing or SEO event. We’ve taken a week...
5 Reasons You’ll Need to Increase Your SEO Budget in 2014
With the recent turmoil with search engines and rankings, many are wondering about how much they should ask for their...
The Definitive Guide to Using Google’s Keyword Planner Tool for Keyword Research
Google’s keyword tool has been the foundation of SEO campaigns for years. Because it was free and provided all the...
How to Use Memes in Your Social Media Marketing Campaign
From cat videos and singing babies to political satire, memes are one way that we share big cultural ideas. According...
11 Places to Find Awesome Content Marketing Ideas
Are you having trouble coming up with ideas for your content marketing? If so, you’re not alone. It can be...
5 Common Content Marketing Mistakes – And How to Fix Them
Generating the content you need for your business and your SEO efforts can be intensive and expensive. That doesn’t mean...