Rachel Freeman

Rachel Freeman

Company

Anvil Media, Inc

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About

Rachel Freeman works for the Jive Software, the pioneer and leading provider of social business solutions. She has expertise in all aspects of search engine marketing and specializes in SEO and paid search for the B2B sector. Freeman has been responsible for the development and execution of countless search and social marketing campaigns over her years in the search marketing industry.

Articles

Overlooked and Underappreciated: the Social Share Button Strategy

A Guidebook to Effective Review Management

Companies with a local presence have taken note that effective review management is critical for revenue. No doubt that review management offers many opportunities surrounding...

  • 4 min read
  • 665 Reads
Overlooked and Underappreciated: the Social Share Button Strategy

5 Small Tips to Find Big SEO Problems

In need of some easy tips to better optimize your site? Look no further for some quick ways to identify potentially significant SEO issues. Home...

  • 2 min read
  • 2.2K Reads
Overlooked and Underappreciated: the Social Share Button Strategy

That Bing You Do

Back in June, Bing made some important changes to their Webmaster Tools platform. They finally caught up to Google in terms of providing a comprehensive...

  • 2 min read
  • 309 Reads
Overlooked and Underappreciated: the Social Share Button Strategy

The Infographic Slam Dunk

Looking to partake in the latest infographic craze? Look no further as you’ve come to the right place. In case you were counting on the...

  • 3 min read
  • 1.0K Reads
Overlooked and Underappreciated: the Social Share Button Strategy

How To: Track Keyword Categories

Let’s be real, standard ranking reports for targeted keywords are dead. With the latest changes in local search, personalization, etc. simply tracking search engine rankings...

  • 2 min read
  • 3.0K Reads
Overlooked and Underappreciated: the Social Share Button Strategy

Mother Jones and the A/B Test

The other day I was reading the latest Mother Jones and came across an interesting note from the editor. They talked about the importance and...

  • 2 min read
  • 405 Reads
Overlooked and Underappreciated: the Social Share Button Strategy

Newspapers: Go Social or Go Home

Obviously the newspaper industry is struggling. Industry analysts, journalists and online marketers are frantically scrambling to come up with a smart solution to monetize content...

  • 3 min read
  • 7.2K Reads
Overlooked and Underappreciated: the Social Share Button Strategy

I’m Voting for Structured Data

On this Election Day, I’d like to discuss what I believe to be one of the most critical topics in search today: structured data. As...

  • 3 min read
Overlooked and Underappreciated: the Social Share Button Strategy

Testing the Water with Link Bait

In the SEM world, “link bait” is a common tactic designed to capture a large audience in the hopes that a given piece of content...

  • 3 min read
  • 797 Reads
Overlooked and Underappreciated: the Social Share Button Strategy

How to Win With Your SEM Agency

Hire an agency? Take it in-house? What’s the best way to ensure a successful approach to improve the online presence of your company? These decisions...

  • 4 min read
  • 717 Reads
Overlooked and Underappreciated: the Social Share Button Strategy

Despite the News, SEO is Not Dead

For years now, search engine marketers have been predicting the death of SEO. I’m not sure why we’re all so quick to denounce our livelihoods,...

  • 3 min read
  • 1.3K Reads
Overlooked and Underappreciated: the Social Share Button Strategy

SEO without the SEO

Competition is stiff these days. It’s getting harder and harder to achieve optimal search engine rankings, at least without professional help. So how to compete...

  • 3 min read
  • 1.7K Reads
Overlooked and Underappreciated: the Social Share Button Strategy

Breadcrumb URL Display: A Review

Back in November, Google announced that they would be rolling out “site hierarchy display in search results” to be (occasionally) displayed in search results instead...

  • 5 min read
  • 6.9K Reads
Overlooked and Underappreciated: the Social Share Button Strategy

You Can’t Optimize Cardboard

There has been quite a bit of buzz surrounding the concept of trust these days. More specifically, how TrustRank is likely to have a strong...

  • 3 min read
Overlooked and Underappreciated: the Social Share Button Strategy

Have You Optimized Your Crawl Equity?

Sites with hundreds of thousands of pages, or even millions, may not ever get all their pages indexed. This is because of a concept sometimes...

  • 4 min read
  • 1.9K Reads
Overlooked and Underappreciated: the Social Share Button Strategy

Packaging Makes Perfect

Online publishers have a unique set of search marketing challenges compared to most B2B or ecommerce sites, and in an increasingly competitive landscape. One major...

  • 4 min read
  • 599 Reads
Overlooked and Underappreciated: the Social Share Button Strategy

Brand Awareness is SEM Fuel

As I’m returning from SMX Advanced in Seattle, I keep thinking about the presence of Bing and the lengths at which Microsoft is going to...

  • 3 min read
  • 1.4K Reads