Rachel Freeman

Rachel Freeman

Company

Anvil Media, Inc

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About

Rachel Freeman works for the Jive Software, the pioneer and leading provider of social business solutions. She has expertise in all aspects of search engine marketing and specializes in SEO and paid search for the B2B sector. Freeman has been responsible for the development and execution of countless search and social marketing campaigns over her years in the search marketing industry.

Articles

Companies with a local presence have taken note that effective review management is critical for revenue. No doubt that review management offers many opportunities surrounding...

  • 4 min read
  • 665 Reads

In need of some easy tips to better optimize your site? Look no further for some quick ways to identify potentially significant SEO issues. Home...

  • 2 min read
  • 2.2K Reads

Back in June, Bing made some important changes to their Webmaster Tools platform. They finally caught up to Google in terms of providing a comprehensive...

  • 2 min read
  • 309 Reads

Looking to partake in the latest infographic craze? Look no further as you’ve come to the right place. In case you were counting on the...

  • 3 min read
  • 1.0K Reads

Let’s be real, standard ranking reports for targeted keywords are dead. With the latest changes in local search, personalization, etc. simply tracking search engine rankings...

  • 2 min read
  • 3.2K Reads

The other day I was reading the latest Mother Jones and came across an interesting note from the editor. They talked about the importance and...

  • 2 min read
  • 405 Reads

Obviously the newspaper industry is struggling. Industry analysts, journalists and online marketers are frantically scrambling to come up with a smart solution to monetize content...

  • 3 min read
  • 7.2K Reads

On this Election Day, I’d like to discuss what I believe to be one of the most critical topics in search today: structured data. As...

  • 3 min read

In the SEM world, “link bait” is a common tactic designed to capture a large audience in the hopes that a given piece of content...

  • 3 min read
  • 798 Reads

Hire an agency? Take it in-house? What’s the best way to ensure a successful approach to improve the online presence of your company? These decisions...

  • 4 min read
  • 722 Reads

For years now, search engine marketers have been predicting the death of SEO. I’m not sure why we’re all so quick to denounce our livelihoods,...

  • 3 min read
  • 1.3K Reads

Competition is stiff these days. It’s getting harder and harder to achieve optimal search engine rankings, at least without professional help. So how to compete...

  • 3 min read
  • 1.7K Reads

Back in November, Google announced that they would be rolling out “site hierarchy display in search results” to be (occasionally) displayed in search results instead...

  • 5 min read
  • 7.0K Reads

There has been quite a bit of buzz surrounding the concept of trust these days. More specifically, how TrustRank is likely to have a strong...

  • 3 min read

Sites with hundreds of thousands of pages, or even millions, may not ever get all their pages indexed. This is because of a concept sometimes...

  • 4 min read
  • 1.9K Reads

Online publishers have a unique set of search marketing challenges compared to most B2B or ecommerce sites, and in an increasingly competitive landscape. One major...

  • 4 min read
  • 599 Reads

As I’m returning from SMX Advanced in Seattle, I keep thinking about the presence of Bing and the lengths at which Microsoft is going to...

  • 3 min read
  • 1.4K Reads