That Bing You Do

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Back in June, Bing made some important changes to their Webmaster Tools platform. They finally caught up to Google in terms of providing a comprehensive resource for developers and search marketers to utilize. Given that these changes have been out for over a month now, this is old news. However, Bing is often overlooked or at the bottom of the priority list for many site owners and SEMs.

Time and time again I’ve heard ‘focus on Google and the rest will follow’. This approach can sometimes backfire given that they are still different engines. Unique issues can pop up and if you’re too narrowly focused on tracking Google, they might not ever be identified.

One reason to ensure you are submitting your XML sitemap to Bing is that the engine has a harder time following links than Google. So if Bing isn’t finding your pages by following links from other sites, it’s possible that pages (especially deep pages) within the site might not be getting indexed.

With that said however, I’m not sure Bing really adds value beyond what Google Webmaster Tools already does. These improvements have enabled Bing to simply catch up to Google in terms of the types of resources available to webmasters. It’s a step in the right direction and the interface is very user friendly, maybe even more so than Google, if I dare say. But I would love to see some differentiation surrounding available reports from Bing.


Have you submitted your sitemap to Bing Webmaster Tools yet? Would love to hear your thoughts on how valuable you think this is.

Rachel Freeman

Rachel Freeman

Rachel Freeman works for the Jive Software, the pioneer and leading provider of social business solutions. She has expertise in all aspects of search engine... Read Full Bio
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  • Moosa Hemani

    Hey Rachel, I did once for one client but honestly Bing was
    not smart at that time as it is now… so I am considering playing with this all again…
    but one of your points is very logical that submitting the sitemap to Bing
    webmaster tool is good especially when you have eCommerce website with tons of
    product and deep URLs. Sitemap surly help letting search engine know how many
    pages a website have regardless of any specific search engine…

  • Doug

    The major problem with Bing is that after you submit your sitemap.xml they don’t bother to index your site for a week or a month or longer.

    When Bing finally indexs the site it’s only for 1-2% of your urls.

    Complete exercise in frustration and a waste of time if you look at your site stats.
    If G=100 searches, Y=30, MS=5.

  • Infographics

    I think I definitely need to try that for my site.  Everyone is always focused on Google, but I feel it’s much easier to get ranked on Bing and Yahoo because of the reduced effort from individuals.  Thanks for the advice and I’m going to get right on it! 

  • Johnm

    Great article Rachel!  I usually don’t focus too much on Bing but from what I’ve read recently I think it might be worth it to spend more time with it.  Maybe I’m putting too much effort into Google!  Thanks again for the read!

  • Kaloyan Banev

    From my personal experience I see that SEO for Bing is quite different that SEO for Google. Strangely I am getting rankings for keywords that I am not targeting and that there are completely different things related to on-page optimization that are taken into account from Bing.