Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
An SEO Beginner Guide: What is Call Tracking and Why Should I Care?
Most businesses and marketers measure success based upon a series of digital analytics, such as organic visits, page views and obviously, goal conversions. I’m not...
How To Influence Each Step Of The Buying Process: Interview With Andrew Beckman
As part of our SEJ interview series, Andrew Beckman of Location3 joins us to discuss how we as marketers have the ability to influence every...
Posts with the Highest Pageviews on Search Engine Journal for 2013
It’s amazing how much has changed in just 365 days. What was popular with visitors? Tactical, plain-speaking advice with regards to SEO, social media and...
Google Hits Rap Genius With A Spam Penalty Resulting in 80% Traffic Loss
Lyrics site Rap Genius was penalized by Google just before Christmas after being outed for a black-hat link building scheme. Rap Genius was looking for...
Things We Online Marketers Could All Improve Upon in 2014
It’s that time of year, so you’ve surely seen lots of articles about what’s going to change in 2014, predictions, wishes, what’s going to be...
How Site Navigation Structure Impacts SEO: Interview With Benj Arriola
As part of our SEJ interview series, Benj Arriola of Internet Marketing Inc. joins us to discuss how site navigation structure impacts SEO. Benj says...
Mobile Marketing Strategies Example with Retargeting Interview with Arjun Arora
In a recent interview in San Francisco, Arjun Arora from Retargeter provides mobile marketing strategies for small business and large with retargeting. Arjun Arora is the CEO and Founder...
Dealing With Google’s Not Provided Keywords: Interview With Prashant Puri
As part of our SEJ interview series, Prashant Puri of AdLift discusses how to deal with Google’s recent shift to encrypted search results. Hear his...
Don’t Get Left Behind: 6 Expert-Backed Tips on Becoming a Technical Marketer
There’s been a lot of talk recently about how marketing is evolving, and marketers need to keep up. I’m still not sure of the exact...
Broken Google Alerts: Here’s How to Move On
When Google released its Alerts tool back in 2003, there was a lot of celebrating. Instead of waiting for weeks for Google to crawl through...
The 12 Days of SEO Christmas
Did you know that the earliest lyrics for the “The 12 Days of Christmas” were found in a 1780 children’s book entitled Mirth without Mischief?...
Differences Between US and International SEO: Interview With Andre Alpar
As part of our SEJ interview series, Andre Alpar of AKM3 discusses the the differences between US and international SEO. As an avid social media...
The US Online Travel & Tourism Industry: Who Are The Top Players in Search?
Rapidly changing, highly competitive, filled by tremendous amounts of newcomers emerging as we speak – this is how the US Online Travel & Tourism Industry...
Top Toys of Yesteryear: A Retro Holiday Gift Guide for SEOs
SEOs are a unique breed. The wheels are always turning – trying to come up with the best way to optimize things most of us...
In These Steps: Synergize Your Digital Marketing Team
As large organizations and agencies continue to broaden their digital capabilities, they can count on having to deal with multiple challenges. Why? Digital marketing has...
Merry Christmas SEO Jingle
I saw this and couldn’t help but share to our readers. Special thanks to the team behind Online Partners. I love that there are Marketing...
Search & Social Must Reads for Every Internet Marketer
Internet marketing is constantly changing and evolving. As soon as you feel like you have a good strategy, things change and you find yourself starting...
Link Building Is A Combination Of Online And Offline Networking: Interview With Roger Montti
As part of our SEJ interview series, Roger Montti of Martinibuster discusses how he’s shaken up the world of link building and figured out how to...
Moz CEO Rand Fishkin to Swap Roles with COO Sarah Bird
Moz co-founder, Rand Fishkin, went public today on his blog with his decision to step down as CEO. Fishkin will be switching roles with current COO,...
How to Use Social Media as a Link-Building Tool
Social media can provide a great platform to spread brand awareness. Used properly, your social presence can also be used to boost your SEO strategy...
White Paper: Murray Newlands on Mobile Marketing Strategy
Full disclosure: Murray Newlands is an associate of Search Engine Journal. We’ve received no compensation for this post, other than Murray’s love and devotion. 🙂...
The Worst Marketing Disasters of 2013
So it’s Friday 13th, a notoriously unlucky day for some but with it also drawing to the close of two thousand and THIRTEEN has this...
How To Approach International SEO: Interview With Eli Schwartz
As part of our SEJ interview series, Eli Schwartz of Survey Monkey discusses how his company approaches international SEO. Eli goes in depth into this...
What is Connected Glass?
Connected Glass was rolled out in New York and did so well, it has now been introduced in San Francisco. Connected Glass is a massive,...
Advice For New Ecommerce Store Owners: Interview With Shirley Tan
As part of our SEJ interview series, Shirley Tan of Ecommerce Systems talks about how to set priorities when starting off with a new ecommerce...
Indicativos para detectar si debemos optimizar un Landing Page en SEM
Editor’s Note: By popular request, Search Engine Journal is now publishing search marketing articles in Spanish. These are not translations of posts already published in...
Majestic SEO Launches Live Ranking Factors In Search Explorer
This past October, Majestic SEO launched a new search tool called Search Explorer, which is a search engine that allows you to find sites based...
How To Set Yourself Apart When Applying For A Digital Marketing Job
A recent job post for a social content specialist at my company drew more than 110 applicants in less than a month, underscoring the interest...
Google Toolbar PageRank Has Been Updated, First Update In Over 10 Months
Just a couple months ago Matt Cutts said he would be surprised to see an update to Google Toolbar PageRank by the end of this...
10 Horrendous Mobile Websites
You don’t have to be in the biz to realize how important mobile usage has become. Almost everyone – 91% of adults to be exact...