Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
The SEJ x SMX West Speaker Interview Series: Rand Fishkin
I had the opportunity to interview five marketing experts who are speaking at SMX West as part of SEJ’s partnership with Third Door Media. Be sure to attend...
US Health Insurance: A Case of Impressive Search Visibility
Let me tell you the story of a man, whose personal problems with health insurance led him to create a website, for which the volume...
A 101 Guide to Deep Links: Why They Matter, and How to Get Them
Many novice link builders focus solely on linking to a site’s home page. It’s a rookie mistake to be sure, one I’ve seen committed numerous...
What Internet Marketers can Learn from Nelson Mandela
Though Nelson Mandela has left the mortal world, his life – a true legend – has many immortal messages to teach us. You don’t have...
Mobile Marketing Taking Over: 65% of Marketing Emails Opened on Mobile Devices in the US
It’s official: Americans are ditching desktops and viewing marketing emails on their smartphones and tablets more than ever, according to new research from Movable Ink. The US Consumer Device...
Search Marketing: Know the Competition, Know Yourself
Sun Tzu says, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” There is truly an art to the search marketing war,...
SEO After Hummingbird, Penguin, & Panda: How Link Building & Content Marketing Are Really Changing
At this point, the word “change” is pretty much passé in the SEO community. Every year, we proclaim that SEO is changing. Some of those...
Getting to Know Your Chinese Search Audience
Just like every region in the world, China users have very specific online browsing habits. Ignoring these idiosyncrasies be very costly, particularly if you are...
SEO 101: The Only Algorithm That Matters (For Writers & Publishers)
Google changes its search engine’s ranking algorithm over 500 times a year according to Moz, and keeping up with each change can be an exhausting task...
Infographics for SEO: Scaling the Development Process
You already know that infographics can be a powerful link acquisition medium for your website. Sure, your infographic has to be actually interesting to people, and you...
Getting Found With Local Search Optimization: Interview With Mary Bowling
As part of our SEJ interview series, Mary Bowling of Optimized! joins us to discuss how to get found locally with local search optimization tactics....
Latest Developments In Retargeting Advertising: Interview With Marc Poirier
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to discuss the latest developments in retargeting advertising. There have been a...
Your First Days as Head of Digital Marketing
Jumping into the role of head of digital marketing is difficult for a multitude of reasons. You are faced with the daunting tasks of putting together...
An SEO Beginner Guide: What is Call Tracking and Why Should I Care?
Most businesses and marketers measure success based upon a series of digital analytics, such as organic visits, page views and obviously, goal conversions. I’m not...
How To Influence Each Step Of The Buying Process: Interview With Andrew Beckman
As part of our SEJ interview series, Andrew Beckman of Location3 joins us to discuss how we as marketers have the ability to influence every...
Posts with the Highest Pageviews on Search Engine Journal for 2013
It’s amazing how much has changed in just 365 days. What was popular with visitors? Tactical, plain-speaking advice with regards to SEO, social media and...
Google Hits Rap Genius With A Spam Penalty Resulting in 80% Traffic Loss
Lyrics site Rap Genius was penalized by Google just before Christmas after being outed for a black-hat link building scheme. Rap Genius was looking for...
Things We Online Marketers Could All Improve Upon in 2014
It’s that time of year, so you’ve surely seen lots of articles about what’s going to change in 2014, predictions, wishes, what’s going to be...
How Site Navigation Structure Impacts SEO: Interview With Benj Arriola
As part of our SEJ interview series, Benj Arriola of Internet Marketing Inc. joins us to discuss how site navigation structure impacts SEO. Benj says...
Mobile Marketing Strategies Example with Retargeting Interview with Arjun Arora
In a recent interview in San Francisco, Arjun Arora from Retargeter provides mobile marketing strategies for small business and large with retargeting. Arjun Arora is the CEO and Founder...
Dealing With Google’s Not Provided Keywords: Interview With Prashant Puri
As part of our SEJ interview series, Prashant Puri of AdLift discusses how to deal with Google’s recent shift to encrypted search results. Hear his...
Don’t Get Left Behind: 6 Expert-Backed Tips on Becoming a Technical Marketer
There’s been a lot of talk recently about how marketing is evolving, and marketers need to keep up. I’m still not sure of the exact...
Differences Between US and International SEO: Interview With Andre Alpar
As part of our SEJ interview series, Andre Alpar of AKM3 discusses the the differences between US and international SEO. As an avid social media...
The US Online Travel & Tourism Industry: Who Are The Top Players in Search?
Rapidly changing, highly competitive, filled by tremendous amounts of newcomers emerging as we speak – this is how the US Online Travel & Tourism Industry...
In These Steps: Synergize Your Digital Marketing Team
As large organizations and agencies continue to broaden their digital capabilities, they can count on having to deal with multiple challenges. Why? Digital marketing has...
Link Building Is A Combination Of Online And Offline Networking: Interview With Roger Montti
As part of our SEJ interview series, Roger Montti of Martinibuster discusses how he’s shaken up the world of link building and figured out how to...
Moz CEO Rand Fishkin to Swap Roles with COO Sarah Bird
Moz co-founder, Rand Fishkin, went public today on his blog with his decision to step down as CEO. Fishkin will be switching roles with current COO,...
White Paper: Murray Newlands on Mobile Marketing Strategy
Full disclosure: Murray Newlands is an associate of Search Engine Journal. We’ve received no compensation for this post, other than Murray’s love and devotion. 🙂...
How To Approach International SEO: Interview With Eli Schwartz
As part of our SEJ interview series, Eli Schwartz of Survey Monkey discusses how his company approaches international SEO. Eli goes in depth into this...
Advice For New Ecommerce Store Owners: Interview With Shirley Tan
As part of our SEJ interview series, Shirley Tan of Ecommerce Systems talks about how to set priorities when starting off with a new ecommerce...