Getting Found With Local Search Optimization: Interview With Mary Bowling

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Getting Found With Local Search Optimization: Interview With Mary Bowling

As part of our SEJ interview series, Mary Bowling of Optimized! joins us to discuss how to get found locally with local search optimization tactics.

Local search is all about being found by people in your area who are looking for what you offer. For some businesses their entire livelihood is dependent on local search. For brick and mortar businesses especially, the only customers they’re going to get are the ones who either live in same area or are passing through.

How can you make sure you’re getting found in the search engines by people in your area? Mary explains how in the video below:

Here are some key takeaways from the video:

  • The first thing Mary recommends doing is setting up your Google+ Pages For Business local listing. Set it up correctly with as much detail as possible to optimize for Google Maps ranking.
  • In addition to Google+ you also have to optimize your website for local search in order to get found organically, which starts with having your address on the home page of your website.
  • Ideally your name, address and phone number should be on every page of your website (in the footer) for best results, think of it like handing a business card to the search engines.
  • Another tip Mary suggests is using location terms in your page titles. Visitors don’t always land on your home page first, they could potentially land on any page of your site, so you want to tell them where you are and what you do on every page.

Please visit SEJ’s YouTube page for more video interviews.

John Rampton
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company I enjoy helping people and am always online to... Read Full Bio
John Rampton
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  • Makenzie Hardy

    We have had so many problems with our Google listings. Any tips on how to make your old Google Place pages convert in to Google+ Local without all the problems?

  • click group of companies

    the best way to get traffic is by Directory and forum submission. though blog commenting also helps in getting backlinks. SMO also gives you sometimes a good do followlinks. anyways thanks for sharing such a great interview. its of great use.

  • Peter

    It tells me that the video is not available? Iphone user.

  • Kundan Bora

    The way Brick and mortar business get customer in local. Same way i think Salon also have there business locally. Local Listing helps you grow your business.

  • Ryan Law

    ‘Local’ link-building is a great way to boost your organic search engine traffic. In the same way that backlinks from sites in a related-niche are more beneficial than their unrelated counterparts, backlinks from other local businesses will improve your rank for local search terms!

    It’s also a great idea to boost your Google + prominence by encouraging legitimate customer reviews – great for SEO and conversion!