Latest Developments In Retargeting Advertising: Interview With Marc Poirier

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As part of our SEJ interview series, Marc Poirier of Acquisio joins us to discuss the latest developments in retargeting advertising.

There have been a lot of new developments in the world of retargeting over the past few months. Advertisers typically start with tried and true platforms like Google Remarketing through Google AdWords, but now there are a lot more options available such as Facebook Exchange.

There have been a lot of announcements lately that expand the options available to advertisers even more. Marc goes over these announcements in the video below:

Here are some key takeaways from the video:

  • Twitter has recently announced a closed program available in the US only for retargeting promoted tweets.
  • The idea behind it is that you provide Twitter with a list of cookies or e-mail addresses, similar to Facebook’s custom audiences. You upload the file and then Twitter does the mapping and retargeting.
  • The downside to Twitter’s retargeting program is that it doesn’t allow for dynamic creative optimization, nor can you change your bids in real time.
  • Facebook also recently launched a self-serve product called ‘custom audiences for websites and apps.’ Facebook provides you with a javascript code to embed into your site that creates custom audiences based on who has visited your side.
  • For app developers Facebook offers a similar product that tracks users of your app for retargeting on Facebook later.
  • The downsides with these products are similar to the downsides of Twitter’s retargeting platform in the way that they don’t allow for dynamic creative optimization and real time bidding.

Please visit SEJ’s YouTube page for more video interviews.

John Rampton
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company I enjoy helping people and am always online to chat +/@johnrampton
John Rampton
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  • christina josephone

    awesome interview.

  • Spook SEO

    John, it is a great effort and this interview is really interesting about Developments in Retargeting Advertising and these twitter and Facebook are more useful tools for retargeting because it is your direct interaction with your users and such beautiful information it is.

  • Spook SEO

    “Hi John!

    You got a great interview here. Thank you for interviewing Marc Poirier. I tend to agree that the downside to Twitter’s re- targeting program is that it does not allow for active creative optimization. On the other hand, I believe that Facebook provides us with a JavaScript code to embed into our site that creates custom audiences based on who has visited our website.