It’s amazing how much has changed in just 365 days. What was popular with visitors? Tactical, plain-speaking advice with regards to SEO, social media and Facebook in particular. Also racking up the pageviews was a short guide on free SEO tools (always a people’s choice!) and internet marketing predictions for 2013.
#17. 5 Things You Probably Didn’t Know are “Illegal” on Facebook [July 2013]
Jim Belosic covers some “don’ts” that not only can get your Facebook Page banned, but could get you in trouble with authorities as well.
#16. 11 Places to Find Awesome Content Marketing Ideas [Sept 2013]
Tired of staring at a blank page? From Google to Soovle, our ever-popular columnist Jayson DeMers has some places you can go for inspiration.
#15. 4 Reasons to Convert Your Facebook Business Profile into a Page [Jan 2013]
Another guidance piece on Facebook, this time by Michelle Stinson Ross on why you should stop using a Facebook personal account for business purposes.
#14. 7 Video Chat Apps That You Should Have On Your Smartphone [Oct 2013]
Chat apps: not just for the high school set anymore. Here’s a handful that can be used for social or business purposes by: Albert Costill.
#13. Simple Steps to Creating an Effective Social Media Strategy [May 2013]
A straightforward “Social Media 101” post by Adam Rowles that lays out a how-to for social media strategy goals, execution and measurement.
#12. How Your Domain Name Will Impact SEO & Social Media Marketing [May 2013]What’s in a name? “…users ‘demonstrate a clear preference now for credibility and trustworthiness in a domain name.” Remember Margaret Thatcher’s advice: “Being powerful is like being a lady. If you have to tell people you are, you aren’t.”’ If you’re choosing a new domain name, here’s the factors to consider from branding, paid search and SEO.
#11. 3 Free SEO Tools for Identifying Target Keywords [April 2013]Jayson DeMers seven predictions for 2013 came true?
#9. Five Steps to SEO-Friendly Site URL Structure [Feb 2013]
A great post for webmasters, Alesia Krush details best-practice on-page hygiene from URL structure to XML site maps and appropriate use of robots.txt.
#8. Maximizing Your Meta Tags for SEO and CTR [Jan 2013]Making your content more click-worthy in search results via meta tags by Sujan Patel. “…because your page title and meta description are frequently pulled to form the snippet that appears whenever your pages are listed in the natural search results, the content you include in these areas can play a major role in your ability to attract visitors from the SERPs.”
#7. 6 Free Google Docs Every SEO Needs To Have [Feb 2013]
A short but sweet list by Benjamin Beck of Google Doc goodies, from tool lists to data aggregators, all free.
#6. Penguin 2.0: Your Roadmap to Recovery [May 2013]
Fire your SEO and “bring out the machete”: Jayson DeMers gives straight talk for sites that were hit by Penguin.
#4. [Infographic] Google’s 200 Ranking Factors [May 2013]If a picture is worth 1000 word, how many is an infographic worth? Brian Dean details all the Google ranking factors in a single IG.
#3. 6 Feed Readers to Replace the Google Reader Void [March 2013]
#2. 6 Interesting Facebook Tricks You Might Not Know [April 2013]
Kristel Cuenta details some obscure workarounds and loopholes, whose main value seems to be “heh let’s see if this really works!”