Latest SEO Articles
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What Internet Marketers can Learn from Nelson Mandela
Though Nelson Mandela has left the mortal world, his life – a true legend – has many immortal messages to teach us. You don’t have...
Why Your High Ranking in Google Could Be a Failure Point
We all want our websites listed at the top of Google’s search engine results pages (SERPs), right? A high-ranking can bring targeted and (mostly) free...
Mobile Marketing Taking Over: 65% of Marketing Emails Opened on Mobile Devices in the US
It’s official: Americans are ditching desktops and viewing marketing emails on their smartphones and tablets more than ever, according to new research from Movable Ink. The US Consumer Device...
Search Marketing: Know the Competition, Know Yourself
Sun Tzu says, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” There is truly an art to the search marketing war,...
SEO After Hummingbird, Penguin, & Panda: How Link Building & Content Marketing Are Really Changing
At this point, the word “change” is pretty much passé in the SEO community. Every year, we proclaim that SEO is changing. Some of those...
Getting to Know Your Chinese Search Audience
Just like every region in the world, China users have very specific online browsing habits. Ignoring these idiosyncrasies be very costly, particularly if you are...
Emerging Channels Challenge SEO for Mobile Marketing Dollars
As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used...
Should Marketers Have a “Mobile First” Mindset? Twitter Seems to Think So
Twitter made headlines Monday when it announced that it was launching a new look for its desktop pages to unify the user experience across various...
6 Tips For a Stronger Mobile Presence on Search Engines
Tailoring mobile ad strategies to mirror each diverse mobile user population is becoming more important than ever. This includes considering changing search patterns, timing, and...
SEO 101: The Only Algorithm That Matters (For Writers & Publishers)
Google changes its search engine’s ranking algorithm over 500 times a year according to Moz, and keeping up with each change can be an exhausting task...
Infographics for SEO: Scaling the Development Process
You already know that infographics can be a powerful link acquisition medium for your website. Sure, your infographic has to be actually interesting to people, and you...
Getting Found With Local Search Optimization: Interview With Mary Bowling
As part of our SEJ interview series, Mary Bowling of Optimized! joins us to discuss how to get found locally with local search optimization tactics....
Latest Developments In Retargeting Advertising: Interview With Marc Poirier
As part of our SEJ interview series, Marc Poirier of Acquisio joins us to discuss the latest developments in retargeting advertising. There have been a...
Your First Days as Head of Digital Marketing
Jumping into the role of head of digital marketing is difficult for a multitude of reasons. You are faced with the daunting tasks of putting together...
An SEO Beginner Guide: What is Call Tracking and Why Should I Care?
Most businesses and marketers measure success based upon a series of digital analytics, such as organic visits, page views and obviously, goal conversions. I’m not...
How To Influence Each Step Of The Buying Process: Interview With Andrew Beckman
As part of our SEJ interview series, Andrew Beckman of Location3 joins us to discuss how we as marketers have the ability to influence every...
Posts with the Highest Pageviews on Search Engine Journal for 2013
It’s amazing how much has changed in just 365 days. What was popular with visitors? Tactical, plain-speaking advice with regards to SEO, social media and...
Google Hits Rap Genius With A Spam Penalty Resulting in 80% Traffic Loss
Lyrics site Rap Genius was penalized by Google just before Christmas after being outed for a black-hat link building scheme. Rap Genius was looking for...
Things We Online Marketers Could All Improve Upon in 2014
It’s that time of year, so you’ve surely seen lots of articles about what’s going to change in 2014, predictions, wishes, what’s going to be...
How Site Navigation Structure Impacts SEO: Interview With Benj Arriola
As part of our SEJ interview series, Benj Arriola of Internet Marketing Inc. joins us to discuss how site navigation structure impacts SEO. Benj says...
Mobile Marketing Strategies Example with Retargeting Interview with Arjun Arora
In a recent interview in San Francisco, Arjun Arora from Retargeter provides mobile marketing strategies for small business and large with retargeting. Arjun Arora is the CEO and Founder...
Dealing With Google’s Not Provided Keywords: Interview With Prashant Puri
As part of our SEJ interview series, Prashant Puri of AdLift discusses how to deal with Google’s recent shift to encrypted search results. Hear his...
Don’t Get Left Behind: 6 Expert-Backed Tips on Becoming a Technical Marketer
There’s been a lot of talk recently about how marketing is evolving, and marketers need to keep up. I’m still not sure of the exact...
Broken Google Alerts: Here’s How to Move On
When Google released its Alerts tool back in 2003, there was a lot of celebrating. Instead of waiting for weeks for Google to crawl through...
The 12 Days of SEO Christmas
Did you know that the earliest lyrics for the “The 12 Days of Christmas” were found in a 1780 children’s book entitled Mirth without Mischief?...
Differences Between US and International SEO: Interview With Andre Alpar
As part of our SEJ interview series, Andre Alpar of AKM3 discusses the the differences between US and international SEO. As an avid social media...
The US Online Travel & Tourism Industry: Who Are The Top Players in Search?
Rapidly changing, highly competitive, filled by tremendous amounts of newcomers emerging as we speak – this is how the US Online Travel & Tourism Industry...
Top Toys of Yesteryear: A Retro Holiday Gift Guide for SEOs
SEOs are a unique breed. The wheels are always turning – trying to come up with the best way to optimize things most of us...
In These Steps: Synergize Your Digital Marketing Team
As large organizations and agencies continue to broaden their digital capabilities, they can count on having to deal with multiple challenges. Why? Digital marketing has...
Merry Christmas SEO Jingle
I saw this and couldn’t help but share to our readers. Special thanks to the team behind Online Partners. I love that there are Marketing...