Robert Riggs, Former CBS & ABC Journalist, Interviews SEJ Editor John Rampton

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As part of our SEJ interview series, Robert Riggs of Clariti interviewed me at Pubcon 2013 in Las Vegas.

Robert Riggs is an award-winning journalist who has worked for major networks in the U.S, such as CBS and ABC, so it was an honor to be interviewed by him.

In this interview I talk about SEJ, highlights from Pubcon, how to beat Google at their own game, and what I see as being the next big thing online.

Hear it all in the video below:

Here are some key takeaways from the video:

  • I give some background info about SEJ, such as our mandate and our audience. For us here at SEJ, it all comes down to teaching the world more about SEO.
  • I discuss the rivalry between Jason Calacanis and Matt Cutts that occurred at Pubcon, where Jason laid into Matt and Matt responded explaining why Google is de-indexing certain sites.
  • Robert asks if Google is trying to take over popular sites with their own versions, such as Google Business Pages outranking Yelp. To a certain extent yes, I believe that is their intention. You can see that with how they’ve taken over the hotel market online.
  • In order to beat Google at their own game, you have to be on the cutting edge and optimize for what Google is not doing.
  • Robert asked what I see as being the next big thing, and lately I have been really impressed by the growth of Pinterest. Pinterest drives a ton of traffic and many sites aren’t taking full advantage of it.
  • Robert asked about the importance of content, and I feel it’s important not to just publish content but to publish content your audience is actually looking for.
  • Answering customer questions in the form of blog posts is a great way to ensure you’re providing the type of content your audience wants.

If you have any questions after watching the video ask them in the comments section and I will do my best to respond to everyone! Please visit SEJ’s YouTube page for more video interviews.

John Rampton
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company I enjoy helping people and am always online to chat +/@johnrampton
John Rampton
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  • jeremy Vest

    Congrats on the great interview Robert and John.

  • Zac Johnson

    Haha, nice. You got to switch it up for once. You deserved it after the 50+ interviews you did at Pubcon!

  • Beth Kahlich

    Robert – thanks for interviewing Greg for the State of Search conference – we really appreciate it!

  • James Halloran

    Very nice, John! Even you have good thoughts about the industry! I agree with you that Google is trying to dominate every edge of the internet, but the best way to defeat a big ship is with a small one. (History is a good example — the Spanish Armada vs. the English privateer ships, for example.) In this case, companies that specialize in a smaller niche focus could surpass Google’s broad reach only because their niche focus will prove more value to someone than Google’s shallow methods.

    Anyway, that’s the only way I can see someone competing with Google. Localization is key. Thanks for sharing!