This past October, Majestic SEO launched a new search tool called Search Explorer, which is a search engine that allows you to find sites based on how influential they are for specific keywords according to Majestic’s link intelligence data.
Today, Majestic has added a new feature to Search Explorer that promises to show exactly how they rank these results on the fly.
Dixon Jones of Majestic explains in the announcement:
Now when you type a search phrase into our search engine, not only do you get search results, but you will also get an increasingly detailed view of how, and why, we ranked the results. No more guessing for SEOs.
This is significant because the level of transparency being offered by Majestic is something that has never been offered by the main search engines. However, no other “smaller player” has been able to develop the infrastructure to realistically show, calculate and visualize this data at scale.
What SEOs can gain from this data is a better understanding of what it might take to rank for specific keywords, a deeper look into what competitors are doing, and the ability to better identify link prospects for linkbuilding campaigns.
While this tool is ideal for SEOs, Majestic explains PR professionals working on reputation management campaigns will also benefit from innovative use of Majestic Search Explorer.
For more details about this new addition to Search Explorer, including specific details on how it all works, please see Majestic’s latest blog post.